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get ready. BACK-TO-SCHOOL FA07. Key Stories:. Elite, Escape and Core are the three bags packed with Nike technology – Each one spec's differently for your life, your style. Whether it’s the super lightweight Nike Air assisted Elite, the cool flow simplicity of Core, or the

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get ready

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  1. get ready BACK-TO-SCHOOL FA07

  2. Key Stories: Elite, Escape and Core are the three bags packed with Nike technology – Each one spec's differently for your life, your style. Whether it’s the super lightweight Nike Air assisted Elite, the cool flow simplicity of Core, or the street ready style of Escape, you’re sure to find a pack that’s fully prep’d to take your life on_ get ready

  3. Girl’s Girl’s Core Edge Elite Escape Key styles Edge Elite 30L BA1258 - 078 CORE Audio M BA2204 – 044 (army) Nike Escape L BA2123 - 066 CORE Small BA1796 - 237 Nike Escape L BA2123 - 077 Nike Escape M BA2124 - 648 Edge Elite 25L BA2161 - 441 CORE M BA2128 - 039

  4. Edge Elite& Core

  5. Core.

  6. Core &Escape

  7. Escape.

  8. DIRECT(NOS) In DIRECT STORES where you only have the in-store campaign; the ideal area for the BTS presentation is a dedicated Bags area i.e. close to the cash desk Product Presentation.

  9. 2. 1. DIRECT (NOS) 5. 3. 4. • Horizontal/Vertical light box • Bus Stop vertical/horizontal • Light Table graphics • Bento Box • Swing Tags RM elements – IN STORE ONLY

  10. INDIRECT In INDIRECT STORES where you have a window campaign the attract-engage-connect guidelines should be followed. Attract in the window engage in the induction area of the store and connect in the product wall close to the entrance Product Presentation.

  11. INDIRECT WINDOW: -Graphics -Pedestals for bag display IN-STORE: -Vertical Graphic banner -Swing tags for bags RM Elements: Window & In store

  12. INDIRECT Window options

  13. DIRECT & INDIRECT The winning BTS presentations: • Volume. • Color hook-up. • Tell stories. X merchandise • Columns and Blocks. • Product accessibility (both in display / availability). • Link with the graphics, the theme, the story. • Simplicity / Readability. Product Presentation.

  14. DIRECT & INDIRECT Display volumes Dedicated BSSA & Equipment areas with volume behind (both on the shop floor and in the stockroom). Think sell-through; Tell a full story that can easily be found in store Product Presentation: volumes

  15. DIRECT & INDIRECT Display volumes – but avoid mass: Product Presentation: volumes

  16. DIRECT & INDIRECT • Think about collections: what do • kids need to get prepared for • school? Try to x-merchandise APP&FTW&EQ. Remember: it’s • about having fun & sports as well Product Presentation: color hook up

  17. DIRECT & INDIRECT X-merchandised BSSA products: ATTRACT| message seen from a distance. ENGAGE| added sales. CONNECT| See it, like it, buy it. Product Presentation: x-merchandise

  18. DIRECT & INDIRECT X-merchandised BSSA products: ATTRACT | Hints: “what is this category about ?” ENGAGE | accessible products CONNECT| capacity Product Presentation: x-merchandise

  19. DIRECT & INDIRECT Utilize the spacious capacity tables in the back2school period to display a collage of bags/accessories. Use the trays for small items. Product Presentation : on tables

  20. DIRECT & INDIRECT • Easier to understand for the eyes • the rhythm of simple double & • single columns, with the same • colors blocked together. Product Presentation: Columns & blocks

  21. DIRECT & INDIRECT • Product accessibility (both in display/availability). You can easily accelerate sell-through by making • the products accessible on the wall: fold the grips or hang backpacks behind each other. Once you display an item on the top of the wall, make sure you repeat it at the bottom Product Presentation: Accessibility

  22. DIRECT & INDIRECT • Link with the graphics, the BTS theme, • the story. Drive your consumers • through the store due to the • tables, floor fixtures and podiums Product Presentation: link with graphics

  23. get ready for your back-to school period! For any further questions, please contact: Ingrid.vanderLaak@nike.com +31356269160 BACK-TO-SCHOOL FA07

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