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T he B usiness of T rust. Rhonda D.Midgette, PHR. Why Worry About Trust ?. Create a Trusting Environment Without trust in the workplace: Communication and teamwork will erode Morale will decrease Turnover will rise.
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The Business of Trust Rhonda D.Midgette, PHR
Why Worry About Trust ? • Create a Trusting Environment • Without trust in the workplace: • Communication and teamwork will erode • Morale will decrease • Turnover will rise. “The single uniqueness of the greatest leaders and organizations of all time is Trust.” -- Horsager rmidgettephrcolashrm08142013
Trust me, we will cover… • Icons and images • How they lead us to self-awareness • Trust as a real business strategy • Manager/employee relationships • Company/fan base relationships • Open discussion on expert quotes • Trusted resources for HR Managers • Q & A rmidgettephrcolashrm08142013
Four Factors of Trust • Credibility • what we say, our skills and credentials • Reliability • is all about the actions we take and our predictability • Intimacy • how comfortable people are confiding in us, and our empathy • Self-Orientation • Ego rmidgettephrcolashrm08142013
Stats (Ponemon Institute) • Health care, consumer products and banking are the industry segments considered by consumers to be the most trusted. • Internet and social media, non-profits (charities) and toys are viewed as the least trusted. rmidgettephrcolashrm08142013
Tom Hanks – Intimate 2013 Reader’s Digest Most Trusted Person rmidgettephrcolashrm08142013
Robin Roberts – Credible 2013 Reader’s Digest Most Trusted Woman on Television rmidgettephrcolashrm08142013
Lance Armstrong – Self-Oriented Why did we want to “LIVESTRONG” ???? rmidgettephrcolashrm08142013
Symbol of Trust – Reliable ? Is it the paper or God ??? rmidgettephrcolashrm08142013
Self-Awareness rmidgettephrcolashrm08142013
Open Floor Discussion “Be careful when a naked person offers you a shirt.” – African proverb rmidgettephrcolashrm08142013
A Scientific View… rmidgettephrcolashrm08142013
Think : “Expertise does NOT equal trust.“ - Charles Green rmidgettephrcolashrm08142013
Manager/Employee Relationships • Lecturing and telling your employees what to do: • Implies a lack of faith • Breeds defensiveness • Even well-intentioned lectures convey: • What employee has done is wrong/not good enough • Lack of opportunity to prove themselves “Telling robs workers of the satisfaction of using initiative.” rmidgettephrcolashrm08142013
Manager/Employee Relationships Delegation is essential for building trust • Accept that growth comes through struggle • Focus on progress rather than on perfection “Treat people as if they areresponsible and empowered increases their chances of becoming so.” rmidgettephrcolashrm08142013
Listen to Learn • Listening to learn and valuing people’s feelings and ideas promotes: • Effective communications • Better trust at all levels • Listening is a skill that can be improved • Refrain from the all-too-common practice of hearing a few words and then interrupting. • Do not listen in anticipation. “No great insight ever enters the mindthrough an open mouth.” rmidgettephrcolashrm08142013
Can you hear me now? rmidgettephrcolashrm08142013
Trust Over Troubled WatersKen Blanchard and Terry Waghorn How do you keep people trusting you in hard times? • "Managed properly, trust can actually grow in adverse conditions," says Shawna O'Grady, Queens School of Business • Consider the bonds forged between comrades-in-arms in a theater of war.” • The key to building trust in both good and bad times is to realize that none of us is as smart as allof us. rmidgettephrcolashrm08142013
Are your employees ‘fans’? “Companies that engender trust engage employees in the decision-making process.” President Obama acknowledged "difficult and trying times" but sought to rally the nation with an upbeat vow that by working together "we will rebuild, we will recover." How do you accomplish that in business organizations? Engaged employees tweet too !!!!! rmidgettephrcolashrm08142013
COrporATE culture rmidgettephrcolashrm08142013
Branding for Trust • Brands to consider : • Corporate (External) • HR’s Brand (Internal) • Your personal brand (both Internal & External) • Surveys • Conduct only if you are committed to doing something about something • Reward meaningfully • Forgive and Forget • Move on quickly from negative events to positive outcomes • Don’t keep reminding others of past failures ( yours, theirs) rmidgettephrcolashrm08142013
The Bottom Line on Trust • What's at stake? The future of your company and your career is based much more than you may realize on trust and respect. rmidgettephrcolashrm08142013
Trustworthy Resources: • Dave Horsager’s “The Trust Edge” • Steven Covey’s “The Speed of Trust” • “Strength Finders” – Tom Rath • “The Missing Piece and the Big O” – Shel Silverstein • “What If ? Short Stories to Spark Diversity Dialogue” – Steve L. Robbins • “The Trusted Advisor” – Charles Green • SHRM – website, magazine • Reina Trust Building Institute ‘Trust, but verify’ rmidgettephrcolashrm08142013
Questions ?????? rmidgettephrcolashrm08142013