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DUST TO DIAMONDS

DUST TO DIAMONDS. Walking the Path to Prosperity With Customers. Today’s Journey. 1. SA and the World 5 mins. 2. The Changing Landscape (Macro & Mind) 30 mins. 3. Food Profiles 10 mins

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DUST TO DIAMONDS

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  1. DUST TO DIAMONDS Walking the Path to Prosperity With Customers

  2. Today’s Journey 1. SA and the World 5 mins 2. The Changing Landscape (Macro & Mind) 30 mins 3. Food Profiles 10 mins Journey with consumers as their diet changes

  3. 6,7 Billion World Population 850M Hungry

  4. World Population 2000 to 2050 6,1 Billion 9,3 Billion 1 2 3 4 5 6 7 8 9 10 94 South Africa 55 Russia 115 India 102 Indonesia 20 Italy 162 Sierra Leone 69 Brazil 143 Zambia 39 Czech. 3 Canada Total Population Grows from TO 2000 2050

  5. World Population 2000 to 2050 Developed 1.2 Billion 1 2 3 4 5 6 7 8 9 10 94 South Africa 55 Russia 115 India 102 Indonesia 20 Italy 162 Sierra Leone 69 Brazil 143 Zambia 39 Czech. 3 Canada Developed world’s population stays at

  6. World Population 2000 to 2050 4.9 billion TO 8.2 billion 1 2 3 4 5 6 7 8 9 10 94 South Africa 55 Russia 115 India 102 Indonesia 20 Italy 162 Sierra Leone 69 Brazil 143 Zambia 39 Czech. 3 Canada THE POPULATION OF THE LESS DEVELOPED REGIONS GROWS FROM 2000 2050

  7. LSM 1 LSM 2 LSM 3 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 4 LSM10 1 2 3 4 5 6 7 8 9 10 81 Sri Lanka 87 China 88 Jordan 89 Tunisia 94 SA 95 El Salvador 96 Samoa 50 Latvia 51 Mexico 52 Panama 55 Russia 56 Malaysia 57 Bulgaria 61 Venezuela 62 Colombia 113 Swaziland 114 Botswana 115 India 117 Zimbabwe 119 Ghana 120 Lesotho 123 Kenya 127 Pakistan 100 Algeria 101 Vietnam 102 Indonesia 104 Bolivia 105 Egypt 106 Nicaragua 108 Guatemala 111 Namibia 17 Germany 18 Ireland 20 Italy 21 Spain 22 Israel 23 Greece 26 Singapore 27 Korea 145 Senegal 146 Angola 151 Malawi 152 Rwanda 157 Mozambique 158 Ethiopia 160 Burundi 162 Sierra Leone 65 Lebanon 66 Thailand 68 Saudi Arabia 69 Brazil 70 Philippines 74 Ukraine 76 Jamaica 80 Paraguay 129 Nepal 132 Bangladesh 133 Yemen 136 Nigeria 139 Mauritania 141 Uganda 143 Zambia 144 Côte d’Ivoir 34 Argentina 35 Slovakia 36 Hungary 3 Poland 39 Chile 43 Kuwait 47 Lithuania 46 Croatia 1 Norway 2 Australia 3 Canada 4 Sweden 6 USA 9 Japan 11 Switzerland 14 UK

  8. Living Standards Measure 1. Hot running water 2. Fridge/freezer 3. Microwave oven 4. Flush toilet in house or on plot 5. VCR in household 6. Vacuum cleaner/floor polisher 7. Have a washing machine 8. Have a computer at home 9. Have an electric stove 10. Have TV set (s) 11. Have a tumble dryer 12. Have a Telkom telephone 13. Hi-fi or music centre 14. Built-in kitchen sink 15. Home security service 16. Have a deep freeze 17. Water in home or on stand 18. Have MNet and/or DStv 19. Have a dishwasher 20. Metropolitan dweller 21. Have a sewing machine 22. DVD player 23. House/cluster/ town house 24. 1/more motor vehicles 25. No domestic worker 26. No cell phone in household27. 1 Cell phone in household 28. None or only one radio 29. Living in a non-urban area

  9. Lifestyle levels Median Monthly Household Income National Average R2,790 LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 SOURCE:AMPS 2007

  10. LSM 7 Total Households By Level 2007 Millions of Houses Total 11,3m 28% 15% 26% 31% LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 LSM 2 LSM 1 LSM 6 LSM 8 LSM 3 LSM 4 LSM 5 LSM 9 LSM10 SOURCE:AMPS 2007 SOURCE:AMPS 2005

  11. The Consumer “Onion”

  12. Total South African Population 1985 - 2025 Millions +0.2% +0.7% +2.3% ACTUAL FORECAST 2008 Based on CARE Figures

  13. HIV Positive Population 1985 - 2025 Millions 11.6% HIV POSITIVE IF YOUR CUSTOMERS & STAFF ARE REPRESENTATIVE OF THE POPULATION 1 OF EVERY 9 OF YOUR STAFF & CUSTOMERS ARE HIV POSITIVE ACTUAL FORECAST 2008 Based on CARE Figures

  14. Annual Deaths 1985 - 2025 Thousands 2011 FORECAST ACTUAL 2008 Based on CARE Figures

  15. Annual Deaths 1985 - 2025 2011 ACTUAL FORECAST 2007

  16. Woman’s Vote

  17. South African Population Gender FEMALE 25.1M 51.6% 23.5M 48.4% MALE Based on CARE Figures

  18. Average Monthly Cell Expenditure Malevs. Female Rands per Month FEMALE MALE SOURCE:AMPS 2005 SOURCE:AMPS 2007

  19. CHANGE BAROMETER 3.2 GENDER EQUALITY 1 2 3 4 FutureFact 2006

  20. CHANGE BAROMETER 1.9 STANDARD OF TAXI DRIVING 1 2 3 4 FutureFact 2006

  21. South African Population Community Size 39% 61% RURAL URBAN Based on CARE Figures

  22. South African Population Age Pyramid 1985 FEMALE MALE 1.9M 60+ 6% 40% CHILDREN 0-14 2,500,000 200,000 1,500,000 1,000,000 500,000 Based on CARE Figures

  23. South African Population Age Pyramid 2008 FEMALE MALE 3.5M 60+ 7% (+86%UP ON ‘85) 31% CHILDREN 0-14 3,000,000 2,500,000 200,000 1,500,000 1,000,000 500,000 Based on CARE Figures

  24. South African Population Age Pyramid 2025 FEMALE MALE 5.4M 60+ 10% (+56%UP ON ‘07) 28% CHILDREN 0-14 3,000,000 2,500,000 200,000 1,500,000 1,000,000 500,000 Based on CARE Figures

  25. HOUSEHOLDS BY INCOME GROUP MILLIONS 30% 24% 21% 13% 10% 2% MONTHLY HH INCOME GROUP SOURCE:AMPS 2007 SOURCE:AMPS 2005

  26. National Median R3,029 Customer Journey’s EVERYONE DREAMS OF THE SUMMIT, VERY FEW MAKE IT MEDIAN RANDS PER MONTH MONTHLY HH INCOME GROUP SOURCE:AMPS 2007 SOURCE:AMPS 2005

  27. National Average 45% LSM 7 Population Variance 1. Plan to get a job next year Percent LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 LSM 2 LSM 1 LSM 6 LSM 8 LSM 3 LSM 4 LSM 5 LSM 9 LSM10 SOURCE:FF 2006

  28. South African Population Employment 12m 10m 9m SOURCE: AMPS 2007

  29. South African Population Employment

  30. National Average 14% Population Variance 3. Not at all well of (compared to other SA households) Percent LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 SOURCE:FF 2006

  31. National Average 69% Population Variance 8. In most ways my life is close to Ideal LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 SOURCE:FF 2006

  32. National Average 52% Population Variance 9. Have dreams, but feel I’ll never achieve them LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 SOURCE:FF 2006

  33. National Average 62% Population Variance 10. Complete Confidence in South Africa LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 SOURCE:FF 2006

  34. National Average 79% Black Population Commonality 7. Complete Confidence in South Africa LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 SOURCE:FF 2006

  35. Population Commonality* 1. Men and Women who do the same job should earn the same salary National Average 85% LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 *over 55% incidence, (variance below 15 x % agree) SOURCE:FF 2006

  36. Population Commonality* 2. Black and White need each other to survive and prosper National Average 84% LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 *over 55% incidence, (variance below 15 x % agree) SOURCE:FF 2006

  37. Population Commonality* 3. With the same education an opportunities black people are just as competent as whites National Average 83% LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 *over 55% incidence, (variance below 15 x % agree) SOURCE:FF 2006

  38. National Average 75% Population Commonality* 6. Prefer a company that focuses on customers rather than product innovation LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 *over 55% incidence, (variance below 15 x % agree) SOURCE:FF 2006

  39. National Average 72% Population Commonality* 7. Afraid and alert all the time in case I become a victim of crime LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 *over 55% incidence, (variance below 15 x % agree) SOURCE:FF 2006

  40. Chances of it happening to You this year 1 in 7 1 in 6 1 in 6 1 in 5 1 in 5 1 in 4 Victim of Crime Past 12 months Percentage National Average 17% MONTHLY HOUSEHOLD INCOME SOURCE:AMPS 2005 SOURCE:AMPS 2007

  41. The Macro Environment BAD NEWS - AIDS - CRIME - UNEMPLOYMENT GOOD NEWS - BETTER LIFE FOR ALL

  42. A Better Life For All

  43. 13 Year Trends Durables in household 1994 vs. 2007 Percentage Microwave Electric Stove Fridge TV Set SOURCE:AMPS

  44. LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM10 NUMBER OF HOUSEHOLDSLSM’S 2004 VS. 2007 Thousands Source : AMPS 2004 and 2005

  45. LSM 7 Total Households By Level 2006 vs. 2007 Millions Total 11m 28% 29% 14% 29% 26% 31% 15% LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 LSM 2 LSM 1 LSM 6 LSM 8 LSM 3 LSM 4 LSM 5 LSM 9 LSM10 SOURCE:AMPS 2005

  46. LSM 7 Total TV Households By Level 2007 Millions Total 8.8M 31% 11% 39% 19% LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 LSM 2 LSM 1 LSM 6 LSM 8 LSM 3 LSM 4 LSM 5 LSM 9 LSM10 SOURCE:AMPS 2007

  47. Increasing Living Standards Forecast

  48. People vs. Income Percentage MONTHLY HOUSEHOLD INCOME SOURCE:AMPS 2005 SOURCE:CONSUMER SCOPEbased on AMPS 2007

  49. 12% of people have 47% of the money 54% of people have 13% of the money People vs. Income Percentage MONTHLY HOUSEHOLD INCOME SOURCE:AMPS 2005 SOURCE:CONSUMER SCOPEbased on AMPS 2007

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