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Visual Rhetoric and “Reading” t he Body

Visual Rhetoric and “Reading” t he Body. Just like written texts, visual images are used to communicate messages. In fact, even before written texts, humans used images to communicate. We see visual rhetoric in art:. In politics:. In advertising:.

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Visual Rhetoric and “Reading” t he Body

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  1. Visual Rhetoricand “Reading” the Body

  2. Just like written texts, visual images are used to communicate messages

  3. In fact, even before written texts, humans used images to communicate.

  4. We see visual rhetoric in art:

  5. In politics:

  6. In advertising:

  7. Let’s take a simple advertising image and break it down: • To decode this image, we need to break down both the symbolic and literal messages. • Literal = denoted • Symbolic = connoted

  8. Denoted Images • What are the literal messages in this image? • Tomato, Onions, Mushroom, Pepper • Pasta, cheese, sauce • Market bag

  9. Connoted Images • What are the symbolic messages in this image? • The half-open bag signifies return from market • The produce – tomatoes, mushroom, onions, and pepper signify freshness andItalianicity (authenticity) • The composition of the image recalls the composition of a still life painting, which in turn signifies wealth and plenty. • The text in this image has a symbolic message too! • What do “A L’Italienne de luxe” and the Italian words on packaging symbolize for the “reader” of this image?

  10. Rhetorical Situation • Purpose • Genre • Audience • Stance • Tone

  11. Rhetorical Strategies • Ethos • Pathos • Logos

  12. Using what you’ve learned about denoted and connoted images, the rhetorical situation, and rhetorical strategies, compare and contrast the previous painting by Norman Rockwell to this one.

  13. Reading Bodies

  14. Just like objects, bodies are used in images to convey messages.

  15. What we do with our bodies also contributes to the “text” that is our body.

  16. Let’s look at the characters from Glee to see what this means: • Clothing • Makeup • Accessories • Body Art/Tattoos • Hair • Facial expressions • Posture • Movement • What do these things communicate about a person?

  17. Jocks and Cheerleaders

  18. Rachel

  19. Kurt

  20. Tina

  21. Quinn

  22. Quinn v.2

  23. Our bodies as texts • Just as written texts are written and then read, our bodies are also “written” and then “read.” • Our bodies are read by others – they are decoded, interpreted, and given meaning. • Our bodies have denoted and connoted meanings. • The connoted meanings of our bodies are influenced not just by how we “write”/manipulate/create/adorn our bodies, but also by how culture/society interprets bodies like ours.

  24. Bodies are used in images to express cultural norms and expectations.

  25. What does this image say about the female body?

  26. In contrast, what does this one say?

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