1 / 11

Anheuser-Busch InBev

Anheuser-Busch InBev. Alexander Bring (Chip). Overview. Background on Company Creation of AB- InBev Domestic problem International problem Conclusion. Company Background. The leading global brewer and one of the world’s top 5 consumer product companies.

zia
Download Presentation

Anheuser-Busch InBev

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Anheuser-Busch InBev Alexander Bring (Chip)

  2. Overview • Background on Company • Creation of AB- InBev • Domestic problem • International problem • Conclusion

  3. Company Background • The leading global brewer and one of the world’s top 5 consumer product companies. • 6 operational Zones: North America, Mexico, Latin America North, Latin America South, Europe, and Asia Pacific. • Well over 200 beer brands including global brands including Budweiser, Stela Artois, Corona

  4. Company Background • Interbrew • Belgium based brewing company • Stella Artois, Hoegaarden, and Beck’s • Ambev • Created in 1999 by a merger between Brahma Brewery and Antarctica Brewery • Antarctia, Brahma • Anheuser-Busch • American Brewing company • Budweiser, Natural Light

  5. Products InterbrewAmbev Anheuser-Busch

  6. Creation of Inbev • Merger of Interbrew(3rd largest brewing by volume company in the world) and AmBev(5th largest Brewing by volume company in the world) • This merger made InBev the largest brewing company by volume in the world in 2004

  7. Creation of AB-InBev • Merger of Inbev (#1 brewing company by volume in the world) with Anheuser-Busch (#2 brewing company by volume and the #1 revenue sales in the world) • This merger created AB-InBev and made the the #1 brewing company by volume and in revenue sales

  8. Domestic Problem Problem • Relocation of Hoegaarden Brewery to the city of Jupille • Protest in the street • Quality decrease due to production of special yeast in Hoegaarden Solution • Moved the brewery back to Hoegaarden where they could produce the yeast

  9. International Problems • Foreign Exchange rate Risk • The risk that changes in exchange rates will hurt the profitability of a business deal. • Floating Exchange rate • Fluctuating rate in which a country’s currency fluctuates on the foreign exchange market • Examples: dollar, euro, yen, pound, franc. etc,…

  10. Spot Exchange Rate • Effects shareholders short run: (Day to day) • Price fluctuates • Effects AB-InBev in the long run: • Brewery's depreciate • Currency inflates • Repatriate profits

  11. Conclusion • Exchange rate risk is always there: • Certain level of expertise • Ride out exchange rate risk

More Related