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1.02 Discuss the impact of sports and entertainment marketing on the economy.

1.02 Discuss the impact of sports and entertainment marketing on the economy. Marketing. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. Products. Include both goods and services. Goods.

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1.02 Discuss the impact of sports and entertainment marketing on the economy.

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  1. 1.02 Discuss the impact of sports and entertainment marketing on the economy.

  2. Marketing • The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

  3. Products • Include both goods and services

  4. Goods • Goods are tangible objects that are useful to consumers. • Examples: tennis rackets, soccer balls, uniforms.

  5. Services • Services are intangible and include tasks or acts performed for a customer for a price or fee. • Examples: Going to a Broadway play or to a NASCAR race.

  6. Sports Marketing • The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers. • Includes sponsorship, endorsements, promotion, and fan clubs.

  7. Professional Teams • Basketball: Charlotte Bobcats • Football: Carolina Panthers • Hockey: Carolina Hurricanes

  8. Collegiate and Scholastic Teams • University of North Carolina • UNC Charlotte • Winston-Salem State University

  9. Venues: Arenas, Stadiums, Coliseums, Speedways • Time Warner Arena • Charlotte Motor Speedway • Bojangles Coliseum

  10. Commercial Facilities • Marina Boat Land

  11. Health Clubs

  12. Recreation • Aerobics • Soccer • Basketball • Swimming • Area parks

  13. Camps • Tennis Camp • Basketball Camp • Soccer Camp • Camp Thunderbird

  14. Professional Individual Sports • Professional Golf Association • United States Tennis Association • Professional Bowlers Association

  15. Professional Individual Sports • Running • Swimming • Golf • Bowling

  16. Amateur Sports AAU-Amateur Athletic Union

  17. Agencies • MLB-Major League Baseball • NBA-National Basketball Association • NFL-National Football League • NCAA-National College Athletic Association • SEC • ACC

  18. Sport Support Services • NASCAR Racing Wives Auxiliary

  19. Sporting Goods Industry • Sports Town • Asics • Nike • Adidas • Diadora

  20. Sport Sponsors • Coca-Cola 600 • Honda Battle of the Bands • The Dew Tour

  21. Sports Media • Sports Network • Fox Sports • ESPN

  22. Entertainment Marketing • Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

  23. Music Industry • Bad Boy Records • Def Jam Records • JMG Records • Jay-Z

  24. Movie Industry • Warner Brothers • Disney • Actors

  25. Theme Parks • Six Flags • Kings Mountain • Carowinds Theme Park

  26. Radio Industry • FM / AM • Country • Hip-Hop and R&B • Top-40 • Sirius XM Satellite Radio Radio Raheem from the movie “Do the Right Thing”

  27. Film Industry • Sundance Film Festival

  28. Television Industry • Dawson’s Creek is filmed in the Wilmington area

  29. Dramatic Arts Industry • Children’s Theatre • Adult’s Theatre • Belk Theatre

  30. Video Game Industry • X-Box 360 Kinect • Nintendo Wii • Sony PS3 • EA Sports – “it’s in the game” • Madden

  31. Fine Arts and Science Industry • Smithsonian Museum • Mint Museum • The Discovery Place • The Mint Museum Uptown

  32. Night Club Industry • Club Tempo • Club 935 • The V Lounge

  33. Literacy Industry • Library • Internet • Books

  34. Casinos Industry • Las Vegas • Reno • Harrah’s

  35. Hobbies/Craft Industry Southern Christmas Show

  36. Trends in Sports & Entertainment • Sports: • Naming Rights • X-Games • Sport Specific Channels • Entertainment • Internet Web Casts • MP3’s • DVD’s

  37. Importance of Sports and Entertainment • Generates about $213 to $350 billion in revenue. • Approximately 800 million people viewed the 2002 Super Bowl. • The average attendance per NFL game is 66,000.

  38. Importance of Sports and Entertainment • In 2000, approximately 16,346,710 people watched a NFL game. • The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN. • The NBA average is about 16,804 attendants. • The average MLB attendance is 20,000,000 per year.

  39. Importance of Sports and Entertainment • Over 35 million people visit Walt Disney World each year. • The Titanic, the movie, grossed almost $1 billion in global ticket sales.

  40. Importance of Sports and Entertainment • Over 95 million American households own a VCR. • Over 30 million American households own a DVD player. • 68% of Americans subscribe to cable TV.

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