Less is More.

1. PowerPoint and Less is More.

2. So, what could go wrong? Any of these look familiar?

3. clicktoaddtitle.com Leslie Harpold – Round 2 Lorem Ipsum Dolor “Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit…”

4. Lorem Ipsum Dolor • Curabitur sed • Nullam pretium • Mauris metus • Curabitur sed

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6. Lorem Ipsum Dolor?

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8. LOREM IPSUM DOLOR Ipsum Dolor! • Mauris quam. Phasellus a felis . Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere

10. Let’s talk about design.

11. Graphic Design is not: just making it look “pretty”. What it is . . . Graphic Design is: • a strategic usage of text • the purposeful use of pictures and animation • focused on directing visual communication

12. typography and fonts Use sans-serif type, no more than three styles Consider darkest green, navy blue text • use color blocks Frame pieces of text within blocks of light colorOrganizes information for audience your Improving design! Top Ten Suggestions • use “dim” option with large chunks of text – sequential disclosure

13. pictures Pictures which illustrate informationNothing ‘cause it’s cute or cool! • background – white/light – dark text Will work for any type of lighting situation • keep lower ¼ of slide empty or a filler – less importance Depending on screen height and seating, not everyone will be able to see slide. your Improving design! Top Ten Suggestions

14. keep text animations consistent Text best read “wipe” “left”, “wipe” “down” Stay away from entering left, fly ins, anythingsurprising to audience – not a horror movie your Improving design! • keep images directing towards information Top Ten Suggestions • sounds are found to be more annoyance than assistance

15. your Improving design! • slides are free – don’t crowd • slides are free – don’t crowd • slides are free – don’t crowd Top Ten Suggestions Allow white space around your information.

16. Which font should you use? Fonts/Blocks Beginning February 1, 2004, all State Department correspondence must be in ‘Times New Roman 14’. The US State Departmentbanned the use of ‘Courier New 12’ in all official correspondence. So should we follow the lead of the government and use Times New Roman in all of our PowerPoint presentations?

17. The US State Departmentbanned the use of ‘Courier New 12’ in all official correspondence. Design Tips use of color blocks • color blocks for listings of like pieces of information: three to five points or usually sub-content of key point. Example: The US State Departmentbanned the use of ‘Courier New 12’ in all official correspondence.

18. Which font should you use? Fonts/Blocks Beginning February 1, 2004, all State Department correspondence must be in ‘Times New Roman 14’. The US State Departmentbanned the use of ‘Courier New 12’ in all official correspondence. So should we follow the lead of the government and use Times New Roman in all of our PowerPoint presentations?

19. Beginning February 1, 2004, all State Department correspondence must be in ‘Times New Roman 14’. The US State Departmentbanned the use of ‘Courier New 12’ in all official correspondence. So should we follow the lead of the government and use Times New Roman in all of our PowerPoint presentations? Which font should you use?

20. NO!

21. Research results In subjective tests measuring how people judge the screen readability of different typefaces (from 0 to 5), most people prefer Verdana. (Hoffman, 2004)

22. Screen v. print font • Verdana, Trebuchet, Georgia, Geneva, and New York are all examples of screen display fonts, fonts specifically designed to look good on a computer screen. • Times New Roman, Arial, and Helvetica are actually print display fonts, fonts specifically designed to look good on paper. • People strongly and consistently judge screen display fonts to be easier to read than print display fonts. (Hoffman)

23. Serif v. sans-serif • On paper, people prefer reading serif fonts—fonts with a “tail” (like Times New Roman.) • On screens, however, prefer sans-serif fonts—fonts without a tail (like Verdana). • So, use serif fonts (like Times New Roman) for your handouts and a sans-serif font (like Verdana or Arial) for your on-screen presentation.

24. Design Tips Typography and fonts • no more than three fonts per presentation - One for your Title and Headers- One for your content- One for an accent: “New”, “Know”, “Activity”, etc. - use the variations of a single font: example: Arial - Bold, Italic, Bold Italic -variationsonly count as one single font

25. Design Tips use of text on slide • keep to maximum of five to seven lines of informational text • use minimal of 24 points for content information 28 points is better • be consistent with the choice of font and font size for:Headers Information text- bullet points

26. Slide Heading/Topic Heading - 32 Information text be 28 Information text be 28 • bullet points might always be 24 pt. • bullet points might always be 24 pt. Information text be 28 • bullet points might always be 24 pt.

27. Backgrounds • Stay away from any background with animation – Ribbons. • Use light colored backgrounds with dark text. Unless you have a single important point.Then use a color box to frame information. • Gradient backgrounds rarely work well.

28. Backgrounds • Stay away from any background with animation – Ribbons. • Use light colored backgrounds with dark text. Unless you have a single important point.Then use a color box to frame information. • Gradient backgrounds rarely work well.

29. Backgrounds • Stay away from any background with animation – Ribbons. • Use light colored backgrounds with dark text. Unless you have a single important point.Then use a color box to frame information. • Gradient backgrounds rarely work well.

32. Creative Text Creating interesting textfor Titles and Headings.

33. Color Value Changes Adding Contrast Thin and thick lines Cool Colors Warm Colors Rough Smooth and Sans Serif fonts with Serif fonts Just one color W i d e spacing and Different Narrow spacing Levels or font size

35. P owerpoint program resource PowerPoint Resource Program program powerpoint PowerPoint Resource Program

41. Picture Placement Placing pictures/graphics to keep audience focused.

42. images/graphics will: - be relevant to the material being presented - support the ideas being explained - have a purpose or relationship to the concepts Design Tips images: helpful or hurtful • images/graphics will not: - be distracting or annoying to the viewer - be used because they are “cute” or “cool”

43. Design Tips images: helpful or hurtful • your audience will look in the direction of your graphic image if: - the image has eyes - the image portrays movement - the image suggests directionality • images always look towards your information and move towards your content and printed texts

44. Design Tips where does it go? 1. 2. 3. 4.

45. Design Tips where does it go? 1. 2. 3. 4.

46. Design Tips where does it go? 1. 2. 3. 4.

47. Design Tips Directionality of graphics Directionality and the brain • Your brain will follow repeated colors • Shapes/images which create a point • Easiest movement to guide is from: • - left to right (increase, decrease) • - downward (gravity experience)

48. Directionality Eye gaze path Left to right Topto Bottom Dead ZoneLower Left Corner

49. Design Tips Examples of how print adsdirect your eyes … sometimes.

50. Directionality of graphics