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KF Meeting with Pacific Sense

KF Meeting with Pacific Sense. May 2012. H2 OPPORTUNITY. Taiwan Metro Rapid Transit Sales Forecast: $1M (Historical Sales >$10M) Product: FM-200/ Novec 1230 Status Tcyo is the major competition Need special price to win. H2 OPPORTUNITY. Taiwan Power Sales Forecast: $1.2M

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KF Meeting with Pacific Sense

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  1. KF Meeting with Pacific Sense May 2012

  2. H2 OPPORTUNITY Taiwan Metro Rapid Transit Sales Forecast: $1M (Historical Sales >$10M) Product: FM-200/ Novec 1230 Status Tcyo is the major competition Need special price to win

  3. H2 OPPORTUNITY Taiwan Power Sales Forecast: $1.2M Product: -CO2 -ADS FM-200 (new specified) Action Plans: -ADS FM-200 is specified for 4 projects. -Continue ADS sales promotion work with Sensor -Maintain CO2 sales level to TPC Pipelines: -Cheng Lin Distribution Sub-station -Kaohsiung Extra High Voltage Sub-station -Xinmin Distribution Sub-station -Chonglun Distribution Sub-station -Daian Extra High Voltage Sub-station -Songwu Distribution Sub-station

  4. H2 OPPORTUNITY Taiwan Industrial & Petrochemical Sales Forecast: $1M Product: CO2/Detection/Foam equipment Pipelines: -Chimei Fab 8 -Hannstar -China Petroleum&Chemical, Kaoshiung Plant Relocation -100,000 gallon 3M Foam Replacement contract

  5. H2 OPPORTUNITY Taiwan Telecom Sales Forecast: $0.7M Product: FM-200/Detection Key Customers: -Chung Hwa Telecom -Taiwan Mobile -Far EasTone -Acer Highlight: -New Acer e-DC Building -Chung Hwa Telecom, Banqiao HQ

  6. H2 OPPORTUNITY Macau Taipa Ferry Forecast Sales: $0.4M Product: Foam/FM-200/Detecion Expect Order Date: P7 Hong Kong Wan Chai Residential Development Forecast Sales: $0.2M Product: Wet-Chemical/ FM-200 Expect Order Date: P9

  7. Key Issues Macau Initiative. Try to increase market share for Macau Novec1230 promotion continue Ashland visit – training, factory visit Focus on HKG MRT project Data Center market is still blooming – US$5M for Year 2103 XXXXXXXXXX

  8. How To Go Into Macau Market Strong Relationship with Main M&E Contractor s (Big 3 in Macau) Li Lieun SuenTak WahTat Tender Specification • Provide products specification to M&E Consultants and Owners • Launch Novec1230 into market • Target Big Project – Macau Light Rail/Macau University • Government project – develop long term relationship with on list government tender fire contractor Filling Plant Set-up Marketing • Participate in Fire Show • Conduct Seminars • Provide Training to Key Customers • Invest for advertisement • Sponsor Fire Service social event – annual dinner/Golf competition • Medium plan may be 2013/2014 • UL listed extension required • To enable faster turn around • Allow for stocking of cylinders

  9. MARKETING PROMOTION EVENT • To promote Kidde brand image • Displaying company portfolio and detailed product information with photos

  10. MARKETING PROMOTION EVENT • Face to both international (English version) & china (Chinese version) market. • Search by either company or product names

  11. Key Issues No duplication of T&T existing markets. Different customers. Immediate stocking order to KFP U.K. Aegis Controls has existing Marketing and Design team experience in Gas Suppression. Prefer to work direct with factory or Kidde China.

  12. YEAR TO DATE KEY WINS TMRT FM-200 Replacement TMRT Line & Airport Line HTC FM-200 – US$ 500k FM-200/CO2 – US$ 150k FM-200 – US$ 590k Chunghwa Telecom Far East Telecom Nangang Exhibition Centre ADS FM-200 – US$ 250k FM-200 – US$ 200k FM-200 – US$ 260k

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