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Chris Chavez, Jay Gantz, Que Anh Nguyen

Gen i gma. Chris Chavez, Jay Gantz, Que Anh Nguyen. Company Info. Founded in December 2002 Located in Newton, MA Three Employees George Berbeco, Chairman and CEO Adam Brady-Myerov, VP Sales and Marketing Kevin Daly, Director of Science Product: Absolute Quenchers.

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Chris Chavez, Jay Gantz, Que Anh Nguyen

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  1. Genigma Chris Chavez, Jay Gantz, Que Anh Nguyen

  2. Company Info • Founded in December 2002 • Located in Newton, MA • Three Employees • George Berbeco, Chairman and CEO • Adam Brady-Myerov, VP Sales and Marketing • Kevin Daly, Director of Science • Product: Absolute Quenchers

  3. Quenchers- What are they? • Biological probe: on/off switch

  4. Market Potential • Total Market is ~$40-50 million • Expected revenue for 2004 ~$3 million • Expected margins ~80% • 50% growth per year

  5. Company History 3 Original Founders 2000 EyeGenRed MIT 50K Competition Stanford Business Plan Absolute Quenchers (AbQ) Genigma Formed 2002

  6. Funding Structure Venture Capital Investors George Berbeco

  7. The People of Genigma • George Berbeco, Chairman and CEO • Lifetime entrepreneur • Holds over 20 issued US and foreign patents • M.S. and B.S. in Chemical Engineering from MIT • Became involved with Genigma through MIT 50k competition

  8. The People of Genigma • Adam Brady-Myerov, Vice President, Sales and Marketing • B.A. from Washington University in St. Louis • M.B.A. from M.I.T./ Sloan • 12+ years of experience in biotech and life sciences encompassing research, business development and product management • Heard about Genigma as a MIT 50k winner

  9. The People of Genigma • Kevin Daly, Director of Science • M.A. and B.A. in Chemistry from BU • 8+ years of chemical synthesis experience in areas of biotech and research pharma • Holds several patents in chemical synthesis

  10. Product Development Flawed Product Brainstorming Funneling of ideas (feasibility, market potential, etc…) Prioritize product ideas Quenchers Market Research Absolute Quencher

  11. Marketing • Best not cheapest • Current Strategy • Large direct mailing with discount offer • Supply chain placement • Strategic placement between customer and supplier • Future: Transparent

  12. Competitors • Metabion • Black Hole Quencher • current market leader • Epoch Biosciences • Eclipse Quencher • packaged with minor groove binders

  13. Vision • Genigma aims to become the market leader in the quencher industry • Integrate themselves into the research supply chain.

  14. Future of Genigma • Products down the line • Antibodies • Proteins • Successful but not the next Pfizer

  15. Questions? Thanks to George, Adam and Kevin

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