Creating Sustainable Knowledge in a Global Environment

Creating Sustainable Knowledgein a Global Environment Dr. Richard L. Baxter eCitizenship Project Columbus State University Columbus, Georgia Spring 2010

The Project • Purpose: Promote University’s Core Value of Sustainability • Organizers: Depts of Economics/Finance, Communication, Political Science • Program: Create a two-week series of events to promote theme, “Sustainable Knowledge in a Global Environment

Concepts of Events • Events were categorized as: • Creating a sustainable environment • Creating a sustainable economy • Creating a sustainable quality of life • Considered but not used: Creating a sustainable geo-political environment

Goals and Objectives • Create and test pilot program using social media to promote eCitizenship within the academic community and among alumni • Establish multiple social media sites to promote sustainability events • Create Facebook site with 800 fans • Create Twitter site with 100 followers

Strategy and Tactics • Divide Intro to PR class into four subgroups representing each college • Serve as liaison with event organizers • Obtain critical information about event • Make posts to sites creating interest in event • Generate posts by fans and followers

Strategy and Tactics: cont • Drive traffic to social media sites so as to promote sustainability events • Use personal social media sites to alert friends as to new site and its purpose • Work with university PR Office to promote sites through event press releases • Notify college majors of sites’ existence

Results • Generated 123 Facebook friends and fans • Generated 14 Twitter followers • Generated 0 YouTube videos • Students prepared and presented final reports evaluating project as a term paper

Problems • Students were not prepared to conduct viral media campaign • Organizers of sustainability events did not provide timely and substantive info • Campus PR Office failed to adequately promote social media sites prior to events • Facebook site creation caused confusion

Questions

Creating Sustainable Knowledge in a Global Environment

Creating Sustainable Knowledge in a Global Environment

Presentation Transcript

Creating a Safe Environment Through Knowledge and Action

Managing in a global environment

Creating a Sustainable Reading Culture

Creating a Literate Environment

Creating a Learning Environment

CREATING A SUSTAINABLE MODEL

Creating Help in a Wiki Environment

Creating a Sustainable Spending Policy

Creating Sustainable Retirement Solutions A Global Perspective

MANAGING IN A GLOBAL ENVIRONMENT

Creating a Sustainable Campus

Creating a Literate Environment

Creating Clusters in a Virtual Environment

Innovation for a Sustainable Aviation in a Global Environment

Creating a Sustainable Health System

Creating a Sustainable Future

Creating a Sustainable Spending Policy

Creating a Creative Environment

Creating a Sustainable Lean Culture

Creating a Welcoming Environment

Creating a global learning environment

Creating a Safe Environment Through Knowledge and Action