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Media Analysis Overview

Media Analysis Overview. Social World. Active Audience. Media Message/ Product. Technology. Media Industry. Media & the Social World. Adapted from Croteau & Hoynes, 2000. Questions. Who owns the media? What should be the government’s role? Why are some images prevalent? What’s missing?

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Media Analysis Overview

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  1. Media Analysis Overview

  2. Social World Active Audience Media Message/ Product Technology Media Industry Media & the Social World Adapted from Croteau & Hoynes, 2000

  3. Questions • Who owns the media? • What should be the government’s role? • Why are some images prevalent? What’s missing? • What impact does mass media have on society? • How do people experience & interpret mass media? • What is the impact of technologies?

  4. Film Noir • Society • Economy • Government • Ideas • Technology • Audience

  5. Media/Society Interaction • Media influence how we • see the world • understand ourselves • Interact with others

  6. Who has Access?

  7. Social Construction of Reality • Reality is created & maintained in communication • Mass communication is the mass construction of “reality” • Society & mass media are “inter-influential”

  8. Broadcasting • One to many • Centralized • Industrial & Professional • Commercial (in US) • Individualized Consumption

  9. Media Interpretation • Does TV have too much sex & violence? • Are news media biased? • Should the Internet be better regulated? • Who should decide the answers to these questions?

  10. Mass Media in Society • Media teach • what to think…what to think about • Media socialize • Media “mediate” social relations • what we know • how we know things

  11. Social & Individual Power • Social structures • patterns of social behavior • often institutionalized • expectations • Human agency • intentional & undetermined • constrained by structures

  12. Mass Media & Institutions • Relationships between institutions • Relationships within institutions • Relationships between institutions and individuals

  13. Social World Active Audience Media Message/ Product Technology Media Industry Media & the Social World Adapted from Croteau & Hoynes, 2000

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