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Creativity strategies in Rotterdam

Creativity strategies in Rotterdam. Gijs Broos City Development Corporation Barcelona, 16 march 2006. ‘Enterprising link between spatial development and economy’. Landmanagement Real estate Promotion Stimulation business activities. Understanding Rotterdam:. History

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Creativity strategies in Rotterdam

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  1. Creativity strategies in Rotterdam Gijs Broos City Development Corporation Barcelona, 16 march 2006

  2. ‘Enterprising link between spatial development and economy’ • Landmanagement • Real estate • Promotion • Stimulation business activities

  3. Understanding Rotterdam: • History • strong urban planning tradition • Creativity strategies Avant La Lettre • New strategy

  4. Rotterdam before the war, much like Amsterdam!

  5. all that remained

  6. Building a World Port

  7. Experiment for architecture and Urban Planning

  8. Economic vision • Economic Vision 2020 • International and Entrepeneurial • Knowledge and Innovation • Young and Dynamic • Economic Development Board Rotterdam (EDBR) • Challenges • Organization

  9. Definition “companies, institutions and producers who are involved in the initial creation, production, distribution and selling of creative products.”

  10. Gemiddelde banengroei Creative Industry 8% 6% 4% 2% 0% Rotterdam Amsterdam Nederland 8,0% 5,1% 4,3% Booming sector

  11. Architecture and Urban Planning

  12. Audio Visual Sector

  13. Audio Visual Sector

  14. Audio Visual Sector

  15. Audio Visual Sector

  16. Evaluation • Small en young sector • No big companies • Missing relevant actors in production chain • Little private funding • No ‘creative culture’ in business • Small creative class • Competition

  17. New Approach • Economy is leading • Linking creative sector with business • Looking for partners • Focussing on strenghts • Bottom- up urban planning

  18. Networks and Debate

  19. New Urban Planning: Sense of place

  20. Lessons to be learned Rotterdam: • New planning tradition • Land and real estate management Issues for Rotterdam • How to organize more business in creative economy • How to link business with creative sector Suggestion - Connecting creative networks

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