IBM Academic Initiative ISV & Developer Relations Steve Southworth ssouthwo@us.ibm

1. IBM Academic InitiativeISV & Developer RelationsSteve Southworth ssouthwo@us.ibm.com

2. Agenda • WW Technology Challenges • IBM Academic Initiative • Technical Briefings • developerWorks • Web Events • Open Standards Skills Support for Faculty • Why IBM for your Students

3. The need for skilled developers and IT professionals is greater than ever • The fastest-growing occupation in the next decade is projected to be computer software engineers • IT is one of America's fastest growing industries • Approximately 70 million Baby Boomers will exit the workforce during the next 15 years, with only 40 million workers coming in * Watson Wyatt, Monster.com; U.S. Department of Labor; Bureau of Labor Statistics; Information Technology Association of America

4. Student enrollment in science and engineering continues to decline • The number of students graduating with science and engineering degrees in the U.S. has been declining over the last 10 years • In the past decade, there has been a 29% decline in U.S. students graduating with undergraduate computer science and engineering degrees • Women and underrepresented minorities are leaving science and engineering programs at alarmingly high rates * National Science Foundation; National Science Board

5. IBM Academic Initiative • Partner with colleges and universities to drive open standards • Better educate millions of students for a more competitive IT workforce

6. IBM Offerings for Scholars IBM Academic Initiative and Skills Support for Universities developerWorks

7. Free membership to faculty and researchers of accredited academic institutions worldwide Free IBM software for education and non-commercial research IBM middleware and tools available via download Technical support Access to IBM eServers and Linux hubs Discounts on eServer iSeries hardware Access to zSeries and Linux systems Free training for faculty Tutorials, articles, white papers and Redbooks Course materials and certification resources Online resources including e-mail newsletters, newsgroups, webcasts, case studies and other tools University Programs: IBM Academic Initiative

8. IBM Academic Initiative Offerings • Courseware resources available for IBM’s technology portfolio • WebSphere software • Rational software • DB2 Information Management software • Lotus software • Tivoli software • Introduction to Java using Eclipse • eServer iSeries • eServer zSeries • Java and Eclipse • Grid computing • On Demand Business

9. Product downloads and CDs Faculty training Curriculum and courseware http://www.ibm.com/university IBM Academic Initiative web site http://ibm.com/university

10. ibm.com/education/students – IBM Student Portal IBM’s online resource for students Jobs, downloads and other technical information Contests and special offers

11. Free resources for developers 22 Industry Awards – including the prestigious Jolt Award

12. ibm.com/developerWorks – IBM’s Resource for Developers Free resources for developers, administrators, architects, designers, testers Highly ranked web site for overall satisfaction and goal achievement Summit Strategies ranks developerWorks ahead of MSDN 25 industry awards, including best web site Online training Latest technologies Sample code Q&A forums Design flowcharts Newsletters Product trials Webcasts Online enablement Downloads How-to articles Product communities

13. Technical Briefings Speed-start Web Services Globalizing your applications Building applications with the IBM Software Development Platform e-Business on demand software:Build, Run, Manage Speed-start Linux

14. Live and On Demand Web • events • Topics cover the full spectrum of • Information technology • Special events for IBM Scholars • members

15. Open Standards Skills Support Specifically for Professors

16. Three Requirements Faculty Consistently Ask For • Access to Tools and Middleware with no-cost academic licensing • No-cost training for faculty on Tools, Middleware and Technology • Consultative assistance with the development of course content.

17. Onsite support • 2. Faculty training • University briefings • Guest lectures • Curriculum consultation • Products and Technologies • 1. Eclipse, Rational, WebSphere, DB2, Lotus, Tivoli • On-demand Technologies • Software Dev. Platform • Open standards • Java / Web services • Grid / Autonomic computing Support Offerings in Response to Requirements • Consultative engagements and conference calls to assess status of faculty needs, curriculum, or other academic projects • Faculty training on IBM products, Linux, Eclipse, Java or higher level training on open standards and e-business concepts • Assistance with curriculum planning and course content development. • Remote support • 3. Course content and material updates • Technical articles • Technical web seminars • Webcasts

18. Curriculum Consultation – Areas to Consider • Programming Classes: Considering utilizing Eclipse as an IDE or Rational Application developer • Introductory Programming Class: Are you currently using Java? If not, consider including Java in an introduction to programming class. • Software Engineering, Methodology, or OO Design Classes: Consider utilizing the Rational modeling tools for labs. • Database Classes: Consider including Derby, Cloudscape, and DB2. • OS Classes: Consider Linux. • Business Intelligence Classes: Consider Data Warehouse and WebSphere Business Integrator. • Knowledge Management Classes: Consider Lotus products and tools. • Security Monitoring and Network Management Classes: Consider Tivoli. • Internet Access and Protocol Classes: Consider WebSphere for e-business • IBM Server Technology as a “platform of choice”

19. Benefits for Faculty and Students • Faculty • Access to leading-edge, open standards-based technology • Access to world-class curriculum • Ongoing faculty skills development • Increase in student placement • Students • Access to leading-edge, open standards-based technology • Highly marketable job skills that will enable them to get good jobs more quickly • Industry-leading certifications

20. Challenge Professors teaching Web application development courses. Students using a text editor, the javac.exe Java compiler, and the Apache Tomcat servlet container for labs. Students frustrated by a lack of productivity and lack of an effective debugging environment. Professors spending more time debugging typing errors than teaching application development principles. Solution A week-long training was held for the professors: WebSphere Studio Application Developer WebSphere Application Server DB2 Rational XDE Developer. Value Professors are now able to find students’ problems/bugs easier and to use the detection of those bugs, with the WSAD Debug Perspective, as a teaching element. Students spend more time focusing on Web technologies and less time on typos and configuration errors. University of Puerto Rico – Mayaguez

21. What’s Next? • Visit today: ibm.com/university • Faculty: If you haven’t already, apply for membership today • Investigate how IBM technologies & products fit into your curricula • Download software and try it out • Take online tutorials • print and read a Redbook or technical white paper, or • register for an IBM course • Subscribe to our newsletters

22. Why IBM for your Students? Because IBM has always aspired to do two things better than any other company in the world: • Create innovative technologies • Help clients apply technologies to transform what they do and how they do it • We operate in 164 countries • We employ ~ 325,000 people • We have more than 1 billion clients • We spend more than 6 billion US $ on research annually • We hold more US patents than HP, Intel, Sun, Microsoft, Cisco, Dell, Oracle, and EMC combined.