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The Generations Dynamic

The Generations Dynamic. with Chuck Underwood. The Generations Dynamic. Formative Years Mold Core Values. 5 Living Generations. Values & Attitudes Guide Decisions. The Generations Dynamic. “You need to know all about generations.” Rocking The Ages. AMERICA’S GENERATIONS.

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The Generations Dynamic

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  1. The • Generations • Dynamic with Chuck Underwood

  2. The Generations Dynamic • Formative Years Mold Core Values. • 5 Living Generations. • Values & Attitudes Guide Decisions.

  3. The Generations Dynamic “You need to know all about generations.” Rocking The Ages

  4. AMERICA’S GENERATIONS G. I.’s1901 – 1926 79 + Silents 1927 – 1945 60 to 78 Boomers 1946 – 1964 41 to 59 Gen X 1965 – 1981 24 to 40 Millennials 1982 – present 0 to 23

  5. Use Generational Strategy In: Research Product & Event Development Marketing, Advertising, PR Customer Service & Selling Fundraising, Volunteer Recruitment Political Campaigns

  6. Silent Generation Born: 1927 – 1945 Current Age: 60 to 78 # Born: 46,582,000 Formative Yrs:’30s to early ’60s

  7. Silent Generation “Utah will lead.”

  8. Silent Generation Formative Years The Great Depression World War II The American High: 1946 - 1962

  9. Silent Generation “I wanted desperately to become a death-dealing hero.” Russell Baker

  10. Silent Generation We Win!

  11. Silent Generation “Never had American youth been so withdrawn, cautious, unimaginative, indifferent, unadventurous, and silent.” William Manchester

  12. Silent Generation Suffocating Conformity Cold War Threat McCarthyism Suburbs The American Way!

  13. Silent Generation The American High 1946 to 1962 Happy Days!

  14. Silent Generation Marriage Average age, women: 20 Average age, men: 23 Average # of kids: 3.3

  15. Silent Generation African-American Silents Struggle Northern Migration Hopeful Drumbeats

  16. Silent Generation Formative Years War/Prosperity Suffocating Conformity Racism/Chauvinism Joy Of Being An American

  17. Silent Generation “The Organization Man” William Whyte 1956

  18. Silent Generation “The corporation came first.” The Fifties David Halberstam

  19. Silent Generation “We cannot trust some people who are nonconformists.” Ray Kroc McDonald’s

  20. Silent Generation “The organization cannot trust the individual. The individual must trust the organization.” Ray Kroc McDonald’s

  21. Silent Generation “… born twenty years too soon.” Jean Kirkpatrick

  22. Silent Generation “It’s so nice to have a man around the house.” ♫ Dinah Shore 1950

  23. Silent Generation “I amWOMAN. Hear meROAR!!” Helen Reddy 1971

  24. Silent Generation Richest Retirees Ever Free Spenders Many Will Work In Retirement Pent-Up Desire To “Live” Feel Under-Appreciated

  25. Silent Generation Over 65s In Work Force

  26. Silent Generation Marketing To Silents Connect With Grandchildren Think And Act Young Love To Travel

  27. Silent Generation Disney World

  28. Silent Generation Staff Seminar Silent Focus Groups Product Development New Catalogs And Brochures New Advertising

  29. Silent Generation Wendy’s

  30. Silent Generation Energizer

  31. Silent Generation Sony Camcorder

  32. Silent Generation Doo - Wop

  33. BOOMERS BOOM!

  34. BOOMERS BOOMERS VICTORY !

  35. BOOMERS Born: 1946 – 1964 Current Age: 41 to 59 # Born: 79,907,84 Formative Yrs: ’50s/’60s/’70s

  36. BOOMERS “We need idealistic children.” Dr. Benjamin Spock Common Sense Book Of Baby And Child Care

  37. BOOMERS The Consciousness Movement1963 - 1975

  38. BOOMERS The Consciousness Movement Civil Rights King, Malcolm X, Chavez, Means Feminist Gloria Steinem Ecology 6 of first 7 EPA Administrators War Protest Chicago 7, SDS Sexual Hugh Hefner Drug Timothy Leary

  39. BOOMERS “We do not feel like a cool, swinging generation. We are eaten up by an intensity we cannot name.” Commencement Address Radcliffe College, 1968

  40. BOOMERS Second-Wave Boomers Born mid 1950s to 1964 Graduate HS: mid ’70s - early ’80s Current Age: 41 to around 50

  41. BOOMERS Second-Wave Boomers Missed Consciousness Movement Don’t Feel Like Boomers Or X’ers Who are we??

  42. BOOMERS Second-Wave Boomers Nuclear Family Intact Live Life To The Fullest Limitless Possibilities Career Driven

  43. BOOMERS Second-Wave Boomers Believe In Meritocracy Knowledge Is Power Individuality Merging of Black & White Cultures Peter Pan Mentality

  44. BOOMERS Second-Wave Boomers Skeptical, Not Cynical More Money Motivated Less Optimistic

  45. BOOMERS In The Workplace Ambushed Fierce Competition Great Expectations

  46. BOOMERS Financial Pressure Layoffs Age Discrimination Eldercare/Childcare

  47. BOOMERS Re-Writing The Book Of Life

  48. BOOMERS TIME Persons Of Year “… because it was the right thing to do.”

  49. BOOMERS Today Still Fearless People Power Large Number Forever Young

  50. BOOMERS Skateboard Mom

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