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Fashion Trade Events

Fashion Trade Events. Showcase your brand & latest collection M arketing tool for your brand & product You can reach new customers and broaden your business base Focus specific buyers Access new markets

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Fashion Trade Events

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  1. Fashion Trade Events • Showcase your brand & latest collection • Marketing tool for your brand & product • You can reach new customers and broaden your business base • Focus specific buyers • Access new markets • Trade events = one of the most important selling tools in the marketing of a product

  2. OBJECTIVES • To introduce your brand • To sell product/collection • To generate sales • To market research your competitor’s product • To source products that can be useful to your business • To network • To enter a market • To market research whether your brand will find a seat in the market place • To ensure some form of media coverage and exposure by the correct audience for you industry

  3. What Buyers are looking for

  4. Reflecting your brand image

  5. Reflecting your brand image

  6. Reflecting your brand image

  7. Reflecting your brand image

  8. Reflecting your brand image

  9. Reflecting your brand image

  10. Reflecting your brand image

  11. Reflecting your brand image

  12. Reflecting your brand image

  13. Smart & Creative presentations

  14. Smart & Creative presentations

  15. PresentMedia coverage, Lookbook, flyers

  16. Get prepared Prepare your checklists

  17. TRADE FAIR DO’S 1/2 • Set goals and objectives • Present well in a style that reflects your product • Give all visitors (buyers or not) to your booth your business spiel, business card, flyers, etc. • Take business cards from all visitors to your booth • Follow-up all interested parties • On the 1’st day of the fair look through the exhibition looking at your competitors and note useful suppliers to your business

  18. TRADE FAIR DO’S 2/2 • Send invitations to Buyers and business contacts to your booth • Product press releases in English (and in the local language) • Be aware of the cultural differences • Photograph your exhibition and the exhibition in general for your folio • Use live models where appropriate to showcase your product

  19. TRADE FAIR DON’TS 1/2 • Expect miracles • Be complacent. Be on task at all times • Rely on others to pull in the crowds • Just waltz in • Take information at face value • “Look lonely” or negative in your booth and give the wrong impression • Have a messy booth • Be only nice to buyers

  20. TRADE FAIR DON’TS 2/2 • Crowd the booth with product • Allow people to just browse • Allow booth to be too unruly • Sit on chairs unless doing business of it can be avoided • Leave the booth unattended • Feel defeated because of other designers’ feedback • Arrive late and leave early.

  21. CHECKLIST to do at the Fair 1/2 • Touch base with invited delegates and press. Arrange lunches or the like where appropriate. Usually in the exhibition area would be most appropriate • Photograph your exhibition space • Photograph the entire exhibition for future reference for sponsorship etc. • Whilst looking at the exhibition area identify positions that are heavy traffic areas for future references

  22. CHECKLIST to do at the Fair 2/2 • If you are convinced that you will exhibit in the following season speak to the organizers in regards to booking a heavy traffic area • Speak to other exhibitors around you especially exhibitors who have shown on several occasions to receive feedback MAKE CONTACTS, PROMOTE, SELL YOUR PRODUCT, ABSORB AS MUCH AS YOU CAN AND ENJOY THE EXPERIENCE!!!

  23. CHECKLIST after the Fair 1/2 • Send thankyou notes to your invited delegated and event organizers • Send press releases and photos to all local press as to your achievements • Send press releases and photos to press in the country of the trade fair • Any VIP clients you can identify as being of bearing to your business send a thankyou gift which reflects your product or style • Evaluate your business plan and objectives set out prior to your involvement in the trade fair •  Make a calculated decision as to whether you will be exhibiting at the trade fair in the following season

  24. CHECKLIST after the Fair 2/2 • Attend gatherings arranged with other exhibitors to share experiences. If no gathering is organized plan a small gathering yourself • Take a couple of days off on your return to recover and get back on track • Share your stories, photos and experiences with colleagues and staff to keep everyone in the loop • Keep positive even if you feel that no major breakthroughs have occurred as sometimes these things tale time and tale more than one attempt

  25. Get prepared Prepare your checklists

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