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Hungarian Local Meat Products and Consumers’ Attitude

Hungarian Local Meat Products and Consumers’ Attitude. Ágnes KOVÁCS Hungarian Meat Research Institute (HMRI) www.ohki.hu. Local / Traditional Animals Mangalitza. Blonde. Swallow-bellied. Red. Properties. Mangalitza Lives in the Carpathian basin since the roman empire,

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Hungarian Local Meat Products and Consumers’ Attitude

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  1. Hungarian Local Meat Products and Consumers’ Attitude Ágnes KOVÁCS Hungarian Meat Research Institute (HMRI) www.ohki.hu Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  2. Local / Traditional AnimalsMangalitza Blonde Swallow-bellied Red Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  3. Properties Mangalitza • Lives in the Carpathian basin since the roman empire, • Resistant, tough, • Tolerates severe, extensive breeding conditions; pasture, • Has no pretension to feed, can live on by-products, • Has a longer fattening period, • Is a typical fat hog, • Feels well in territories of the Carpathian basin, • Has a delicious, spicy and aroma-rich marbled meat, excellent for roast and grilled stakes, • The meat has a tender texture. Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  4. Local / Traditional AnimalsHungarian Grey Cattle Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  5. PropertiesHungarian Grey Cattle • Originates from Mid-Asian territories, appears with the settlement of the ancestors, • Has a pleasant, noble appearance, • Has longer legs and straiter body than other species, • Is strong, robust, resistant and stout, • Is good for extensive breeding; pasture, • Has a light-red meat with high protein- and iron-, and low fat content, • With proper curing and preparing has a delicious and tender meat. Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  6. PropertiesHungarian Racka Sheep • Ancient species of the Pannon-territories, • Resistant, good for rigid, extensive breeding, • Raw materials: milk, meat, wool, • Has rich curly fleece, and • Long, twisted horns in V-shape, • Two subspecies: plain/Hortobágy Racka and Transylvanian Cigája • The meat has a good water binding capacity, curing is necessary for tenderness. Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  7. Quality control • Hungarian Grey Cattle Breeders’ Association • Mangalitza Breeders National Association • Hungarian Ovine Breeding Association • Biokontroll Hungária Ltd. Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  8. Local food / products under Community protection • Hungary has one traditional, local meat product under Community protection (PDO): • the „Szegeditéli szalámi" (Winter Salami of Szeged) Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  9. Hungarian agricultural and foodproducts under transitional national protection 10 products submitted to EU Commission for PDO. • Meat products: Winter Salami of Budapest , Sausage of Csaba , Sausage of Gyula . • Spices:Ground Paprika of Kalocsa, Ground paprika of Szeged • Fruits and vegetables:Apricot of Gönc, Horseradish of Hajdú County, Onion of Makó • Others: Rose-tree of Szőreg, Camomile flower of Great Plain Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  10. Meat products from Hungarian traditional animals • Cured-cooked beef (Grey Cattle) ham/leg • Smoked-cooked beef (G. C.) leg and loin • Grey Cattle salami • Vas Mangalitza dry sausage • Gyula Mangalitza sausage • Gyula Mangalitza chuck • Gyula Mangalitza bacon • Vas Mangalitza liver paté • Vas Mangalitza smoked delicate bacon • Vas Mangalitza lard • Mangalitza Stifolder • Mangalitza paprika thick sausage Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  11. HMRI innovation products Dried smoked Grey Cattle ham Dry cured smoked Mangalitza ham Grey Cattle salami with Mangalitza fat Mangalitza smoked products (shoulder, loin, rib, ham) Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  12. Quality and analytical composition data of Mangalitza (HMRI, 2007) Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  13. Sensory properties, steak (HMRI, 2007) Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  14. Consumer needs / local products • Hungarian meat products – special quality, part of the national heritage, proper pride. • Hungarian sense of taste – conservative. • General globalization – continuously increasing, changing market supply, less expensive products. • Consumers’ selection- unconscious, unintentional (habits, experiences). Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  15. Consumer needs / local products • Hu consumers connect the quality with traditional and regional tastes, senses. • Consumers are also opened to accept modern, novel foods – latest results of food science and biotechnology. • Are influenced by factors: environment protection, animal welfare, food safety, human health. Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  16. Relative incidence of the most frequent Hungarian traditional products/animals (I. Hajdu, M. Nótári, 2006) Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  17. Consumers’ preferences of the Hungarian traditional products (I. Hajdu, M. Nótári, 2006) Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  18. Consumers’ attitude • Very diverse consumer society, with a variety of contradictory values. • A part of the consumers follows the traditions, others prefer the fast, convenience foods. • Some customers prefer the pleasure of eating, e.g. special meals in restaurants. • The health-oriented consumers prefer raw and natural foods or special quality, safe food products. This trend is slowly increasing. Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  19. Consumers’ attitudeImportance of quality labels • PDO • PGI • TSG • The great majority of consumers consider the quality as the main factor, which influence them in buying food products. Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  20. Consumers’ attitude • Importance of the protection of origin and geographical indication: • Differentiate the product from similar products of same category. • Protect the product from adulteration and upgrade its market position. • Help the consumer in product selection, having a clear view about its quality. • Assure a market position, advantage and reputation at home and in EU. • Assure the protection of the product in EU. • It is a complementary tool for rural development and conservation of local traditions and habits. Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  21. Consumers’ attitude to the products under transitional national protection • The most characteristic product feature is: traditional • The following aspects are also considered: • Traditional taste and aroma • Well-known, identifiable producer (trade mark, logo) • Reputation of the region • Information about the product • Food safety • Quality distinction / Special quality • Packaging • Friendly price (Á. Panyor, 2008) Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  22. Reputation of the protected products • The best well-known products are: • Sausage of Gyula (99,2%) • Winter Salami of Szeged (98,9%) • Onion of Makó (97,3) The others are less known: • Horseradish of Hajdú county (35,2%) • Apricot of Gönc (31%) • Winter Salami of Budapest (25,8%) There is a need to increase the reputation of PDO. (Á. Panyor, 2008) Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  23. Factors which influence consumers in buying food products • Taste (96%) • Quality (85%) • Healthy products (83%) • Price (65%) • Origin (52%) • Advertisements (51%) • Tradition (47%) • Trade mark, logo (44%) • Convenience (41%) • Packaging (32%) (Á. Panyor, 2008) Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  24. Conclusions Scope: to increase the consumer groups • Importance of dissemination, advertisement campaigns of the special quality traditional local / regional food products. • Importance of product protection (PDO, PGI and TSG), trade marks, logos. • Special location on supermarkets shelves for the traditional products (bio products). • Free brochures for consumers. • Distinctive packaging and labelling. Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

  25. Thank you for your attention! Conference on the Future of Quality Policy of AgriculturalProducts and Foodstuffs

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