John Morelli Stephan Schaltegger Szilvia Luda Sofia Marinou Ricardo Scachetti Mara Ciorean

1. Workshop 3: The role of the environmental manager in elevating the reality platforms for sustainability and social responsibility. Alessandra Mazzai Giovanna De La Puente AlessiaBarone Giancarlo Boccacci PietroBertazzi Mária Csutorá • John Morelli • Stephan Schaltegger • Szilvia Luda • Sofia Marinou • Ricardo Scachetti • Mara Ciorean • Paola Rusconi • Elena Battelini

3. Social responsibility ISO26000

4. Social responsibility core subjects • Environment • Prevention of pollution • Sustainable resource use • Climate change mitigation and adaptation • Protection and restoration of the natural environment. • Labour practices • Health and safety at work • Consumer issues • Fair marketing, information and contractual practices • Protecting consumers’ health and safety • Sustainable consumption • Education and awareness • Social and economic development of the community • Community involvement • Responsible technology development • Responsible Investment

5. Social responsibility goals/outcomes

6. Strategies for Expanding the Social Responsibility Goals of the Organization • Cause-and-effect strategy as a means of conveying rationale • Primary and secondary outcomes of decisions • Example: • Worker health and safety • Reduced insurance cost • Improved morale • Increased productivity • Fair marketing • Build reputation (underpromise, overdeliver) • Magnified by overpromises of competitors

7. Strategies for Expanding the Social Responsibility Goals of the Organization Education and Awareness Raising Strategy • Employees top to bottom • Consumers • Horizontal-then-vertical strategy • Directed efforts to help others • Lifting the “platform” within the organization

8. Strategies for Expanding the Social Responsibility Goals of the Organization Change Agency Strategy • Fear • Following • Favors • inFormation

9. Thank you.