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The Magazine Industry

The Contemporary Magazine. The Magazine Industry. What is a magazine?. Magazine comes from the Arabic word makhazin , meaning warehouse or storehouse It’s a storehouse for information. How are magazines different from newspapers?. How are magazines different from newspapers?.

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The Magazine Industry

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  1. The Contemporary Magazine The Magazine Industry

  2. What is a magazine? • Magazine comes from the Arabic word makhazin, meaning warehouse or storehouse • It’s a storehouse for information

  3. How are magazines different from newspapers?

  4. How are magazines different from newspapers? • More in-depth • Specialized content/audience – they target a particular niche • They offer advertisers a very specific audience

  5. How are magazines different from newspapers? • Less frequent – weekly, monthly or quarterly rather than daily • More permanent and durable than a newspaper

  6. Types of Magazine • Consumer • Trade • Organization

  7. Consumer magazines • Sold on newsstand or by subscription – usually inexpensive • Most contain advertising • General interest/special interest -- While early magazines were general interest, most are now special interest

  8. Consumer magazines • Examples:

  9. Trade magazines • Aka specialized business magazines, business-to-business magazines • A few sold on newsstand but most sold through subscription, which can be quite expensive

  10. Trade Magazines

  11. Organization magazines • Society/association • Public relations • Custom

  12. Organization magazines

  13. Largest magazines by circulation Source: Magazine Publishers of America

  14. Popularity of magazines

  15. Popularity of magazines

  16. Popularity of magazines

  17. Popularity of magazines

  18. Engagement

  19. Problems facing industry • Declining readership

  20. Problems facing industry • Declining readership

  21. Problems facing industry • Declining ad revenue

  22. Problems facing industry • Declining ad revenue

  23. Problems facing the industry • Fragmentation of devices

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