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North Carolina Maternity Center Breastfeeding-Friendly Designation: A Model for Success

North Carolina Maternity Center Breastfeeding-Friendly Designation: A Model for Success. Promoting, Protecting and Supporting Breastfeeding in NC.

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North Carolina Maternity Center Breastfeeding-Friendly Designation: A Model for Success

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  1. North Carolina Maternity Center Breastfeeding-Friendly Designation:A Model for Success

  2. Promoting, Protecting and Supporting Breastfeeding in NC Vision: North Carolina mothers will be enabled to begin their children’s lives by breastfeeding- the best possible foundation for infant and young child feeding. Key Strategy: Create a breastfeeding-friendly health care system

  3. Presenter Disclosures Catherine S. Sullivan No relationships to disclose (1) The following personal financial relationships with commercial interests relevant to this presentation existed during the past 12 months:

  4. Background: N.C. Child Fatality Task Force Infrastructure

  5. N.C. MCBFD Background • Endorsements: • NC CFTF • NC Hospital Association • NC Pediatric Society N.C. CFTF • Review Committee: • CFTF/Perinatal Health (2) • NC Breastfeeding Coalition (2) • DPH-Women’s Health (2) • DPH-Nutrition Services (2) • NC Division of Public Health • (Lead Agency) • Formed Workgroup • Formed Review Committee • Designed Materials • Day to day operations • Technical assistance and referral

  6. How does a facility receive the designation? • Must complete the NC NCBFD Application available at www.nutritionnc.com • Application requires the facility to review each of the Ten Steps, must provide documentation of implementation • Applications are reviewed on a quarterly basis • For each two steps implemented the facility will be designated one star (max 5 stars)

  7. How often can the facility apply? • Applications are accepted on a quarterly basis (Oct, Jan, April, July) • A facility may apply more than one time in the three year designation period • e.g. a facility receives two stars and is able to implement additional steps and want to reapply for four stars

  8. What happens after the designation is made? The maternity center receives the following: • A letter with the designation level awarded by the State Health Director • A certificate of designation • A CD with logos for the center level of designation (with instructions for use of the logos) • A sample press release • Public recognition on the nutritionnc.com website

  9. N.C. MCBFD Progress • 24 current designees • Technical assistance provided to ~10 additional maternity centers • 146 webinar participants since August 2010 • Adopted by Washington • Adapted by Georgia • Model adapted for Breastfeeding-Friendly Child Care Designation (coming in 2012)

  10. NC Kids Eat Smart Move MoreSpecial Nutrition Programs

  11. North Carolina Maternity Center Breastfeeding-Friendly Designation Awardees BFHI & NICHQ Projects Alleghany Northampton Gates Ashe Surry Stokes Currituck Rockingham Camden Person Caswell Warren Vance Hertford Pasquotank Halifax Wilkes Watauga Perquimans Granville Yadkin Forsyth Orange Chowan Avery Bertie Mitchell Guilford Franklin Nash Durham Caldwell Davie Alexander Alamance Edgecombe Yancey Madison Martin Dare Davidson Wake Iredell Washington Tyrrell Burke Randolph Chatham Wilson Rowan Catawba McDowell Buncombe Pitt Haywood Beaufort Johnston Swain Lincoln Greene Lee Hyde Cabarrus Rutherford Harnett Wayne Henderson Jackson Graham Stanly Moore Polk Gaston Cleveland Montgomery Lenoir Mecklenburg Craven Transylvania Macon Cherokee Pamlico Clay Cumberland Richmond Hoke Jones Union Anson Sampson Duplin Scotland Carteret Onslow • NICHQ Best Fed Beginning Project • New Hanover Regional Medical Center • Rowan Regional Medical Center • Women’s Hospital of Greensboro • Carolinas Medical Center-Main • Presbyterian Hospital-Charlotte Robeson Bladen Pender New Columbus Hanover Brunswick Counties highlighted in heavy black border have at least on maternity center that has achieved fully Baby Friendly Designation from Baby Friendly USA

  12. N.C. mPINC Scores 2007-2011

  13. The Local Agency RoleWIC/Public Health • Collaborating on Steps 3,5,6,8,10 • Prenatal education: self advocacy, feeding on demand, anticipatory guidance • No freebies/marketing • Training Centers • WIC Regional BF Coordinator available for training • Carolina Global Breastfeeding Institute • Area Health Education Centers (AHEC)

  14. The Local Agency RoleWIC/Public Health • WIC Hospital Outreach Handout • State developed crib card • Peer Counselors • Service Delivery Model

  15. “Alone we can do so little; together we can do so much.” -Helen Keller

  16. For more information: Catherine Sullivan, MPH, RD, LDN, IBCLC State Breastfeeding Coordinator catherine.sullivan@dhhs.nc.gov 252-321-7184

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