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Presentation on tourism

Presentation on tourism . Vision. …..To create a vibrant and dynamic industry making significant contribution to Gross National Happiness and be a positive force for conservation of the environment and promotion of our culture, tradition and sovereign status. Tourism policy : Characteristics.

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Presentation on tourism

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  1. Presentation on tourism

  2. Vision …..To create a vibrant and dynamic industry making significant contribution to Gross National Happiness and be a positive force for conservation of the environment and promotion of our culture, tradition and sovereign status.

  3. Tourism policy : Characteristics Responsible Tourism UniqueCharacter Authenticity Quality

  4. Objectives :Tourism • Engender a more equitable socio-economic development • Promoting and conserving our cultural and natural heritage • Create gainful employment opportunities by harnessing the vast employment potential of the industry • Contribute to overall socio-economic development

  5. Main Tourism Products Nature-unexplored beauty Culture-living culture and heritage Wellness-spirituality and serenity

  6. Strategies • Price model • Product diversification • Promotion and Marketing • Infrastructure development • FDI • Tax and Incentives • Capacity building • Addressing seasonality • Awareness building • Decentralization

  7. Vision 2020 • To be a premium exclusive long stay destination for culture, nature & wellness tourism • Contribute to 25% of GDP year on year • Promote the GNH philosophy Strategicthrusts • Wellness: Spirituality and serenity • Nature: unexplored beauty • Culture: ‘living’ culture and heritage 9 8 1 • Destination Marketing • Identify 2-3 additional circuits • Design value proposition & market Bhutan as an exclusive, year round destination • Micro-market to tour operators in key source markets 2 3 • Aviation • Build adequate international airport and airline capacity • Commence domestic helicopter/airline services to key destinations • Supply Creation • Bring FDI through international resort chains to develop properties in identified destinations • Identify and develop heritage properties and homestays as private and community partnerships Flagshipprojects Keyinitiatives Tourism 4 5 6 7 • Pricing and channel • Deliver consumer value and drive competition by liberalizing the price regime while ensuring high spends and national revenues • Supply up-gradation • Roll out the star classification system • Upgrade hotel quality and service delivery in all A & B class hotels • Integrated Destination Infrastructure • Develop integrated infrastructure for the 3 new circuits in the center (Bumthang-Trongsa), east (Trashiyangtse, Trashigang). south (Manas, Zhemgang) • Sustainable and Responsible Tourism • Ensure highest compliance to the protection of environment, culture and communities • Develop key tourist amenities (e.g., visa processes, credit card infrastructure, tourist information centres) for convenient access and stay Key Initiatives: Crosscuttingthemes • Establish an overall governance architecture for adequate capacity, autonomy & empowerment to execute tourism plans • Other enablers : Integrated transport infrastructure, land availability, talent development 1 ABSD-Tourism 9 Initiatives to realise tourism aspiration Exclusivity and unique philosophy of Gross National Happiness 1 To be addressed by the cross cutting enablers workstream and the vocational educational workstream 8

  8. Number of total arrivals* 2010-2011, Jan-June Growth Number of arrivals has increased by 67.8%, which exceeds the required level to achieve the target (58% growth is required to get 65K) 67.8% 30,019 99.5% 62% 5,771 17,890 73% 6,087 June 3,559 May 3,520 April 12,937 58% Q1 total 8,193 58% growth is required to get 65K in 2011 * International tourists, Regional tourists by air, International and regional business (including official and others) Source: Department of Immigration, Tourism Council of Bhutan (Visa section)

  9. Major international source markets in 2010

  10. Tourism sector job creation ahead of targets based on bottom-up survey Number of jobs in tourism sector in Bhutan Indirect jobs = 1.5 X Direct jobs; 1.5 ratio a conservative estimate based on the KPMG report –”Tourism Revenue and Employment Generation”, Govt. of Bhutan Bottom-up aggregation of staff of 126 star rated and 26 other regional hotels Bottom-up aggregation of staff of 219 active tour operators and assumption of 1.5 employees per inactive TO 20,200 – 22,400 Bottom-up aggregation of all guides 1,175 1,261 Hotel staff Tour operator jobs1 Tour guides Other direct jobs2 Total direct jobs Indirect jobs3 Total jobs, till Apr ’11 1 300 active TOs and 390 inactive TOs 2 Includes Druk Air, Airport staff, TCB, civil aviation ministry, hotel maintenance, cultural event teams, horse contractors, etc. 3 Assumed as 1.5 times the direct jobs; includes restaurants, taxi drivers, other side businesses to support tourism industry 4 +-5 % variation on overall estimated jobs assumed SOURCE: Hotel survey, TO survey, Guide survey, TCB 11 11

  11. Number of total arrivals* by month 2010-2011 Significant growth has been made especially in the low season and flattening the seasonality 2011 2010 Grew by 67.8% Jan-June 41% n.a. n.a. n.a, n.a. 62% 73% n.a. 89% 63% n.a. 99.5%. Growth rate * International tourists, Regional tourists by air, International and regional business (including official and others) Source: Department of Immigration, Tourism Council of Bhutan (Visa section)

  12. Number of total international tourists – global Million Considering the trend of tourists in the world, we have more room to explore in summer If we see the tourists arrival trend in the world, however, 120 110 100 90 80 70 Tourists travel the most in summer 60 50 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 40 Bhutan has the opportunity to capture more tourists in summer, which is currently the low season for Bhutan Source: World Tourism Organization (UNWTO)

  13. 2 5 Line of sight on overall aspirations Achievement Achievement level vs. target Targets in performance compact, ‘000 Highlights Actual • Key constituents: • 36.5 mn USD worth of direct gross earnings from international tourists • ~22 mn USD worth of operating revenue generated by Drukair • ~15 mn USD wirth of out-of-pocket expenses from international tourists • 10 mn earnings from regional high-end tourists, • 7 mn additional spend in hotels, etc. GDP contribution(In millions of US $) 90.5 2010 2007 2008 2012 2009 2010 2011 Customer satisfaction score 2(Percent) • Three variables considered are guide satisfaction, hotel satisfaction level and value for money from exit survey >70 >70 >50 2010 Q1 2011 2010 2011 2012 14

  14. Tourism products in East and South (2010/11) Eastern Circuit :- • Merak and Sakteng community opened to visitors • Home stays in Trashi Yangtse • Textile Tours • Orchid Tours • Rest Area in Sengor (Mongar) • Heritage House in Ngatsang (Trashiganag) • Rafting and kayaking • Trekking/hiking/nature walks • Heritage Village in Dangkhar,Zhemgang • Flag ship project in Manas Southern Circuit :-

  15. Merak and Sakteng Completed the maintenance of Guest houses and campsites in Merak and Sakteng Completed the construction of campsites along the trek routes Completed lunch sheds in Chuthrab thrab,Thak thri and Londrojong(2 sheds each) All the properties will be managed by the locals

  16. Management module Dzongkhag/Dunkhag/locals/Park/TCB :Project implementer TCB and ABTO : Promotion and Marketing/Technical support Natural Resources and Eco-Tourism Division (NRED),MoAF and Park Management : Monitoring Locals : Management

  17. South circuit : Royal Manas National Park a.Rafting/Kayaking from Pema Gatsel to Manas H I G H L I G H T S • Entry from Pema Gatsel Put In (Yurung Bridge) and Put Out in Manas.9 to 10 days programme • Entails minimum infrastructure development. • River is very calm and hence suitable for elderly tourists too. • Paro to Panbang/Manas (Helipad near Panbang Dungkhag Administration Office • Gelephu to Panbang and Manas Tour • Bumthang to Panbang and Manas Tour • Yongphula to Panbang/Manas Tou b.Helicopter Services c.Gongphu to Panbang/Manas • Entry from Gongphu (Zhemgang) • 5 to 6 days trekking from Gongphu to Panbang d.Assam to Manas • Entry from Assam side of Manas • Visa formalities for entry and exit will be required e.Mongar to Manas • Trekking route from Mongar to Manas is being explored

  18. Immediate benefits to Local communities Transportation • Ponies/Porters services for trekkers and rafters/kayakers Local Business • Stimulate local business • Can promote organic farming Infrastructures • I • Improved road and road side amenities • Clean water supply • Organized garbage disposals Employment • Generate local employment as • Guides,Cooks,Waiters,Porters,Entertainment etc • Encourage locals to own businesses

  19. Infrastructures Log Cabins and Campsites to be ready by next Tourist Season (September 2011) All infrastructures constructed by Park with WWF funding 4 Campsites in core areas and 1 in buffer area National and international investors sought for high end resorts establishment Promotion and Marketing being carried out by TCB and ABTO

  20. The Road Ahead…. ….harness tourism potential through a “multi-sectoral approach” to fuel socio-economic progress for GNH, by adhering to the “high value, low impacts” concept.

  21. Kadinche!

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