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Internal Analysis

Internal Analysis. Chapter 4. Outline. Turnitin.com Resource Based View Core Competency Value Chain SWOT Case Study. Mid Term Peer Evaluations. We will due n ext week. 10 (k) Analysis. Don’t just past in the section of the 10(k) that applies to the item of your tool

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Internal Analysis

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  1. Internal Analysis Chapter 4

  2. Outline • Turnitin.com • Resource Based View • Core Competency • Value Chain • SWOT • Case Study

  3. Mid Term Peer Evaluations • We will due next week 10 (k) Analysis • Don’t just past in the section of the 10(k) that applies to the item of your tool • You need to identify, cite, and explain why it is important(about a paragraph)

  4. Turnitin.com • Section 20- 5558674 • Section 19- 5552373 • Must be submitted to turnitin.com by October 3rd. 11:59pm • I will send an email out with this

  5. Lecture Moment • Best way to prepare for Midterm • Measuring Competitive advantage • Core Competencies (combination of Resources and Capabilities) • Strategic Fit

  6. Resource Based View • What are two Critical Assumptions in the Resource Based View? • Strategy is the process of directing the use of company resources on key activities to generate a sustainable competitive advantage

  7. Resource Based View

  8. Core Competency • What is the definition? • Apple • Ikea • Google • Honda • Core Competencies need to align with Strategic Fit

  9. Value Chain • Where are the Key Activities?

  10. SWOT IFE and EFE Matrix • It is ok to list unclear items as both S, W, O, and T but really think about it first • Strengths • Weaknesses • Opportunities • Threats

  11. IFE Matrix • Strengths and Weaknesses • Weight 0.00 to 1.00 on the relative importance of the factor to being successful in the firm’s industry % • All weights for S and W need to equal 1.00 • Rank each item on a scale of 1 to 4 • 1= Major Weakness • 2= Minor Weakness • 3= Minor Strength • 4= Major Strength

  12. IFE Matrix

  13. IFE Matrix • Total weighted scores well below 2.5 point to internally weak business. Scores significantly above 2.5 indicate a strong internal position. • Average is 2.5

  14. EFE Matrix • Opportunities and Threats • Weight 0.00 to 1.00 on the relative importance of the factor %. • All weights for O and T need to equal 1.00 • Rank each item on a scale of 1 to 4 • Rating indicates how effective the firm’s current strategies respond to the factor • 1= Response is poor • 2= Response is below average • 3= Response is above average • 4= Response is superior

  15. EFE Matrix

  16. EFE Matrix • Total weighted score below 2.5 indicates that the business has lessthan average ability to respond to external factors. • Total weighted score above 2.5 indicates that the business has above than average ability to respond to external factors. • 2.5 is average score

  17. You can even go further with this

  18. Starbucks Case Study

  19. Wrap-up • Turnitin.com • Resource Based View • Core Competency • Value Chain • SWOT • Case Study

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