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Annual Report

Annual Report. Ventura Visitors & Convention Bureau July 1, 2009 – April 30, 2010. Marketing Sales Business Performance Measures 2010-11 Prosperity Council FilmVentura ICSC Golf T-BID David Puu. VVCB Fiscal Year 09-10. Marketing Steve Schafer. VVCB 09-10. The New Reality

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Annual Report

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  1. Annual Report Ventura Visitors & Convention Bureau July 1, 2009 – April 30, 2010

  2. Marketing • Sales • Business • Performance Measures 2010-11 • Prosperity Council • FilmVentura • ICSC • Golf • T-BID • David Puu VVCB Fiscal Year 09-10

  3. Marketing • Steve Schafer VVCB 09-10

  4. The New Reality • Occupancy & Rate • TOT • Careful Cuts • ROI VVCB 09-10

  5. Adventure Tourism • Channel Islands National Park--Public Relations • Gear Guide • Parks & Recreation • Golf Packages • Sports Commission VVCB 09-10

  6. Cultural Tourism • Festive Season-Spring Campaign • Visitor Guide • Itineraries • Mini Guides • Film Committee • ArtsLive • Steve Cook VVCB 09-10

  7. Culinary Tourism • Banner Ads • Award Winning Wine Trail Tours • Sunset Celebration Weekend • Savor the Central Coast • Restaurant Week • Agri-tours • Gateways Conference VVCB 09-10

  8. Advertising • Co-op Partnerships • Print • Online • SEO • LATimes.com • Facebook Ads VVCB 09-10

  9. VVCB 09-10 • Advertising • Budget Travel • Site visits • Coastal Living • Calls • California State Visitors Guide • Reader Service

  10. VVCB 09-10 • Media Relations • Over $2.5 million PAE • ArtWalk FAM • Adventure FAM • Foodie FAM • N.Y. Media Show • CCTC Canadian Media • Black Diamond (U.K.) Highlighted Stories L. A. Times Sunset Coastal Living 805 Instinct Budget Travel Desert Sun Traveling with François Road Trips Meetings West Small Market Meetings WACVB News Notes CTTC Newsletter KVTA Ventura County Star

  11. VVCB 09-10 • Web Presence • Social Media • Facebook, Flicker, Youtube & Twitter • Site Traffic • +600,000 • SEO • How Hot Are You? II Top Generators E-Newsletters Press Room Vintage Ventura On-line Guide Facebook Facts 4,700 Fans Peak Ages 35 to 44 U.S Los Angeles Orange Ventura Italy Germany Social CRM

  12. Sales • Steve Schafer VVCB 09-10

  13. VVCB 09-10 • Reduced Staffing • Group Lead Generation • Telemarketing • Email • Sales Calls • Trade Shows • Site Tours • RFPs • Convention Services • Gordon Lead generation down - Corporate travel - Trade shows Group room bookings down - Corporate travel + Length of stay + Gordon Conferences

  14. Business • Steve Schafer VVCB 09-10

  15. VVCB 09-10 • Transient Occupancy Tax • Audits & Finance • T-Bid • Earned Income • Partner Engagement • Visitor Experience • Report Cards & Frontline • Visitors Center • Board TOT & Reporting Working with City Staff on improved report forms Visitors Center Foreign Visitation 23% Germany Canada U.K. Out of State 29% Texas Arizona Washington California 48% Los Angeles Ventura Orange

  16. VVCB 09-10 • Looking Forward • Prosperity Council • Film Attraction

  17. VVCB 09-10 • Looking Forward • Golf Partnerships • 2010 looking better • Economic Impact • $15,578,324 • $19.75 to $1 ROI • Forecast • Staycation over • Leisure back, but frugal

  18. Summary Budget • July 2010 – June 2011 • Income • City of Ventura $ 699,387.33 • Co-op income $ 63,400.00 • Total Income $ 762,787.33 • Expense • Advertising & Marketing $ 316,500.00 • Operating Expenses $ 158,832.86 • Total Staff Expenses $ 287,000.00 • 2010-11 Work • Reduced Staff • More Volunteers • Fewer Trade Shows • Focused L.A. Sales Efforts • More on-line VVCB 09-10

  19. What We Need • Ambassadorship • Supportive Partnerships • Local/Regional Alliances • Improved Reporting • Additional Funding Sources • Sports Commission • Improved infrastructure • Board of Directors • Jim Ludwig • Oscar Pena • Pat Seminario • Mike Wagner • SeanaSesma • Barbara Quaid • Victor Dollar • Marie Lakin • Marcia Rhodes • Ed Wehan • 3 open seats VVCB 09-10

  20. Thank YouAnnual Report Ventura Visitors & Convention Bureau July 1, 2009 – April 30, 2010

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