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David Cowling, Ph.D.

David Cowling, Ph.D. Data Analysis and Evaluation Unit Tobacco Control Section . Statewide data. Youth Purchase Survey Adult and Youth Telephone Surveys Ongoing, Triennial and Media Tracking Tobacco Retailer Key Opinion Leader. California Youth Tobacco Survey.

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David Cowling, Ph.D.

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  1. David Cowling, Ph.D. Data Analysis and Evaluation Unit Tobacco Control Section

  2. Statewide data • Youth Purchase Survey • Adult and Youth Telephone Surveys • Ongoing, Triennial and Media Tracking • Tobacco Retailer • Key Opinion Leader Sponsored by the California Department of Health Services, Tobacco Control Section

  3. California Youth Tobacco Survey

  4. 30-day smoking prevalence of 12-17 year olds, 1994-2001 Source: California Youth Tobacco Survey, 1994-2001. Sponsored by the California Department of Health Services, Tobacco Control Section

  5. Percentage of Youth who Think it is Easy to Get Cigarettes Versus Smoking Prevalence by Region, 1998-2001 Correlation = 0.82 Source: CYTS, 1998-2001. Sponsored by the California Department of Health Services, Tobacco Control Section

  6. Youth Purchase Survey

  7. Percent of Retailers Selling Tobacco to Youth, 1994-2001 Attempted buy protocol 1994-1996; Actual buy protocol 1997-2001. Due to different methodologies 1994 survey results may not be comparable to the 1995-2001 results. Source: California Youth Purchase Survey, 1994-2001. Sponsored by the California Department of Health Services, Tobacco Control Section

  8. Percent of Retailers Selling Tobacco to Youth by Store Type, 2001 Attempted buy protocol 1994-1996; Actual buy protocol 1997-2001. Due to different methodologies 1994 survey results may not be comparable to the 1995-2001 results. Source: California Youth Purchase Survey, 1994-2001. Sponsored by the California Department of Health Services, Tobacco Control Section

  9. Percent of Retailers with Government or Tobacco Industry Signage, 1994-2001 Source: California Youth Purchase Survey, 1996-2001. Sponsored by the California Department of Health Services, Tobacco Control Section

  10. EKOL - Key Opinion Leader Survey

  11. Mean Score of Key Opinion Leader Rating of Issues, 1999 Source: EKOL, 1999. Mean Score Sponsored by the California Department of Health Services, Tobacco Control Section

  12. Key Opinion Leader’s that Think Tobacco Product Displays Should be Banned, 1999 Source: EKOL, 1999. Sponsored by the California Department of Health Services, Tobacco Control Section

  13. Key Opinion Leader’s that Think Businesses that Sell Tobacco Should be Licensed, 1999 Source: EKOL, 1999. Sponsored by the California Department of Health Services, Tobacco Control Section

  14. California Adult Tobacco Survey

  15. Proportion of Californians that believe that Store Owners should need a License to Sell Cigarettes, 1994-2000 Source: California Youth Tobacco Survey, 1994-2001. Sponsored by the California Department of Health Services, Tobacco Control Section

  16. Proportion of Californians that believe that Local Communities Should Strongly Enforce Youth Access Laws, 1994-2000 Source: California Youth Tobacco Survey, 1994-2001. Sponsored by the California Department of Health Services, Tobacco Control Section

  17. ANR Database - Ordinances

  18. Cumulative Number of Ordinances Restricting Advertising in California, 1997-2001 Source: ANR database, 2/5/02. Sponsored by the California Department of Health Services, Tobacco Control Section

  19. Cumulative Number of Ordinances Restricting Self-Service Displays in California, 1991-2001 Source: ANR database, 2/5/02. Sponsored by the California Department of Health Services, Tobacco Control Section

  20. Cumulative Number of Ordinances Enacting Licensing in California, 1991-2001 Source: ANR database, 2/5/02. Sponsored by the California Department of Health Services, Tobacco Control Section

  21. Conclusions

  22. Conclusions • Youth smoking prevalence down but is higher where youth think it is easy to get • Illegal sales to minors’ has stayed same for 4-5 years • Tobacco Industry Signage up, Tobacco Control Signage down in retail environment Sponsored by the California Department of Health Services, Tobacco Control Section

  23. Conclusions • Tobacco Industry Signage in retail stores • Seen by most 18-24 year olds • Seen less in CA than rest of US • Licensing and advertising bans have support of opinion leaders and population Sponsored by the California Department of Health Services, Tobacco Control Section

  24. Conclusions • The number of ordinances has dramatically increased and the public appears ready for more Sponsored by the California Department of Health Services, Tobacco Control Section

  25. Conclusions • Clip art may sound like a good idea but it is not!!! Sponsored by the California Department of Health Services, Tobacco Control Section

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