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Methodology. A preview. What is Methodology. Choosing a method of data collection Structure of the research Builds on and draws from problem statement and research questions/ hypotheses Influences analysis. Qualitative Words Descriptive Limited number of cases Focused
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Methodology A preview
What is Methodology • Choosing a method of data collection • Structure of the research • Builds on and draws from problem statement and research questions/ hypotheses • Influences analysis
Qualitative Words Descriptive Limited number of cases Focused Attempts to explain “why” Quantitative Numbers Facts Large samples Stringent conditions Attempts to explain “what” or “how” Broad Categories
Mixed Methods • Combines quantitative and qualitative research • Numbers and description • Attempts to answer “how” and “why”
Qualitative Case Studies Focus Groups Unstructured Interviews Observations Content Analysis Quantitative Surveys Structured Interviews Questionnaires Types of Methods
Methods • What are the advantages and disadvantages to each approach? • In what cases might you choose one or another? • Examples…