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High Performance Organizations in a Changing Economy

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High Performance Organizations in a Changing Economy

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    1. High Performance Organizations in a Changing Economy Patrick H. McGaughey CPF, IOM Speaker – Consultant – Facilitator ActivatingPeople.com

    2. “One man with courage makes a majority.” Andrew Jackson Focus on courage in this economy.

    3. What History Tells Us Courageous leadership prevails Creativity happens under pressure This too shall pass “Our capacity remains undiminished.” U.S. President Barack Obama

    4. Separate wheat from chaff Take advantage of “The Economy Excuse!” Suspend non-revenue programs and focus Suspend non-performing committees and focus Suspend what you can live without and focus

    5. Be All Things to YOU Suspend efforts for other non-profits Use economy to drop outside commitments What have they done for The Chapter? Don’t say no. Just say “It wouldn’t be fair.”

    6. Eliminate “Free” Put a “Value Price” and “Member Price” on everything Anything “free” is now “included” Analyze who benefits from “Fundraisers” “IF IT’S FREE, it’s worth missing or being late for.”

    7. Solid Marketing Targets FOCUS ON ASSOCIATE MEMBERS WITH JOBS THAT NEVER GO AWAY Accounting and Legal Services Computer/Tech Support Services Automobile Service Industry Healthcare Consultants

    8. Acknowledge Truths Economic uncertainty requires our leadership More features, benefits & advantages required Focus on relevance; cash register impact (VTM) Ride the Technology Wave (App up!) Time Efficiencies - Quarterly Meetings

    9. The economy starts here WE ARE THE STIMULUS PACKAGE! Use the Chapter to “Circle the Wagons” Put all economic issues in perspective Adjust Membership pricing but never discount

    10. Creating Recovery Campaigns Visualize a campaign that draws Great Attention Be sure the Chapter is the Center of Attention Identify Key Leaders that Guarantee Attention Recovery Campaign Goal: Help Members Recover!

    11. Be doing something. Grab attention with a “Building Recovery Act” Market programs as “Member Assurance” events Focus on Banking issues, HR issues and Sales Keep marketing pipeline full. Appear relentless.

    12. Earn New Income. Banks & Utilities should be “Recovery” Sponsors Price “Recovery” Events for General Public Chapter Membership “includes” Recovery Events Appear Relentless.

    13. Constant Testimonials. Ask for evaluations at every event Post all positive evaluations with community Post all negative evaluations with advisory board Keep marketing pipeline full. Appear Relentless.

    14. Brainstorm Campaign Titles POWER OF WORDS Recovery Revival Confidence Resurgence Revitalize Positioning Momentum Rescue Renaissance POWER POSITIONS 2011 ABC Recovery Act 2011 Building Revival Community Confidence Building Surge 2011 Membership 2011 “It’s Vital” Positioning Your Future Momentum 2011 Chapter Rescue Team 2011 Building Renaissance

    15. High Performance Organizations in Today’s Economy Patrick H. McGaughey CPF, IOM Speaker – Consultant – Facilitator ActivatingPeople.com

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