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Final Exam Review Packet Answers. 4P’s of Marketing (aka….the Marketing Mix). Product Place (Distribution) Price Promotion. LaRosas 4P’s Breakdown. Product: Pizza, Hoagies, Lasagna, Breadsticks, Salads, Wings, etc. Place: Dine In – physical location
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4P’s of Marketing(aka….the Marketing Mix) • Product • Place (Distribution) • Price • Promotion
LaRosas 4P’s Breakdown Product: • Pizza, Hoagies, Lasagna, Breadsticks, Salads, Wings, etc. Place: • Dine In – physical location • Delivery – Phone In (347-1111), online/App ordering… Price: • $ amount listed on menus……..$ amount owed on your receipt • “Spaghetti A Plenty Night” • 3 4 7 Pizza Deal • Buddy Card Promotion: • LaRosa’s High School Athlete of the week • REDS Strikeout 11 ticket holders get 1 small Pizza Free
Four Economic Utilities • FORM • TIME • PLACE • POSSESSION
APPLE Economic Utilities Changes • FORM • from CD’s and records to now downloads via iTunes • TIME • don’t have to worry about CD’s being sold out and shopping at various store locations – now it is very quick and easy with no lines with immediate transfer • PLACE • don’t have to leave your house just need an electronic device with internet connection • POSSESSION • No longer have to have cash or check on hand for “face to face transaction” – now available right away with PayPal, Credit Card or Gift Card payment
Endorsements Advantages Disadvantages Very expensive. Endorser may want to be spokesperson or pitch for various (sometimes competing) products/services. Chance for endorser to bring negative or bad publicity to product/service they are endorsing. • Consumers typically purchase products that are endorsed by celebrities. • Viewers less likely to turn the channel when a commercial features a celebrity. • Consumers tend to believe the claims of the celebrities endorsing products/services.
Target Market Demographics • Age • Gender • Location • Income Level • Grade Level • Education Level • Marital Status • Family Size • Sports they participate in
4 Questions Marketers Must Know/Answer • Offer what they want. • Offer when they want it. • Offer where they can get it. • Offer it at a price they can afford.
2 Main Reasons Promotions Exist • to INFORM • to UPDATE …. current/potential fans and customers.
Sports Franchise Main Product • TICKET Selling tickets leads to other revenue streams; • Parking • Concessions • Merchandise/Apparel
Main Goals…. • Main goal of a business is to make a PROFIT. • earning more than you spend is a must for any business. • Main goal of Sports Franchise is WINNING. • winning draws fans in, opens up advertising and TV/Media deals……thus, leads to increase profit.
Revenue amount of money coming into a business. • Gross Impression is # of times an businesses image/logo/product is visible at a game or shown during a broadcast. • Macroeconomics the study of the economics of the entire society. (Large Scale) • Microeconomics the study of the relationships between individual consumers and producers. (Small Scale) • Ingress the flow of traffic moving towards or into the stadium.
Egress the flow of traffic moving away from or going out of the stadium. • Satellite Parking offsite parking options that sports team offer their fans. • Licensing Agreement is a contract giving the legal right to reproduce or copy the logo (image) of a league, team, athlete, or entertainer for payment based on specific terms. • Fixed Fee the agreed upon set dollar amount paid to the endorser in a licensing agreement. • Royalty the % or per unit agreed upon dollar amount per unit sold of its sales paid to the endorser in a licensing agreement.
Licensing Agreement Calculation 1.) • $225,000 • $262,500 • $265,500 2.) • $600,000 • $615,000 • $425,000