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Welcome to DIRECTOR BOOT CAMP #8 April 2010

Welcome to DIRECTOR BOOT CAMP #8 April 2010. Creating Meaningful Team Meetings. Heidi Thompson President & Co-Owner. “Before anything else, preparation is the key to success.” ~Alexander Graham Bell~. PREPARATION Define the Details Ahead of Time!. Preparation.

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Welcome to DIRECTOR BOOT CAMP #8 April 2010

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  1. Welcome toDIRECTOR BOOT CAMP #8April 2010

  2. Creating Meaningful Team Meetings Heidi Thompson President & Co-Owner

  3. “Before anything else, preparation is the key to success.”~Alexander Graham Bell~

  4. PREPARATIONDefine the Details Ahead of Time!

  5. Preparation • Know: What information or skills do my Consultants need to get desired results? • Feel: What emotions do my Consultants need to experience to find success after the meeting? • Do: What activities do I want my Consultants to do as a result of the meeting?

  6. TRIMTrain, Recognize, Inform & Motivate

  7. Train • Cover core areas like selling, sponsoring, and hostess coaching. • Have a Policies & Procedures minute. • Use the monthly team training posted on the directors page of your Workstation. • Post a calendar of training dates.

  8. Recognition • Keep it simple • Use items from Scentsy Success • Limit your recognition budget to no more than 3% of your Bonus check. • Choose recognition gifts carefully so the reward reflects the accomplishment. • Verbal recognition & encouragement are extremely valuable.

  9. Recognition:Inexpensive and Fun Ideas • Stickers on nametags • Certificates or Ribbons • Candy awards

  10. Remote Recognition • Discuss recognition expectations with them • Allow another Director to do recognition • Make sure your Consultant knows that the other director is doing this on your behalf, not taking over your responsibility! • Mail recognition items in timely manner • Utilize e-Cards and personalized messages

  11. Inform • Dates • Details • Deadlines

  12. Inform • Team meetings • Newsletters • Emails • Conference calls

  13. Motivate • Begin and end with music • End each meeting with a favorite quote • Have Consultants arrange a “theme” meeting • Choose a Consultant to share • Tips • Stories • Testimonials • Reached goals

  14. EXECUTE

  15. Execute • Call all participants the night before. • Get set up in time to greet people at the door. • Thank all who participate!

  16. EVALUATE

  17. Evaluate • What went well? • What would I do differently? • What was missing? • Could anything have been eliminated?

  18. Increasing Attendance • Choose a consistent day of the month • Select a convenient location • Get excited about meetings • Set the expectation team members attend • Build anticipation • Post meeting dates • Reward attendance • Email and call to invite

  19. “When you have a bad month, you need the meeting. When you have a good month, the meeting needs you.”~Unknown~

  20. Refreshments

  21. Combat Gear for Directors Ann Dalton Scentsy Success

  22. Setting, Supporting & AchievingYour Scentsy Goals Johnna Johnson Field Development Manager

  23. Setting, Supporting & AchievingYour Scentsy Goals • Dreams vs. Goals • Road Map for life! • Benefits to goal setting • SMART Goals • Specific • Measurable • Acceptable by you! • Realistic • Time-bound

  24. Your Current Assessment • On a scale from 1 – 10 (1 being “in a rut” and 10 being “it can’t get any better”) rate these current areas of your life: • Your Scentsy Business • Your Financial Situation • Your Health & Wellness • Your Spirituality • Your Relationships • Your Generosity/Contribution to Community • YOU! 

  25. List Your #1 Scentsy Goal • WHY do you want this? • What obstacles do you see getting in your way of achieving this goal? • When you achieve this goal, how will you FEEL? • If you don’t achieve this goal, what will it cost you? • Are you committed to and willing to do whatever it takes to achieving this feeling? • Who will you enlist to support you in your goals? • What beliefs will you have to have in order to succeed? • What action will you take TODAY toward this?

  26. Supporting Your Goals • Attitude • Programming • People • Be a MIGHTY MITE! (or a Super a SuperStar!) • Environment • University on Wheels • Goal posters/vision boards • Power statements

  27. Take COURAGEOUS Action!

  28. New Developments at Scentsy John Curtis VP, Communication

  29. The Scentsy Brand Brand Promise (What we promise) • A brand promise is the single promise we make to every audience. It identifies what customers should expect for all interactions with our people, products, and company. Brand Promise • We contribute more than we take. • From Consultants. • From customers. • From employees. • From the community. • From the industry.

  30. The Scentsy Brand Brand Character (Who we are) • Our brand has a character and personality that makes it unique. It lets our customers, partners and employees know who we are, what we believe, and how we behave. Brand Character • Genuine. (we are friendly, approachable and want you to be you) • Personal. (it’s your business run your way with the products you love) • Nurturing. (we are passionate about you and helping you grow)

  31. The Scentsy Brand Product Attributes (What we are known for) • Our product attributes are the functional and emotional associations assigned to our brand by our customers. Product attributes can be negative or positive, and can have varied degrees of relevance and importance to customers. Core Product Attributes • Quality. Variety. Value. • Safe. Easy. Fun. • Word to own in minds of customers: Wickless

  32. Messaging Statements: What we say • Scentsy enriches my home and life with all the fragrances I love “I love coming home and having my favorite Scentsy fragrances welcome me at the door and tell me I can enjoy more of life.” • Scentsy gives me peace of mind and lets me enjoy a fragrant home without the worry “Life is unpredictable enough. For me, safety must come first. Scentsy is a predictable, worry-free way to fragrant my home.” • Scentsy’s beautiful warmer designs let me express my personality and style in my home my way “My home represents the best of me. Scentsy warmers allow me to personalize my home to suit my personality and lifestyle.”

  33. Positioning Statements: What we do • Enriching home and life with fragrances you love Home. Life. Fragrance. Love. • Providing peace of mind at home with worry-free fragrances Home. Peace. Safety. Fragrance. • Beautifying your home your way Home. Personalization. Beauty.

  34. “I would sure like to meet the people who designed this game! What diabolical minds they must have! This is hard, but addicting!” You’re Getting Warmer Objective: Use the energy & emotion surrounding the new products to turn the corner in our relationship with the field and develop the brand.

  35. 1. PURL 2. Website

  36. Impressions –number of times story was seen on Wall and in News Feed of Scentsy Fans. 13 wall posts Impression Count 112,452 119,073 108,117 105,966 115,660 136,507 128,071 122,322 140,709 114,077 131,371 133,821 119,030 1,587,176impressions 203,520 74,357 1,865,053 impressions

  37. 74,357 additional visits (66% increase) Traffic to Scentsy.net Traffic to ScentsyCorporate.ca February 1 – highest day of traffic ever (241) February 2 – new highest day of traffic (270) Feb. 1 Feb. 9, Tuesday 360 additional (78% increase) Feb. 1 Feb. 1 Feb. 9, Tuesday Feb. 9, Tuesday Traffic to PWS 129,628 additional visits. (62% increase)

  38. Pull vs. Push How many minutes of engagement? Using GA, we can look at how long users spent when they visited each page associated with YGW. Total Minutes = 272,703.43 min or 4,545 hours or 189.38 days Most Engaged States Texas 18k Oklahoma 6k California 6k Utah 4k Washington 4k Illinois 4k Idaho 4k Oregon 3.6k Missouri 3k Colorado 3k Conversion? 16,000 additional visitors to key pages Locator during YGW 33,093 Products during YGW 49,075 Locator for the prior week 28,727 Products for the prior week 37,211

  39. QUOTES Michelle Pitts BartooBusiness should be booming in a couple of weeks!!! Whoopeeee!! Brooke Halverson My poor house is getting neglected because of this darn contest. Hints, please? haha Jaime Adriance I cannot wait to have a Spring/Summer release party! - Thank you Scentsy Amber Limon-Gomez Yes...but now I have found them all so I can FINALLY go to bed =) Happy hunting!!! Jennifer Rollins Webster I love these new warmers and scents… cant wait to sell sell sell Leanne Hammer Procter I swear I went up and down that road 5 times, Phew, okay, now I can make dinner! :) Tabitha PratherI have 3 computers in my home and three different people looking for hours yesterday Susan Floyd I found a warmer. I just signed up for my Starter Kit today!!! I am so EXCITED!!! Melissa Rosenberg WallaceI just can't seem to put my computer down and walk away. Becky DeGerlia Graygood night all l can no longer keep my eyes open!!! Wendy Johnson Marks I got them all, Yeah, it was fun. Had fun on our hunt for warmers..... Cindy Symons I love all of them. I cannot wait to start handing out the new catalog!! Lorrie Stokes Lee OMG, we are having so much fun. I love this new treasure hunt. Bobi Robbins I found One.... and it is SOOOOO Cute!

  40. From Rocks to Warmers Orville Thompson Chief Executive Officer

  41. Thank you for joining us! • Board Busses for 3:00pm departure for the Scentsy Farm and Home Office Tours • Graduation dinner at Bardenays • Celebrate! • See you bright and early!

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