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Helen Parr Elastigirl. By Courtney Diilman. Powers. Stretch any body part up to 100’ (34 meters) and can be 1 mm thin Genetics Sharp whit Reshape body Parachute Rubber boat Arms as swings and sling shot. Weaknesses. frustrated with her husband's continuing dreams of glory.
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Helen ParrElastigirl By Courtney Diilman
Powers • Stretch any body part up to 100’ (34 meters) and can be 1 mm thin • Genetics • Sharp whit • Reshape body • Parachute • Rubber boat • Arms as swings and sling shot
Weaknesses • frustrated with her husband's continuing dreams of glory
Demographics • Age: probably 39 or 40 • Sex: Female • Marriage: Married to Bob Parr • Education: unkown
Geographics? • Suburbs of America
Psychographics • of the hero (what kind of personality the hero has) are they a risk-taker? Fun? Attitude? Quiet? Likes to be alone? Likes to be around people? Shy? • Whitty • Excellent tactician • Leader • Protective • Brave
How are you similar or different? • Similarities • Protective- The way she’s protective over her children is similar to what I would do if I had kids. • Female • Differences • Not flexible
Who owns the rights to your super hero? Who profits from your super hero? • DC Comics hero is also named Elastigirl • Pixar • Controversial if Disney or Pixar would gain full control. • Disney collects 10 to 15 percent of each film's revenue as a distribution fee • What Pixar wants: • Pixar is responsible for 100% of the production costs. • Pixar owns the film and the rights to the characters. • Disney is paid only a straight distribution fee.
Past Marketing • Positive Light • Movie • Disney marketed over the internet and Internationally before the release of the movie • Toys • McDonalds • Video Games • Clothing
Future Marketing • iPod/iPhone application • Demographics-ages 10-20 who own iPods or iPhones • Anywhere in which Apple products are sold • People who like to play video games, sense of humor • Note: Steve Jobs was associated with Pixar.