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Dan Davy-Thorburn | Creative Partnerships Manager

Creative Innovations 2011. Dan Davy-Thorburn | Creative Partnerships Manager. USE THE SPACE GRAB ATTENTION MAKE AN IMPACT ADD RELEVANCY. ?. How. USE THE SPACE!. can you. make your ads. smarter. Are clicks really Dead???. Creative Agency: Bridge WorldWide Advertiser: Pringles

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Dan Davy-Thorburn | Creative Partnerships Manager

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  1. Creative Innovations 2011 • Dan Davy-Thorburn | Creative Partnerships Manager

  2. USE THE SPACE • GRAB ATTENTION • MAKE AN IMPACT • ADD RELEVANCY

  3. ? How USE THE SPACE! can you make your ads smarter

  4. Are clicks really Dead??? Creative Agency: Bridge WorldWide Advertiser: Pringles Ad Format: Polite Banner Country: UK • Strong use of calls to action to keep the user engaged • Simple ad setup and concept, with great results. • Used Custom Interactions to track the user journey and analyze post campaign. “This ad requires 97 clicks before you click through. 20% of the people who clicked, clicked all the way through”

  5. Smart Ads Creative Agency: Oddfellows Advertiser: Toyota Ad Format: Polite Banner Country: Australia • Bring the website content to the user on the page • Eyeblaster supports up 10Mb of content per ad • Utilize advanced features like Data Capture to generate sales leads for direct marketing. “Measure engagement using Dwell Time – the average number of seconds the user actively engaged with the ad “

  6. Shrek 3D • Creative Agency: Tommy UK • Advertiser: Universal Pictures • Ad Format: Expandable Banner • Country: UK • Strong call to action • Use video to entice the user to interact • Additional features offered to the user after expansion • Engage the user with a strong call to action and then keep their attention with additional content in the ad space

  7. GRAB ATTENTION!

  8. gif/jpg • Rich Media • Video Value of Video % Lift 2x Aided Brand Awareness Online Ad Awareness Message Association Sponsorship Association Brand Favorability Purchase Intent Source: Dynamic Logic MarketNorms Q1 2005

  9. Interactive Video Creative Agency: Salt Design NZ Advertiser: Orcon Ad Format: Polite Banner Country: Australia • Effective ad format for all industries • Use Eyeblaster Video Components prebuilt with our tracking capabilities • Custom shot video for online enhance's the user experience and increase's interaction “Add interactivity and control to your videos to drive engagement and generate longer user interactions”

  10. Video Extender • Creative Agency: Ogilvy One Worldwide SG • Advertiser: Sony • Ad Format: Expandable Banner • Country: Singapore • Great for TVC's • Used in the expandable banner format • Easy implementation • All Video Metrics tracked and can be downloaded from Eyeblaster Analytics • Click to go fullscreen “A new interactive video format that allows the user to see the video the way they want to”

  11. Make an IMPACT!

  12. Homepage Takeover + Skin • A homepage takeover that alters the content from the live page to create a immersive ad experience. • Creative Agency: Brando • Advertiser: 02 • Ad Format: Homepage Takeover • Country: Ireland • Use dynamic screen grabbing technology • The takeover format can be combined with interactive and animated Flash, giving a seamless and immersive ad experience. • Use external physics class' to break pages apart

  13. Glider • Creative Agency: OnTwice Interactive • Advertiser: Microsoft • Ad Format: Homepage Takeover • Country: Spain • Use dynamic screen grabbing technology • Move the page content away to reveal additional ad content • MediaMind supports 10Mb worth of ad content to be served automatically or user initiated • A fully immersive, unique and interactive experience all from within the same browser window

  14. Sidekick • The publisher page is just a scroll away – allows better user retention and improves overall user experience and orientation around the ad space • Creative Agency: SOAP Creative • Advertiser: Roadshow Films • Ad Format: Expandable Banner • Country: Australia • Engage users in a new and unique way • Built as a custom expandable banner unit • Customizable page scroll • Include mini-site content within the publisher page

  15. Magnum Temptation • Immerse your brand in realistic 3D environments powered by the Papervision 3D engine • Creative Agency: SOAP • Advertiser: Magnum • Ad Format: Expandable Banner • Country: Australia • Knock-Your-Socks-Off User Experience! • Demand user interactions • Associates brand with industry innovation

  16. Youtube Channel Takeover • Creative Agency: Feref UK • Advertiser: Universal Pictures • Ad Format: Polite Banner • Country: Global • MediaMind and Youtube integrated • Run globally in 7 Markets • MediaMind hosted • MediaMind tracked all user interaction through our advanced reporting Youtube provides an unmatched platform for dialogue with core consumers and can help deliver the richest and most rewarding experience for your visitors and subscribers

  17. Avatar HTML5 • Creative Agency: ThinkJam • Advertiser: 20th Century Fox • Ad Format: Expandable Banner • Country: US • Enhance interaction with new types of interaction • HTML5 for iPad only, Flash for web • Utilize gesture controls Hit the growing tablet market with a banner built to function on those devices.

  18. ADD RELVANCY!

  19. Mass-messaging is an out dated concept Animation if needed Is “Fade - very fast” Meant for other non-interactive media Difficult to find mass relevancy Creative Wear Out

  20. How can I boost ROI? Updating live ads without a re-traffic Save time + money on less creative builds Increase relevancy with more targeted ads Localise a global campaign Add Relevancy with Smart Versioning!

  21. Smart Versioning • The CTR was almost double the standard banner benchmark CTR of other ads in the Travel Vertical • Creative Agency: Chemistry • Advertiser: Emirates • Ad Format: Polite Banner • Country: UK • Ads are easily integrated or built using Eyeblaster Workshop • Ads are easily updated by anyone from the MediaMind platform • All content from within your ad unit can be updated! • Ensure the advertisers fonts remain intact regardless of the update

  22. Smart Versioning Using MediaMind’s Smart Versioning solution, Tourism Spain employed one master ad to create optimized versions of the same ad in 28 markets and localized across 12 languages. • Creative Agency: Media Contacts ES • Advertiser: Tourism Spain • Ad Format: Polite Banner • Country: Global • Ads are easily integrated or built using Eyeblaster Workshop • Ads are easily updated by anyone from the MediaMind platform • All content from within your ad unit can be updated!

  23. To see all these and more... http://creativezone.mediamind.com

  24. Idea Ready Ready for… Innovation Production Delivery

  25. http://creativezone.mediamind.com/blocks.aspx

  26. Thank you

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