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Learn how to retain PTA members, engage them effectively, and drive organizational growth. Understand the importance of retention and access proven association models for success.
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Retaining Today’s PTA Members PTA National Representative 2014 – 2015
What you will learn in this workshop: • Help PTA’s understand the power of retention • How to engage members and stay connected for strong member retention • How to use proven association retention models
…the act of keeping someone or something …the activity that a selling organization undertakes in order to reduce customer turnover …the act of keeping someone or something …the activity that a selling organization undertakes in order to reduce customer turnover
Builds your advocacy voice • Helps external awareness of PTA • Helps build our communities • Helps build our network • Helps your local PTA grow
Without members, your PTA’s collective voice for your child could become silent
…the activity that a selling organization undertakes in order to reduce customer turnover
What do businesses need to achieve success? • Customers • Products/Services • Return Customers
What does the PTA need to • achieve success? • Members (customers) • Products and services to drive engagement and value • Members who renew (return customers)
Your PTA has a total of 10 members for the year. The membership goal is to increase your PTA to 11 members. Can you do it?
Step 1: ACQUIRE MEMBERS AND GET THEM ON BOARD
Acquire your members and get them on board from the beginning. • Recognize new members on a website or newsletter • Reach out to new members through a welcome letter or email • Pair up members with other PTA members for engagement
Step 2: ENGAGE
Communicate regularly with your newly acquired members by doing the following: • Send a monthly newsletter • Make phone calls • Use social media (ex. Facebook, Twitter, Pinterest) • Generate word of mouth interest with relevant community events • Use local media outlets • Have a current roster of your PTA members with their current contact information
Step 3: RETAIN
Does your PTA offer a way for members to renew? • PTA renewal notice or letter • Membership applications
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Advocacy • Sign up for PTA Takes Action • Access Advocacy Toolkit • Review National PTA Federal Policy Agenda • Join fellow PTA advocates for the National PTA Legislative Conference • For more information, visit pta.org/advocacy
Visit PTA.org to stay connected! • Site map for our programs, tools and resources • Social media (Facebook, Flickr, Pinterest, Twitter, YouTube)
Membership Benefits You Are a Part of a Network: • 54 PTA Congresses: including Puerto Rico, Europe DOD, and Virgin Islands • Over 20,000 PTAs and over 4.3 million members You Are a Part of a Network with Benefits: • AARP, eTrak, Hertz, iFocus, MetLife, RSC, Sharp, and Staples • Visit PTA.org/Benefits to learn more You Are a Part of a Network with Support: • Customizable membership applications, marketing materials, and information on new and existing benefit providers • Visit PTA.org/Today to learn more