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Trajectory

Trajectory. Tracing genres through space and time. Genre Conventions Change. No genre is fixed, stable, or static. Genres are influenced by cultural and social practices and technological developments.

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Trajectory

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  1. Trajectory Tracing genres through space and time

  2. Genre Conventions Change No genre is fixed, stable, or static. Genres are influenced by cultural and social practices and technological developments. Genres are also affected by the changes that OTHER genres undergo (especially genres that work closely with one another). *By genre conventions, I am referring to the features that affect a specific type of genre (i.e. flyers, comics, resumes).

  3. Individual Genres, or “Texts,” Change Through processes of production, distribution, and use Through institutions and spaces In relations to different people Through different interpretations and understandings *By individual genres, I am referring to specific texts that can be classified as a genre production.

  4. Why Pay Attention to Change? Gain a more complex understanding of the genre, or text. Recognize that genres and texts are understood and interpreted from a variety of different perspectives. Predict or speculate about future changes that the genre may incur. Produce genres and texts with the understanding that they will change.

  5. Identifying and Analyzing Change How do we begin identifying and analyzing the shifts and changes that a genre or text will incur over time and space?

  6. Trajectory • Trajectory: the path that a moving object follows through space as a function of time. • Trajectory Tracing • Describes the ways that texts move and change • Provides a visual map of these changes • Explicitly shows changes that have already occurred and implicitly references changes that may occur in the future

  7. Antecedent Genres • Don’t limit a genre’s trajectory to it’s personal lifespan. • Look to the antecedent genres • Predecessors of the genre (evolution) • Example: Telegram  Text; Mailed Letter  Email • Related genres that influence production, distribution, and use (similarities) • Depends on personal experience with genres • Caution: Antecedent genres may be similar to the genre in question in a few ways, but they will not be entirely alike. Notice subtle differences.

  8. Begin with Original Production • Pay attention to the genre’s origin: • First, the author(s)/producer(s) encountered a specific situation. • Because of the situation, the author(s)/producer(s) decided to create a message. • The particular message that is created may or may not be the author/producer’s idea. Consider other actors who may influence the message (supervisors, teachers, etc.). • Then, the author(s)/producer(s) chose which genre s/he would use to create this message.

  9. Author/Producer’s Intended Purpose • The author/producer had a certain purpose in mind when planning and producing the genre. • The author/producer produced the genre according to his/her intended purpose: • First, the author/producer had to choose which genre type would best fit the message that s/he was creating. • Second, the author/producer had to construct the message within the genre. • Constraints include genre conventions, language use, ability to explicate intentions

  10. Production of Genre • Think about CHAT elements • Tools/materials used in production • Conventions of the particular genre being produced • Medium of production (print, digital, oral, etc.) • The context (setting) that the producer is in affects the production. • Cost • Resources • Knowledge/skill base • Time frame

  11. Producer’s Intended Audience • When producing the genre, the author(s)/producer(s) have a certain audience in mind. • What they know or assume about the audience influences the production • Choice of genre • Information included • Language use • Layout/design

  12. Reception: Intended Audience • Intended Purpose • The genre/text is used in a way that reflects the author(s)/producer(s) intentions. • The genre successfully works to fulfill the author(s)/producer(s) intended purpose. • Unintended Purpose • The genre/text is not received as the author(s)/producer(s) assumed/intended it would be. • The genre does not fulfill its original purpose.

  13. Intended Audience & Unintended Use: Changes in Genre • When a genre is used in an way that goes against the producer’s intentions, changes may occur. • Changes are multifaceted and will affect various aspects of the genre: • Format • Purpose • Audience • Context

  14. Unintended Audience Any individuals or groups of people that are not included in the producer’s intended audience. People who use/receive/interact with the genre even though it is not geared towards them. May be caused by errors in distribution, genre traveling to unexpected contexts, or the intended audience’s use of the genre in a way that the producer did not intend.

  15. Reception: Unintended Audience • Intended Purpose • Producer’s intended use may still occur • May reach an audience that extends farther than originally planned • Genre may function according to the producer’s intention even though it appears in a different context • Unintended Purpose • Genre may be used in a way that the producer is not intended. • The unintended audience may or may not be aware of what the producer’s intentions were or what the genre’s original purpose was

  16. Unintended Audience & Unintended Use: Changes in Genre Similar to intended audience & unintended use However, unintended audience may be unaware of the original/intentional context, purpose, and audience of the genre. Negative reception from an unintended audience may result in negative changes being applied to the genre (by negative changes, I am referring to changes that conflict with the producer’s purpose).

  17. Tracing Trajectory:UCLA Student Rant • http://www.youtube.com/watch?v=U9785ryOlg8&feature=player_embedded • Video Posted March 13, 2011 • Original Message? • Original Genre? • Intended Purpose?

  18. Antecedent Genres:UCLA Student Rant What are some antecedent genres that may inform the production and distribution of this video?

  19. Intended Audience: UCLA Student Rant If the video reached the intended audience: Intended Reception? Intended Use? Unintended Reception? Unintended Use?

  20. Unintended Audience:UCLA Student Rant • Unintended Audience • Local • UCLA Students • UCLA Faculty • UCLA Asian Community • National/Global • News Program Viewers • Viral video viewers

  21. Unintended Audience Reception:UCLA Student Rant http://www.youtube.com/watch?v=6feGp0GQVJ8&feature=player_embedded Posted March 14, 2011 Chancellor Block Context: Attached to a university-wide email and posted on YouTube Why is the genre of his apology important?

  22. Unintended Audience Reception & Use:UCLA Student Rant http://www.youtube.com/watch?v=zulEMWj3sVA&feature=player_embedded Posted March 15, 2011 Jimmy Wong Has over four million views What aspects of the original video are changed/adapted in this response video?

  23. Unintended Audience Reception & Use:UCLA Student Rant

  24. Unintended Audience Reception & Use:UCLA Student Rant UCLA Chinese food delivery service June 20, 2011 What from the original genre has been adapted? What are the effects of this adaptation/re-use?

  25. Effects of Trajectory:UCLA Student Rant “I made a mistake. My mistake, however, has lead to the harassment of my family, the publishing of my personal information, death threats, and being ostracized from an entire community. Accordingly, for personal safety reasons, I have chosen to no longer attend classes at UCLA.” – Alexandra Wallace

  26. Trajectory Tracing Questions

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