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Sway Factor™ System Unleash the Power of LinkedIn to Build Your Business

Sway Factor™ System Unleash the Power of LinkedIn to Build Your Business. September 2013 Session #4 Miles Data. Training Objectives. How to articulate your personal brand and create a fully optimized LinkedIn profile to promote it

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Sway Factor™ System Unleash the Power of LinkedIn to Build Your Business

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  1. Sway Factor™ System Unleash the Power of LinkedIn to Build Your Business September 2013 Session #4 Miles Data

  2. Training Objectives • How to articulate your personal brand and create a fully optimized LinkedIn profile to promote it • The value of a large network and steps you can take to quickly build yours • Quick ways to stay top of mind within your network and encourage referrals • How to uncover professional opportunities and connect with high value contacts • A repeatable, time-efficient and effective system for your long-term success

  3. New Tool Alert: SalesLoft.com

  4. Session #4 Lessons • Pillar 3: Pledge unwavering personal commitment • Leverage the LinkedIn Search functionality for sleuthing and sales • Best practices for making “first contact” • Know who’s viewed your profile • Understand LinkedIn Group settings • Create your Social Networking Action Plan (SNAP!)

  5. The Sway Factor™ System

  6. Unleash The Law Of Attraction

  7. Who Do You Know Who… 7

  8. The Sway Factor™ System

  9. Advanced Search for Sales Sleuthing • Search by… • Keywords • Name • Company Name • Industry • Geography • Title • Narrow your search by zip code, seniority and more

  10. 189 Results

  11. Save Your Search

  12. Now What? After you’ve identified “persons of interest” you might: • Call, email, direct mail • Ask for an introduction • Attempt to connect • InMailpremium feature • Explore their ecosystem

  13. Now What? After you’ve identified “persons of interest” you might: • Call, email, direct mail • Ask for an introduction • Attempt to connect • Explore their ecosystem • InMail premium feature

  14. What Else? After you’ve identified “persons of interest” you might: • Call, email, direct mail • Ask for an introduction • Attempt to connect • Explore their ecosystem • InMail premium feature

  15. Successful Introductions

  16. Three Hops Is A Long Haul!

  17. Two Hops… Higher Rate Of Success

  18. The Art Of The Ask • Use the Get Introduced Through A Connection feature • Include a sentence or two askingfor the introduction • Separately, type a few sentences outlining your request that can be forwardeddirectly to the contact • Closethe loop! • See http://bit.ly/virtualintro for details

  19. The Art Of The Ask

  20. The Art Of The Ask

  21. The Art Of The Ask

  22. The Art Of The Ask

  23. Follow Up

  24. Follow Up

  25. What Else? After you’ve identified “persons of interest” you might: • Call, email, direct mail • Ask for an introduction • Attempt to connect • Explore their ecosystem • InMail premium feature

  26. People Always Want To Know… • Question: What’s the best way to reach out to a potential connection? • Answer: Value-add “small ask”; personalized & polite

  27. People Always Want To Know… • Question: What’s the best way to reach out to a potential connection? • Answer: Value-add “small ask”; personalized & polite “I noticed on your profile in LinkedIn that you deal with companies in the same geographic area as I do, and I think we might be able to help each other with referrals. May I call you to see if we have a common interest? A 15-minute phone call in the next few weeks would be great if you can fit me in.”

  28. Four C’s, Not Selling

  29. What Else? After you’ve identified “persons of interest” you might: • Call, email, direct mail • Ask for an introduction • Attempt to connect • Explore their ecosystem • InMail premium feature

  30. Blind Spot?

  31. Google Work-Around

  32. What Else? After you’ve identified “persons of interest” you might: • Call, email, direct mail • Ask for an introduction • Attempt to connect • Explore their ecosystem • InMail premium feature

  33. InMails are response guaranteed: if you don't get a response to an InMail within 7 days, LinkedIn will return the credit to your account. Unused InMails roll over and accumulate for up to 90 days while you are a subscriber.

  34. Who’s Zooming Who? Profile Statistics

  35. Get In Through Shared Groups

  36. Leveraging LinkedIn Groups • Maximum # is 50 (excludes sub-groups) • Effective participation can require significant effort • 3 Ways to participate • Contribute, Comment, Collect Insights • Use a complete signature with each post • Adjustable settings: • Which Groups are visible on your profile • Email address where you receive updates, frequency • “Allow members of this group…” • Real benefit is entrée and intelligence

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