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Hartford wheelers

Nick Pagan Brendan Graham Ryan Maloney Jean-Claude Sullivan. Hartford wheelers. Table of Contents. Firm Overview Marketing Analysis – Price Marketing Analysis – Place Marketing Analysis – Promotion Conclusion Questions and Answers . Firm Overview. Sales: $8,613,601 (+12%)

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Hartford wheelers

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  1. Nick Pagan Brendan Graham Ryan Maloney Jean-Claude Sullivan Hartford wheelers

  2. Table of Contents • Firm Overview • Marketing Analysis – Price • Marketing Analysis – Place • Marketing Analysis – Promotion • Conclusion • Questions and Answers

  3. Firm Overview • Sales: $8,613,601 (+12%) • Units Sold: 22,540 (+18%) • Total Costs: $7,018,036 (+12.8%) • Net Profit: $1,116,895 (-23%) • SHV: $11.71 (-0.4%) • Earnings per share: $1.12 (-23%)

  4. Marketing Analysis - Price Mountain Bikes: • 2011 to 2012: Increased Price • 2012 to 2013: Lowered Price to increase sales • Price: Medium Sensitivity

  5. Marketing Analysis - Place • Supplied the majority of our bikes to sports stores – 600 bikes • Large margins in discount stores to encourage sales of our product

  6. Marketing Analysis - Promotion • Most money spent on PR in industry - $ 600 000 • Second most money spent on total advertising in industry - $ 1,130,000 • Greatest influence on magazines

  7. Conclusion • What we learned in 2013 • Put less bikes in discount stores, more in specialty stores • Maintain current expenditure in advertising • Price was slightly too expensive

  8. Thanks for listening! QUESTIONS & ANSWERS

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