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Study on the Influences of Advertising on Consumerism among Young People –

Study on the Influences of Advertising on Consumerism among Young People – - CONCLUSIONS OF THE QUESTIONNAIRE - The High Technical School of Emil Kolben in Rakovník, The Czech Republic. Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium number: 2014-1-PL01-KA201-003664.

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Study on the Influences of Advertising on Consumerism among Young People –

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  1. Study on the Influences of Advertising on Consumerism among Young People – - CONCLUSIONS OF THE QUESTIONNAIRE - The High Technical School of Emil Kolben in Rakovník, The Czech Republic

  2. Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium number: 2014-1-PL01-KA201-003664 The town as a friendly space for developing entrepreneurship and creativity • 25 students • 4 age groups: 19 years old: 20 years old: 17 years old: 18 years old: www.10towns.eu

  3. Question 1: Does advertising influence our buying choices? SOMETIMES 16 / 25 students 2 / 25 students 7 / 25 students

  4. Question 2: Are homesentcatalogues / leaflets useful whendecidingwhat to purchase? 13 / 25 students 12 / 25 students

  5. Question 2.1: …if not, whatis the fate of these catalogues/leaflets? Garbage / recycling Advisingothers Given to others 16 / 25 4 / 25 5 / 25

  6. Question 3: Yourchoices are influenced by:

  7. Question 4: Do you think that television ads appeal to youth consumerism? 16 / 25 students 9 / 25 students

  8. Question 5: Why would you buy a certain piece of clothing?

  9. Question 6: Who are the peopleyoufollowwhenbuying a piece of clothing? I don´tfollowanyone, I choosewhat I like A singer / footballer A friend Another person 18 / 25 0 / 25 0 / 25 7 / 25

  10. Question 7: Mention 2 articlesinfluenced by advertising:

  11. Question 8: In your opinion, what is the purpose of advertising?

  12. Conclusions?? • the students think that when buying something, we are only SOMETIMES influenced by advertisements • in most cases, leaflets ARE useful for us • on the other hand, most of the leaflets end up in the garbage • the students think that our choices are influenced by our knowledge above all • television definitely appeals to youth consumerism • in most cases, the choice of the clothing that we buy is influenced by the price and by the design, too • 72 % of ourstudentsdon´tfollowanyonewhenbuyingclothes • mobile phones and computers are the itemsmainlyinfluenced by advertising • …and the purpose of advertisingis TO EARN MONEY aboveall!

  13. Thank you for watching !

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