Moderne markedsföring - e-handel og sosiale medier

1. Moderne markedsföring- e-handel og sosiale medier

2. Intro • Marketing • E-handel • Sosiale medier • Q&A

3. Soccer club

4. BI Norwegian School of Management • HSG • HA/OHH • HHL • INSEAD • NVH • BI • Drammen • (+2xHH)

5. Day and night !!!

6. EHQ,CH

7. Yours ? • youtube.com • wikipedia.org • plaxo.com/etc. • facebook.com • twitter.com My favorites • google.com • amazon.com • ebay.com (finn.no) • skype.com twitter!!! flickr.com – Chatroulette.com

8. Customer focus- CRM

9. Where we are going to live the rest of our lives

10. Wirtschaftswoche • Megatrend Internet • Megatrend nanotechnology • Megatrend biotechnology • Megatrend climate change • Megatrend Asia • Megatrend English • Megatrend demography • Megatrend urbanization • Megatrend women • Megatrend job world 7 Billion More than 3.5 in Cities!

11. World Population Growth, 1750–2150United Nations, World Population Prospects, The 1998 Revision; and estimates by the Population Reference Bureau. Source: United Nations World population in the future 2010: 7 bill. +

12. World Population Distribution by Region, 1800–2050Population Division, Briefing Packet, 1998 Revision of World Population Prospects. Source: United Nations. Will Europe become a „Museum“? World population per region

13. 2 out of 7 Billion

14. In general Generic departments of the company CEO AREA MARKETING FINANCE HUMAN RESOURCES LOGISTICS INFORMATION PRODUCTION

15. 2010 Marketing trends E- all over • Turbo marketing (e-speed) • Global marketing and networking (e-world) • Total quality management and marketing (TQM) • Relationship marketing (CRM) (eCRM) • Multimedia marketing/electronic marketing(e-m/e-c/s-c) • Branding (e-branding) / Bio/Eco and Viral Marketing

16. Marketing “Marketing is market-oriented leadership. That means that marketing contains, analyzes of all market needs, definition of the market, decision about the core business activities, product development, price and conditions, sales and advertising and distribution” Odd Gisholt

17. P. Kotler with O. Gisholt www

18. Source: P. Kotler Determinants of Customer Added Value Product value Service value Total customer value Personnel value Imagevalue Customer delivered value Monetary price ! Time cost Total customer cost Energy cost Psychic cost

19. Marketing is a boardroom-matter Marketing is a matter for the CEO Führungshaltung Unternehmerische Denkart Source: O. Gisholt ”Marketing is Marketoriented Leadership” !

20. Source: H. Weinhold / O. Gisholt Strategic marketing (Long term / corporate level) stollgiroflex Image / positioning Market share / Customer loyalty Customer needs Markets / segments Product categories • Data warehousing / data mining

21. Source: I. Ansoff / O. Gisholt QUANTITY DIVERSIFICATION MARKET-DEVELOPMENT PRODUCT-DEVELOPMENT MARKET-PENETRATION TIME

22. Source: P. Kotler / O. Gisholt Tactical marketing (short-term) Product development (branding) (b) Price (conditions) (c) Promotion (p) (sales and advertising) Place (distribution) (d) Marketing-Mix

23. Source: P. Kotler Marketing mix Quality Features Options Style Brand name Sizes Services Warranties Returns Channels Coverage Locations Inventory Transport Place Product Target market Price Promotion List price Discounts Allowances Payment period Credit terms Advertising Personal selling

25. e- is in again

26. Source: Gartner Group Hype-Curve of e-commerce Forventningsnivå for IKT-produkter

27. In an e-world Hot 2010: Wi – FiWireless Fidelity RFIDRadio Frequency Identification Biometrics  Wimax  SkypeWorld Interoperability for Microwave Access iPad!

29. The e-home of the future Service needed

30. Metro is doing a great job on RFID

31. What about personal discretion ?

32. Multimedia „Combination of text, image/video, sound and animation in an interactive play.“ Odd Gisholt

33. MM – Multimedia Internet 3D! Telecommunication MM Data processing Home entertainment products TV, Photo, Music e-readers

34. New markets

35. One-to-one communication - worldwide

36. www.zeit.de

37. Source: Gisholt e-words • e-commerce BtB business to business BtC business to consumer BtP business to public • e-tailer • net-izen/”citizen” • auctions /ebay etc. • search engines • e-agent • portal • e-hub • wap • m/s-commerce etc. • e-outs • e-business

38. Asia is in front

39. E-speed Multimedia devices

40. What to do with the obsoletes ?

41. "Künstliche Wirklichkeit" Virtual Reality (VR)

42. You can do a lot in VR

43. Dagens- og fremtidens konferanse-system!

44. Dr. Robbie Google ?

45. DM Source: O. Gisholt Digital Market Management (DMM) CM: Customer Market OE: Own Enterprice SM: Supplier Market CRM: Customer Relationship Management SCM CRM Value ++ OE CM SM Transaction costs SCM Supply Chain Management EAN: European Article Numbering EDI: Electronic Data Interchange ECR: Efficient Consumer Response DW: Data Warehousing DM: Data Mining EAN/EDI ECR DW

46. Source: O. Gisholt E-hubs (e-h) and E-Agents (e-a) Supplier e-h e-a e-a Manufacturer Distributor e-a Wholesaler Reseller Customer

47. Search help e-agent

48. Flirt with the consumer Internet -en fantastisk informasjons- kanal, -men til tider en umulig salgs- kanal !

49. Branding on the web + Mentos Snickers Etc.

50. My favourite cnet.com