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CBC

CBC. Radio-Canada. CBC Television Transformation. CBC Mandate from the Broadcasting Act.

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CBC

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  1. CBC Radio-Canada CBC Television Transformation

  2. CBC Mandate from the Broadcasting Act • the Canadian Broadcasting Corporation, as the national public broadcaster, should provide radio and television services incorporating a wide range of programming that informs, enlightens and entertains; • the programming provided by the Corporation should • be predominantly and distinctively Canadian, • reflect Canada and its regions to national and regional audiences, while serving the special needs of those regions, • actively contribute to the flow and exchange of cultural expression, • be in English and in French, reflecting the different needs and circumstances of each official language community, including the particular needs and circumstances of English and French linguistic minorities, • strive to be of equivalent quality in English and in French, • contribute to shared national consciousness and identity, • be made available throughout Canada by the most appropriate and efficient means and as resources become available for the purpose, and • reflect the multicultural and multiracial nature of Canada.

  3. CBC English Television: Diagnosis 1. Identity Crisis. • No shared understanding of purpose and value. • Public broadcaster or commercial broadcaster? • Insufficiently distinctive from other networks. • Declining audiences. • Over-reliance on commercial revenue (reduces distinctiveness and quality). 2. Financial Crisis. • Rising costs. • Stable government funding. • Increasing competition for commercial revenue. • We must balance the books. • Plus fund necessary improvements.

  4. ETV Transformation: Goals 1. Increase the value of CBC Television. • Canadian Public Television. • Canadian largely achieved. • Now emphasize Public. • More distinctive; higher quality; less commercial. 2. In a way which is financiallyresponsible. • Absorb cost pressures and revenue losses. • Balance the books. • Financially sustainable.

  5. Schedule Characteristics • “Pan-Canadian” Service. • All Canadians see themselves on it, feel ownership in it. • Expanded reflection of Canada to Canadians. • Programs produced across the country. • Embodies public broadcasting values. • A “public broadcasting” look to the entire schedule. • Excellence and distinctiveness. • Clearly superior in quality. • Clearly different from anything else available. • Predominantly Canadian. • Supplemented with Best of the World. • Greater audience impact. • In terms of both usage and value.

  6. Major Features • Improved regional reflection on the network. • Journalistic presence in more locations. • Revitalized 6 and 10 pm flagship information programs. • Expanded Children’s and Youth programming. • More Arts and Documentaries. • Renewed public affairs, investigative journalism. • Continued excellence in Comedy and Drama. • Sports: continued amateur and journalistic initiatives. • More high-impact specials. • More room for innovation and risk-taking. • Reduced commercial presence and clutter. • New, consistent network look, personality and brand.

  7. Key Issue: Commercial Reduction • ~$200M per year = ~40% of ETV budget. Two reasons to reduce it: • Public policy rationale: • Over-reliance on advertising compromises public service broadcasters (1999 McKinsey Report). • Public and key stakeholders support change. • Clearly signals public broadcasting commitment; clearly differentiates CBC from other broadcasters. • Business case: • Ad revenue bound to decrease through ongoing audience fragmentation and industry competition. • Advertisers rebelling at clutter. • Remaining advertising has greater value.

  8. Key Issue: Regional Reconfiguration • Current Situation: Local Supper Hours. • Financially unsustainable. • Relatively small audiences in most locations; seen as insufficiently distinctive. • Resources concentrated in too few locations; large parts of country not well covered. • Production at multiple locations increases cost per viewer per hour on the schedule. • Local presence drives up infrastructure costs. • Fundamental change is required. Tinkering is not a solution.

  9. The Plan: Summary of Benefits • Solves financial crisis; sustainable in long term. • Stops downward spiral of across-the-board cuts. • Reduces high fixed infrastructure costs. • Meets public broadcasting mandate. • More distinctive, high-quality programming. • Better regional reflection on the network. • Expanded journalistic presence across the country. • Reduced commercial inventory and clutter. • Increased impact, value, relevance. • Deserves public support. • Builds for the future.

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