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BOOMERS. GEEZERS. MONEY. ALL. NOW.

BOOMERS. GEEZERS. MONEY. ALL. NOW. 20 $14,000,000,000,000- $25,000,000,000,000. 7/13. !!!!!!!!!!!!!!!!! “People turning 50 today have more than half of their adult life ahead of them.” —Bill Novelli, 50+: Igniting a Revolution to Reinvent America.

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BOOMERS. GEEZERS. MONEY. ALL. NOW.

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  1. BOOMERS.GEEZERS.MONEY.ALL.NOW.

  2. 20$14,000,000,000,000- $25,000,000,000,000

  3. 7/13

  4. !!!!!!!!!!!!!!!!! “People turning 50 today have more thanhalf of their adult life ahead of them.”—Bill Novelli, 50+: Igniting a Revolution to Reinvent America

  5. Subject: Marketers & Stupidity“It’s 18-44, stupid!”

  6. Subject: Marketers & StupidityOr is it:“18-44 is stupid, stupid!”

  7. 2000-2010 Stats18-44: -1%55+: +21%(55-64: +47%)

  8. Boomers’-Geezers’-Women’s Trifecta+*Buy/all *Wealth/all *time left/lots*Eclipse of males/retire-die

  9. We are the Aussies & Kiwis &Americans & Canadians. We are the Western Europeans & Japanese. We are the fastest growing, the biggest, the wealthiest, the boldest, the most (yes) ambitious, the most experimental & exploratory, the most different, the most indulgent, the most difficult &demanding, the most service & experience obsessed, the most vigorous, (the least vigorous,) the most health conscious, the most female, the most profoundly important commercial market in the history of the world—and we will be the Center of your universe for the next twenty-fiveyears. We have arrived!

  10. See me. Watch me. respect me. Suck up to me. Serve me. Love me. Love my longevity. Love my m-o-n-e-y.

  11. Elizabeth Cady Stanton (more or less) (circa 0331.2007)

  12. See “her.” Watch her. respect her. Be obsequious to her. Serve her. Love her. Love her long longevity. Love her m-o-n-e-y. (which is damn near a-l-l the mon-$$$$$$.)

  13. Brand Loyalty: Stable orUnstable/Fickle?Serial Monogamy: A Personal OdysseyTom Peters/0411.07

  14. Beer: National Boh to Bud to Anchor Steam to ZilchCar: Chevrolet (1942-1962) to misc to SubaruBiz Clothes: Various warehouses to Brooks to Nordstrom to MilanBiz: Big (U.S. Navy, McKinsey) to Small (de facto self-employed)Sports clothes: Misc-cheap to NorthfaceSpouse: “Sexy broad” (wife #1) to Best friend/Brainy (+sexy)School: Cornell to Stanford to RISD (Go Nads!)Pens: Cross to BicFood: Safeway to Whole FoodsMusic: Beatles to QueenHome Furnishings: With it to ComfortableHome: SF Bay Area to West Tinmouth VTFavorite sport: Lacrosse-Crew to Speed Walking-Trekking-RowingFavorite MLB, NFL: Orioles-BaltimoreColts to A’s-Raiders (Warriors!)Favorite magazine:Life to WiredFavorite media: Print-Radio to Web-RadioFavorite airline: TWA to American to LufthansaHome: East to WestVacations: USA to New Zealand Price: Cheap to Varied (Wal*Mart to Milan)Hotel: Ramada/Holiday Inns to Four Seasons/Leading HotelsRestaurants: McDonald’s to Hole in the wall Stores: Misc/Big to Little shopsLoyalty: Serial monogamy (just as loyal now as then; “love ’em, then leave ’em”)

  15. “Fifty-four years of age has been the highest cutoff point for any marketing initiative I’ve ever been involved in. Which is pretty weird when you consider age 50 is right about when people who have worked all their lives start to have some money to spend.”—Marti Barletta, PrimeTime Women

  16. “While Fox’s overall ratings are down about 6% from last year, the network has moved from fourth place into first among viewers from ages 18 to 49, which all the networks other than CBSdefine as the only competition that counts.” *—NYT/11.01.2004**Translation …dumb./ignorant./stupid./all three.

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