Making the web work for you

1. Making the web work for you Collaboration & Sharing goHI Festival in Inverness 7th September 2006

2. David Bausola Project Manager for Strategic New Media Projects Channel 4 New Media London

3. What I do Develop software briefs with the producers Identify the technical pitfalls Design solutions Manage the development of software Deliever the software to the platform Make the Commissioners look good!

4. What I don’t do.. Make the ‘content’ Design the website Manage the website Market the website

5. What I’ve seen • Projects that try to control users do fail • Projects that help users grow • The audience love to give their feedback • It makes better products • People love to participate with brands • The sense of belonging • Small mistakes make you learn.. • Big mistakes cost you an audience

6. Web 1.0 Branding Customers Selling dot.com madness Web 2.0 Dialogue Social Networks Co-production Web service freeness Web Vs. Web

7. Web 1.0 was “Editorially Controlled Media” Web 2.0 is “User Generated Media”

8. No More“User Generated Content!”Artists don’t make ‘Content’. Please, lets call it “Authentic Media” http://www.powazek.com/2006/04/000576.html

9. Web 1.0 Branding Customers Selling dot.com madness Web 2.0 Dialogue Social Networks Co-production Web service freeness Web Vs. Web

10. Freeness? But not as in Free Beer Free as in free to participate No restrictions to participate It’s about sharing your ideas And ideas can be your creations.

11. What is Web2.0?(No one is sure, but here’s a few clues..) http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

12. There lots and lots and lotsof services that can help you collaborate Go and Experiment! www.programmableweb.com/

13. Software types do breed! • Main software functions • Bookmarks • Mapping • Repositries • And there are Mashups • Mixing different types of functionality http://www.flickr.com/photo_zoom.gne?id=77494864&size=l http://webosphere.wordpress.com/

14. Why share your media? • Sharing is like a conversations • Conversations are like markets • No one has all the skills • Share what you can do • You cant share what you dont own • Let people show your work to others.

15. Sharing creates collaboration

16. How to collaborate • Offer what you enjoy doing • If it feels like work, it is work • Open projects are fun! • Be open to suggestions • No one is as wise as a community • Do reviews • Participate whenever you can – you’ll be surprised how welcome you are

17. How to give • Understand what licences are for • Enables you to share • Makes it clear you want to be attributed

18. How to give • Understand what licences are not for • Collecting royalties

19. How to give • Creative Commons BY-SA • Ignore all other versions • Allow people to use your work commercially www.creativecommons.org

20. Being Open • Does not mean giving all your rights away • Does not mean losing control of identity • It means, be willing:- • To discuss • To exchange • To participate

21. Substainable projects • Look for scaffolding • What help do you really need? • Read The Small Print • Billy Bragg & Myspace • The result of the collaboration must feed back into the project • The result of the collaboration must be free to move elsewhere too

22. Substainable projects Some examples..

23. Blogging • It’s easy • It’s free • It helps you develop your ideas • Like a greenhouse • Shows others what you are going through • Show others what you can do • Blogs are your ‘voice’ – if you dont resist

24. Free Blog tools • Blogger • Wordpress • Typepad

25. How to write a good blog • Of interest to you.. • Then it will be constructed well • Be attentive to the subject matter • If tended to, daily.. • Then it will find popularity • You will find your like-minded audience • You are not alone! • But you are unique

26. Social Networking • It’s a way to connect to people • You’re connections can be telling • Create a context for yourself • It’s marketing at a human level

27. Where to Network • MySpace – teens, music and comedy • Bebo – teens • Friendster – broad range • Linkedin.com – media/corporate • PeopleAggregator – is new..

28. Social Networking www.linked.com

29. Peer 2 Peer • Peer 2 Peer Networks is about:- • Sharing files • Sharing data • Reccommending something • Starting a conversation • Peer 2 Peer Networks is not about:- • Piracy • Getting stuff for free

30. Web 1.0 Napster Limewire SoulSeek Desktop software Web 2.0 YouTube Bit Torrent Flickr Web services Peer 2 Peer examples

31. Is Great! It’s Free! It’s fun to use! Poor quality video YouTube www.youtube.com

32. Wiki • Wikis are websites that anyone can read and write the pages • Wikis are simple to use • All the presentation/design is done for you • You just add your ideas • Don’t be afraid that someone will edit your text. • They will!

33. So, how do these tools help artists? • Use these systems to build your own projects from scratch • All the free tools work with each other • Communicate through a blog • Get your views out there • Share assets through peer 2 peer • Enrich your resources • Collaborate on a Wiki

34. Non Substainable Projects • Purely Community content • No professional intervention • No ability to export your contribution

35. Collaborative Movie

36. Collaborative Movie • Elephants Dream [Link][Video] • Community designed everything • Everything is available for reuse • 98% perfect (not enough professional help)

37. Collaborative Thinking

38. Collaborative Thinking • Wikipedia [Link] • Core admin team and ‘cleaners’ • Bulk of content comes from Community • Impossible to extract your contributions

39. Collaborative Art

40. Collaborative Art • We Feel Like [Link] • Blogs act as the source to the project • You can use the system to build your own • Constantly evolving because of Open media

41. Showing Docs

42. Almost cool Docs • FourDocs [Link] • Licencing is set for showing not sharing • Community left to it’s own support • You need professionals to assist on projects • This is real value • More important than exposure • Artists need to develop • Quality will shine more than marketing

43. Cool Scottish Stuff

44. I needed an image for my blog... • I went to Creative Commons • Search for Inverness Tags on Flickr • That had Creative Commons licence • Chose the nicest picture I could see • Edited it and uploaded to my Blog • Emailed the owner to say thanks • ‘cos I’m a nice guy!

45. The image belonged to Calum! • He reblogged the fact that I used his image • He sent me traffic • His image is now seen by my audience • And my blog has been seen by his • No commercial arrangement • We both benefit through attention It’s a small world... ...but I wouldn’t want to paint it (Steven Wright)

46. The web lets you work together • Software companies want you to collaborate • They not so interested in owning your work • They are interested in Metadata • Metadata is tags, reviews and traffic stats

47. Diagram by David Armano http://darmano.typepad.com/logic_emotion/2006/08/6_months_and_20.html

48. Work together and been seen • Build communities • Use the right licences • Make creative use of these tools • Learn to craft your online voice • Share your experiences • Learn from each other • More detail the better!

49. Thank you, for sharing your time. David Bausola dbausola@channel4.co.uk davidbausola@gmail.com Copy of this presentation is available from my blog: www.zeroinfluence.wordpress.com