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Healthy Retail Environments: An Integrated Approach Andrea Valdez, California Tobacco Control Program

Healthy Retail Environments: An Integrated Approach Andrea Valdez, California Tobacco Control Program. CPI REGIONAL FORUMS. Sacramento ~ June 5, 2012. Why Tackle The Retail Environment?. Tobacco Industry’s Main Point of Entry Historical Experience and Success National Interest

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Healthy Retail Environments: An Integrated Approach Andrea Valdez, California Tobacco Control Program

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  1. Healthy Retail Environments: An Integrated Approach Andrea Valdez, California Tobacco Control Program CPI REGIONAL FORUMS Sacramento ~ June 5, 2012

  2. Why Tackle The Retail Environment? • Tobacco Industry’s Main Point of Entry • Historical Experience and Success • National Interest • New Opportunities with 2009 FDA Law • Data

  3. Why Tackle The Retail Environment • Tobacco Retail Stores… • Are more densely distributed in minority and low SES communities • In rural areas tend to have the lowest prices and highest amount of promotions and ads • Exposure to Retail Store Marketing… • Prevents users from quitting

  4. Youth Engagement is a Priority • 25.5% of California’s population • High risk for tobacco use and greatly affected by others tobacco use • Important part of the CA tobacco control movement • Community leaders are often more receptive • Youth are technical wizards on use of social media, video and photo editing, GIS, etc.

  5. Bigger Picture

  6. Potential Areas of Integration • Licensing • Discounts • Package size • Density • Healthy Retailers • External signs

  7. Integrated Campaign Goals To improve the health of Californians through changes to the retail environment. • Working together where it makes sense at the local level • Creating efficiencies • Promoting systems change

  8. What We’ve Learned So Far • Programs often want to work together – just not always sure how • Many opportunities for integration at the local and state level • Opportunities for new partners beyond alcohol and healthy foods • Persistence, commitment, and communication have been key

  9. Challenges • Learning Curves • Differing priorities, funding, language, framing • Emphasis on policy and systems change • Levels of capacity and ability to move towards policy differ between programs • Schedules, staffing changes • The bigger the collaboration, the more challenging to maintain

  10. Successes • Retail Environment Campaign Workgroup • Partnership of Local Lead Agencies, Statewide Technical Assistance and Training Providers, Network for a Healthy California, and Safe and Active Communities Branch • National interest • A number of states are beginning work on the retail environment • California will be a leader in developing an integrated approach to this effort

  11. Successes • Healthy Retailers, Healthy Communities: Integrating Tobacco, Alcohol, and Healthy Foods Strategies Conference • September 13-14, 2012 • Sheraton Grand Sacramento • Save the Date: http://www.cce.csus.edu/conferences/cdph/hrhc12/hrhc12.cfm?pid=13

  12. Thank You! Andrea Valdez Program Consultant California Tobacco Control Program 916.324.4150 Andrea.Valdez@cdph.ca.gov

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