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Media scene

Media scene. 2014. Presentation Agenda. Target: Total population . Data Source : PARC’s Target Group Index (TGI) http://globaltgi.com/. Introduction Target Group Index (TGI).

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Media scene

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  1. Media scene 2014

  2. Presentation Agenda • Target: • Total population Data Source: PARC’s Target Group Index (TGI) http://globaltgi.com/

  3. Introduction Target Group Index (TGI) • Global Target Group Index – TGI is being managed by Kantar Media in over 60 countries worldwide with 700,000 interviews a year representing the behavior, motivation, and attitudes of over a billion consumers across the globe. • PARC handles this syndicated annual study in the Arab Region which covers over 400 productcategories & more than 5000 brands. • TGI enables its user to know all about the consumption behavior in terms of; • The market size of different product category • The market share of each brand and its ranking • The frequency of usage for each category/brand (heavy, light, medium) • Consumption of related products (complements & substitutes) • The demographics (gender, age, monthly income,…etc) • Lifestyles & attitudes of the consumers • The media consumption habits of different users (TV, Radio, Print Media, Outdoors, Internet) • The main factors that direct their purchasing behavior (special offers, advertisements…etc) • Research Sample Size & Methodology; • Covers the Urban,Semi-urban & Rural areas • Only one adult respondent (15 yrs+) per household • Recruitment: Face-to-Face, at home interviews • Multi-stage random probability sampling

  4. MEDIA SCENE

  5. Overall media consumption Base: Total population .

  6. Attitudes towards media

  7. Media habits Base: Total population .

  8. Printed media Base: Total population .

  9. Televsion Base: Total population .

  10. Radio Base: Total population .

  11. Mobile phones Base: Total population .

  12. Internet Base: Total population .

  13. Media consumption

  14. Outdoors seen in the past week Base: Total population .

  15. Visited cinema in the past 12 months Freq. of visiting cinema Base: Total population.

  16. Internet consumption Freq. of using internet Base: Total population.

  17. Internet consumption… Kind of connection Base: Total population.

  18. Websites visited devoted to Else where Base: Total population .

  19. Printed media Reading daily newspapers – online Base: Total population.

  20. Printed media…. Reading weekly publication – online Base: Total population.

  21. Printed media…. Reading monthly publication – online Base: Total population.

  22. Printed media… Base: Total population .

  23. Printed media… Base: Total population .

  24. Radio stations Freq. of listening to radio Base: Total population.

  25. Radio stations Duration of listening to radio - weekdays Duration of listen to the radio – weekends Base: Total population.

  26. Radio stations Base: Total population .

  27. Television Freq. of watching TV Base: Total population.

  28. Television No. of hours of watching TV (Fri) No. of hours of watching TV (Sat.) Base: Total population.

  29. Television Freq. timings of watching TV- (5-6 days ) Freq. timings of watching TV (3-4 days) Freq. timings of watching TV (1-2 days )

  30. Television Base: Total population .

  31. Findings from Monthly TV/ Radio tracking

  32. TV channels average rating for the last 3 months Base: Total population .

  33. Top 20 TV programs average ratings the last 3 months Base: Total population .

  34. Radio stations average rating for the last 3 months Base: Total population .

  35. Top 20 radio programs average ratings the last 3 months Base: Total population .

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