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kompania “nikora”

kompania “nikora”. SWOT analizi. Sinaarsi:. samuSao dRis ganrigi kompaniis Zlieri mxareebi kompaniis susti mxareebi SesaZleblobebi saSiSroebani jgufebis prezentaciebi kompaniis misiisa da xedvis formulireba. samuSao dRis ganrigi:. Sesavali

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kompania “nikora”

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  1. kompania “nikora” SWOT analizi

  2. Sinaarsi: • samuSao dRis ganrigi • kompaniis Zlieri mxareebi • kompaniis susti mxareebi • SesaZleblobebi • saSiSroebani • jgufebis prezentaciebi • kompaniis misiisa da xedvis formulireba

  3. samuSao dRis ganrigi: • Sesavali (marketingis ganyofilebis struqturisa da jgufis wevrTa funqciebis gacnoba; ganviTarebis perspeqtivebi) • SWOT – I nawili (terminis definicia; SWOT-is mniSvneloba; kompaniis Zlieri da susti mxareebis, SesaZleblobebisa da saSiSroebebis CamonaTvalis Sedgena) • SWOT – II nawili (jgufuri samuSaoebi – kompaniis prioritetuli problemebi da maTi gadaWris gzebi) • jgufebis prezentaciebi • Semajamebeli nawili • kompaniis mis\\iisa da xedvis formulireba * SWOT = Strengths (Zlieri mxareebi), Weaknesses (susti mxareebi), Opportunities (SesaZleblobebi), Threats (saSiSroebebi)

  4. Zlieri mxareebi • qarTuli kompania • warmoebis mdidari gamocdileba • sakuTari safirmo qseli • produqciis mdidari arCevani (diversifikacia) • sakuTari savaWro qseli • cnobadi safirmo saxeli “nikora” • xarisxze orientirebuli warmoeba • teqnologiuri inovaciebi • sakuTari sadistribucio sistema • vertikaluri integracia • loialuri momxmarebeli • dasaqmebulTa maRali ricxvi • msxvili gadamxdeli • finansuri reputacia • korporatiuli patriotizmi

  5. susti mxareebi (a) • arsebuli savaWro niSnebis aracnobadoba • produqciis arastabiluri xarisxi • higienuri da sanitaruli normebis darRveva • warmoebis arastabiluri standartebi • sawarmoo disciplina • teqnologTa deficiti • warmoebis procesze susti kontroli • interdepartamentuli komunikaciebis uqonloba • makontrolebeli laboratoriis uqonloba • uflebaTa araswori delegireba • kadrebis dabali kvalifikacia (savaWro qseli, muSaxeli, distribucia); • araadeqvaturi sakadro politika • menejmentis struqtura

  6. susti mxareebi (b) • treningebis uqonloba • samuSao disciplina • safirmo stilis uqonloba • marketinguli strategiis uqonloba • finansuri aRricxvianobis da kontrolis uqonloba • sainformacio da sareklamo politikis uqonloba • sawarmoo farTebis uqonloba • aRricxvianobis dabali xarisxi • dasawyobebisa da distribuciis infrastruqturis dabali xarisxi • iuridiuli struqturis dabali xarisxi • momsaxurebis xarisxi • SefuTvis formebi • Sida sainformacio uzrunvelyofis ararseboba • menejmentis strategiuli azrovnebis uqonloba

  7. SesaZleblobebi • savaWro qselis geografiuli arealis gafarToeba • sawarmoo sivrcis zrda • savaWro niSnebis pozicionireba • kadrebis ganviTarebaze zrunva • brendebis Sesaferisi bazisi • horizontaluri integracia • foTis sawarmo (filiali) • kvalificiuri kadrebis sakuTari ZalebiT Seqmna • sakuTari meurneobis gaxsna • distribuciisTvis teq. momsaxurebis Seqmna • internet-servisi • adgilze momsaxurebis servisi, swrafi kvebis servisi • biznesis importisa da eqsportis SesaZlebloba • holdingur stilze gadasvla • IPD • momxmareblis loialuri damokidebulebis SenarCuneba • horizontaluri diversifikacia • koncentruli diversifikacia • savaWro farTebis zrda

  8. safrTxeebi • arastabiluri da politikur-ekonomikuri garemo • nedleulis momwodeblebis monopolia • Zlieri konkurentis gamoCena • maRali diversifikaciis produqciis pirobebSi kontrolis dakargva • biznesis zedmetad diversifikacia • sainformacio diversia • savaWro niSnebis separacia • kontrolis dakargva

  9. jgufebis prezentaciebi

  10. jgufi I (a) gigi TuTberiZe, lili bibilaSvili, merab mamulaSvili, nika gagniZe strategia kadrebi marketingi IT finansebi menejeruli organizaciis struqtura kvlevebi da analizi reagireba Zvelis gaumjobeseba axlis Seqmna

  11. jgufi I (b) gigi TuTberiZe, lili bibilaSvili, merab mamulaSvili, nika gagniZe safrTxeebi SesaZleblobebi swrafi zrdis gamo kontrolis dakargva Zlieri konkurentis Semosvla savaWro niSnebis zrda internet vaWroba

  12. jgufi II (a) nino sarjvelaZe, lika suxiaSvili, irakli nikolaiSvili, Tamaz Tofuria • produqti • nedleulidan momxmareblamde • nedleuli • gafarTovdes momaragebis ganyofileba • (yvela brends yavdes Tavisi mommaragebeli an daiyos Tematurad: xorci, sakmazebi, Tevzi, rZe da a . S.) • warmoeba • gaizardos sawarmoo farTi • SeviZinoT danadgarebi • (es gamoiwvevs warmadobis/asortimentis gazrdas) • produqtebs gaukeTdes Sesabamisi SefuTvebi (danadgarebi; dizaini) • Sesruldes xarisxis kontroli • (unda Seiqmnas jgufi, romelic gaakontrolebs produqciis xarisxs. masSi unda iyos menejeri, laboratoria da degustatorebi) • Seiqmnas ganyofileba, romelic mTlianad gaakontrolebs danagdgarebis gamarTulobas da maT teqnikur uzrunvelyofas

  13. jgufi II (b) nino sarjvelaZe, lika suxiaSvili, irakli nikolaiSvili, Tamaz Tofuria • sawyobi • miReba-Cabarebis procesis standartizacia (dokumentalurad gaformebuli) • aRricxva • distribucia • savaWro ganyofileba pasuxismgebeli unda iyos mxolod distribuciaze da unda akontrolebdes: • avto parks (manqanebis teqnikuri gamarTuloba, maTi vizualuri mxare – sisufTave, dizaini) • sadistribucio manqanebis marSrutebs • (sadistribucio areali daiyos ubnebad/seqtorebad). yvela brends unda yavdes sakuTari manqanebi, maTze gaTvlili raodenobiTa da marSrutebiT • distributorebis muSaobas (treiningi, muSaobis xarisxi) • maRaziebi: • gare qselis maRaziebTan molaparakebebi da monitoringi (produqciis ganTavseba- ganlagebisa da Senaxvis moTxovnebis Sesaxeb). aq saWiro iqneba supervaizerebis daniSvna • safirmo maRaziebSi momsaxurebis xarisxis amaRleba (treiningebi, monitoringi); maRaziis da personalis vizualuri mxare; farTis gazrda (sadac aucilebelia); macivrebisa da danadgarebis gamarTuli muSaobis uzrunvelyofa (unda Seiqmnas calke jgufi, romelic gaakontrolebs am process).

  14. jgufi III (a) zaqaria zalikaSvili, paata nikolaiSvili, guram cercvaZe, kaxa bujiaSvili, vaxo nareSelaSvili A marketinguli strategiis SemuSaveba safirmo stilis SemuSaveba sainformacio politikis SemuSaveba marketingi PR finansebi iuristebi strategia brend buqi brend koncepcia treiningebi maniSneblebi sajarimo da waxalisebis sanqciebi warmoebis disciplina higienis normebi warmoebis standartebi warmoebis xelmZRvaneli cvlis ufrosi sakadro politika samuSaos aRwerebi gunduri muSaobis xelSewyoba • menejmentis saerTo struqtura kadrebi generaluri direqtori warmoebis xelmZRvanelebi sainformacio Teqnologiebi; kadrebi Sida komunikaciis sistema saerTo abonentTa qseli davalebaTa formebi

  15. jgufi III (b) zaqaria zalikaSvili, paata nikolaiSvili, guram cercvaZe, kaxa bujiaSvili, vaxo nareSelaSvili B avtoparkis mowesrgeba avtoteqmomsaxureba (Sida) distribucia distribuciis ganyofileba gen. direqtori SefuTvis stili sainformacio Teqnologiebi; kadrebi saerTo abonentTa qseli davalebaTa formebi savaWro da merCendaizingis atributikis Seqmna merCendaizingis sistemis line-up gayidvebis ganyofileba marketingi

  16. sofo tyebuCava, irakli lomaia, gena buda, marina nikoleiSvili, daTo ivaniSvili jgufi IV (a) • arasakmarisi sawarmoo simZlavreebi • farTis uqonloba • danadgarebis uqonloba • (farTis SeZena) • xarisxis kontroli • saboloo produqtis Semowmeba • xarisxis marTva • laboratoriis arqona • (Seiqmnas damoukidebeli makontrolebeli standartebi – ISO an sxva) • teqnikuri mosaxurebis dabali done • specialistebis deficiti • danadgarebis makompleqtebeli nawilebis momaragebis problema • (momaragebis gaumjobeseba; kadrebis ayvana an arsebulis gaumjobeseba) • daukonkretebeli ufleba-movaleobani • samuSaos aRwerilobis arqona • organizaciuli struqtris arqona • aranormirebuli samuSao grafiki da valdebulebebi • (sakadro politikis SemuSaveba da sakadro menejmenti)

  17. sofo tyebuCava, irakli lomaia, gena buda, marina nikoleiSvili, daTo ivaniSvili jgufi IV (b) kvalificiuri teqnologebis deficiti bazarze ar aris kadrebi (CveniT vaswavloT kadrebs) ar xdeba maRaziebis drouli momarageba damzadeba ar xdeba droulad sasawyobo procedurebis xangrZlivoba manqanebis araracionaluri gamoyeneba moZvelebuli da ara adekvaturi avtoparki (umacivro manqanebi) (Ramis distribuciaze gadasvla) gamyidvelebisa da momsaxure personalis deficiti bevri macivar-danadgaria SekeTeba xdeba uxarisxod da dagvianebiT ar gvyavs sarezervo kadrebi (unda Catardes treiningebi da Seiqmnas sarezervo kadrebi) finansuri aRricxva da kontroli testirebis faza dawyebulia nedleulis mowodebis xarisxi momwodebelTa nakleboba (Sesyidvebis sakuTari ZalebiT ganxorcieleba an partniorebis monaxva)

  18. jgufi V mako jaoSvili, zura iaSvili, malxaz xarSilaZe, irma baramiZe • sawarmoo farTi • moTxovna gaizarda, rasac ver eweva warmoeba farTis simciris gamo. • arsebobs saWiro danadgarebi, resursebi da Tanxa, gadasawyvetia farTis SeZenis an qiraobis sakiTxi • 2. nedleulis evropel momwodeblebTan kontaqtebis damyareba/gafarToeba • sagemovno Tvisebebis Secvlis gamo saWiro iqneba momxmareblisaTvis informaciis miwodeba (semplingebi, promo-aqciebi). am momwodeblebTan urTierToba moawesrigebs aRricxvianobas. produqciis xarisxic ufro stabiluri gaxdeba • 3. sakadro politika • testireba aucilebelia; mosagvarebelia motivirebis sistema da samuSaos Sesabamisi anazRaurebis daweseba; samuSaos daxasiaTebis sistemis SemoReba • 4. sadistribucio sistema • distributorebis muSaobis gaumjobeseba; avtomanqanebis teqnikuri gamarTvis uzrunvelyofa • 5. finansuri aRricxvianobisa da gayidvebis analizis danergva • 6. sanitarul-higienuri normebis gaumjobeseba • 7. sareklamo-sainformacio politikis SemuSaveba

  19. kompaniis misia da xedva

  20. kompaniis misia maRali xarisxis kvebis produqtebis warmoeba inovaciuri gziT

  21. kompaniis xedva movipovoT da SevinarCunoT momxmareblis ndoba ekologiurad sufTa nedleulis gamoyenebiT, warmoebis da momsaxurebis maRali xarisxiT, momxmarebelTa survilebis gaTvaliswinebiT

  22. gisurvebT warmatebebs! 2006 wlis 8 seqtemberi Tbilisi

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