The hidden power of media backdrops on consumers’ subconscious

2. Why every time Cristiano Ronaldo gives a press conference, we usually see a lot of logos in the background? Many famous companies of goods and services pay millions of dollars a year so that the most famous figures of the world directly promote their products or at least appear near their logos. Actually, when we see celebrities posing or giving statements with a huge media backdrop behind them, it’s all a marketing campaign that tries to convince us to acquire certain good or service. Human beings have the curious tendency to follow a leader. To admire that person who stands from the crowd for their incredible intelligence, physical condition, appearance or wealth. Many yearn to be equal to their favorite celebrities, so they try to copy their behavior patterns, dressing like them, using their same hairstyles and even eating the same food they eat. Taking advantage of the power that many celebrities have over the crowd, they use their popularity to convince others to acquire certain good or service.

3. Returning to the case from the beginning; every time Cristiano Ronaldo appears near a media backdrop, he receives part of the money invested on the advertising campaign of products promoted there. In addition, he convinces each one of us to buy those products and generates in us a sense of confidence. Perhaps many fans say to themselves: If Cristiano uses it, I should use it too. In fact, when we see a picture of a celebrity posing near a media wall backdrop, it’s indirectly promoted a certain well or service. If that picture goes viral, it will surely travel the world and logos in the image will remain in the subconscious of millions of people. That way, the next time a person sees a certain product associated with those logos, will be curious to buy it and check its quality.

4. A media wall backdrop has a powerful effect on consumer’s subconscious. It’s enough to see a logo for a few seconds so that it becomes an easily recognizable memory. Interestingly, most human beings don’t dare to try things that they don’t know or don’t deserve their trust. Would you dare to buy an unknown product with a bad reputation? Probably not. However, if a celebrity invites you to wear a certain brand of shoes, would you dare to buy them? Probably yes. In fact, every time a famous sports figure uses for the first time an exclusive pair of shoes of limited edition, then millions of people in the world do whatever it takes to get an equal pair.

5. If you’re planning your brand’s next marketing campaign and you want more people to know your product, you should organize social events where media backdrop are an essential part of decoration. To cause a bigger impact, it would be a good idea to invite recognized figures from sports and show biz to your events, so that they indirectly promote your products. Who said you have to sign a multi-million dollar contract with some celebrity to guarantee the success of your next campaign? By hiring services from a company expert in media wall backdrop or portable media backdrop you’ll get the best results.

6. www.popup-media.com.au