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Diamonds in the Data Mine

? ?. Harrah's Casino?Phil Satre

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Diamonds in the Data Mine

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    1. Diamonds in the Data Mine ?????? 200213414 ???

    2. ? ? Harrah’s Casino? Phil Satre & Gary Loveman Satre’s vision Total Gold Same-store-sales Total Rewards ??? ?? ?? ????? ??? ? ????? ????? ???? ?? – ?? ?? ????

    3. Harrah’s caino? ?? ?????? ???? ??? ?? ??? ? 40??? ??? ? ??? ????? ?? ????? CRM? ?????? ??, ??? ???? ???? ?? - ??? ??????? ??? ?? ???? ??, ??? ???? ???? ?????? ??? ??? ?? - ????????? ???? ??? ??? ???? ???? ????? ?? ??? ??? ???? ? ??? ?? - 16?? ?? ???? ???? ??, 2002??? 40??? ??? ??? 2? 3500? ??? ???? ?????.

    4. Phil Satre Gary Loveman 1984? Harrah’s Gaming Group CEO 1994? Harrah’s Entertainment CEO 1997? Chairman, 2005? 1? ??? ??? 4?? ????? 28?? ????, ? ??? ???? ????? ?? ?? ???. ??? ????? ?? ?? 1998? Harrah’s Casino? COO? ???, ?? ?? 7?? Harrah’s? ???????, 2003?? CEO? ?. ???? ??? ??, ??? ??? ?? ???? ??? 5?? ????

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