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Donu2019t leave money on the table. Look into a paywall service as an additional revenue stream for your online content. Shop around for the paywall vendor that suits the needs of your company and your users and give it a try.
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Have you worked long hours to create entertaining and useful content for your site? There is a lot of information online that is accessible to everyone for free. But, as a user, what content do you feel is most valuable? If you’re like me, you will consider paying to access information behind a paywall service for news, entertainment, research, and any number of other reasons. Each of us has a brand name content provider who we are all willing to support by paying a digital content subscription fee because we feel that their content is worth the money. Your content should be on that list. You can put all or a portion of your content behind a paywall and turn your site into a source of revenue. Get paid for the value you add – whether you are entertaining users, providing research, or anything else. Users see value in your online digital content.
In addition to the benefit of an additional revenue source, putting your highest quality content behind a paywall will add to the perception that it is valuable. Whether we like it or not, users will have a perception that your content is more valuable if they need to have a digital content subscription to access it. To many online users, free content is worth what we pay for it. Many users, also, prefer subscription services because they have a perception that the paid content will have fewer advertisements. While this is not necessarily true, the perception itself is real. Adding a paywall can be easy, if you select the right paywall vendor. Like anything else, the magic is in the details. That is why selecting the right paywall vendor is important - the right paywall vendor will be a valued partner and the wrong payroll vendor will annoy your users. You will need to shop around.
There are a number of paywall solutions to choose from. There are options that are flexible, easy to use, and customizable. Your time is valuable. The right paywall solution will provide a plugin solution that lets you easily integrate the paywall service into your existing site. You will also want a dashboard that allows you and your user to monitor the paywall service.
It is vital that your paywall solution is convenient for your users. Your user should be able to pay their digital content subscription fees easily, using payment methods that they already use and are set up for. The paywall solution needs to be intuitive, flexible, and available in multiple languages. You will also need a paywall service that is compatible for both iOS and Android mobile users. Ultimately, your content is your product. Add perceived value to your product and monetize it in one step. Find the best paywall or metered paywall solution for you and use it.
