CS410 Blue Team Milestone Presentation May 6, 2010

1. CS410 Blue Team Milestone Presentation May 6, 2010

2. Hungry ? Will I have to go to the store to buy ingredients? What do I have available? Or just give up and eat at a restaurant? Blue Team - NUTRIcipe

3. What does Cindy need to eat? Cindy … Cindy has available ingredients… Is a female Is 30 years old Is Moderately active Needs to consume more Vitamin C Needs to consume less cholesterol Has a family history of cancer Has a family history of heart disease Fish Potatoes Blue Team - NUTRIcipe

4. Cindy is going to eat… Too high Too high Too high Too low No foods with anti-cancer properties are consumed! Blue Team - NUTRIcipe

5. Problem Getting daily nutrients necessary for good health and organizing proper diets is problematic due to a variety of choices and inconsistent information about nutrition. Blue Team - NUTRIcipe

6. Blue team members Olga Gallup Project Manager Software Specialist Professor De Leo Health Sciences Expert College of Health Sciences Professor Levinstein Database Expert College of Sciences W. Cole Davis Web Developer Software Specialist Database Specialist Erik Lavender Database Specialist Marketing Specialist Benjamin Rattz Risk Analyst Web Developer John Hoffmann Financial Specialist Hardware Specialist Adrian Ostolski Documentation Specialist Marketing Specialist Blue Team - NUTRIcipe

7. Outline • Problem • Proposed solution • GUI prototypes • Solution milestones • Marketing analysis • Risk analysis • Project organization • Work breakdown structure • Requirements and budget overview • Conclusion Blue Team - NUTRIcipe

8. Unhealthy diets and its effects % of adults unaware about the link between unhealthy diets and health problems World Cancer Research Fund Heart Foundation and Cancer Research Blue Team - NUTRIcipe

9. Nutrition lacking American Journal of Clinical Nutrition Blue Team - NUTRIcipe

10. Need for special diets Blue Team - NUTRIcipe Ruth A. Roth, Nutrition & Diet Therapy

11. Prevention is better than cure “Taking care of one’s health is all about prevention. In the past, the focus was on treatment of diseases, with little, if any, attention to prevention. Prevention, however, can often be less costly than treatment and offer a better quality of life for an individual as well as community.” Ruth A Roth Clinical Dietician at Parkview Hospital Professor at Purdue University Ruth A. Roth, Nutrition & Diet Therapy Blue Team - NUTRIcipe

12. Diets are out of balance Average American • Does not get enough calcium, potassium, fiber, magnesium, and vitamins A, C and E • Gets too many calories and too much trans fat, saturated fat, cholesterol, added sugars and salt USDA Dietary Guidelines Blue Team - NUTRIcipe

13. Where are consumer diets out of balance? USDA Dietary Guidelines Blue Team - NUTRIcipe

14. Where are consumer diets out of balance? Percentage change needed to meet USDA recommendations USDA Dietary Guidelines Blue Team - NUTRIcipe

15. America needs help USDA Healthy Eating Index Blue Team - NUTRIcipe

16. Confusing nutrition information Food Marketing Institute Data Blue Team - NUTRIcipe

17. How it currently works Decides to cook at home Cindy is hungry Eats healthy FOOD VARIETY AT HOME CHOICES ARE LIMITED Goes grocery shopping CHOICES ARE LIMITED Checks what she has at home Typically eats unhealthy Goes to the restaurant Blue Team - NUTRIcipe

18. Goal Provide customers with a meal planning tool that will assist them in organizing proper diets and consumption of needed daily nutrients by eating healthy, delicious meals which account for their individual needs and preferences.   Blue Team - NUTRIcipe

19. Problem characteristics • Complicated information about nutrition • Unawareness of unhealthy diets and its effects • Lack of time to plan effectively • Food variety based on personal needs • Individual need for special diets Blue Team - NUTRIcipe

20. Benefits of planning Meal planning can help people to successfully organize the daily routine of preparing delicious meals, to save time, and to eat a variety of foods based on personal needs. Blue Team - NUTRIcipe

21. NUTRIcipesoftware will facilitate individuals to eat healthier by empowering them with the proper tools: authoritative, nutritional advice based on specific profile preferences and values, healthy recipes with instructions and nutritional content calculators, and effective, efficient shopping lists to acquire all of the necessary ingredients to fix theright meal,theright way,every time. Blue Team - NUTRIcipe

22. Solution characteristics • Food Item Database • Includes nutritional information specific to each item • Includes an item for every necessary component of any recipes NUTRIcipe will promote • Recipe Database • Large database of healthy recipes in a normalized form that can cross-reference our food-item database to facilitate calculation of nutritional content • Nutritional Research to Promote Healthy Eating • An authoritative source of health information with statistical proof regarding advice for healthier eating habits • Tool For Calculating Nutritional Content • Tool that makes use of the food-item’s database, the recipes database (and other sources), and calculates the nutritional content • Web Server • To host the main website • To allow access to API over HTTP to mobile applications • User Profile Database • To store/retrieve information specific to a registered member • Combinations Database • Includes rule-sets for valid, nutritional combinations of food items • Liability • Legal disclaimer • HIPAA privacy Blue Team - NUTRIcipe

23. What NUTRIcipe will do Satisfy needs of customers who do not require special diets Satisfy needs of customers who require special diets Recommend nutritional guidelines Recommend a variety of foods Provide food combining guidelines Offer healthy recipes Provide shopping list based on - selected recipes - selected diets (nutrition) - time of the year - store/location Food tracking to meet long term goals Blue Team - NUTRIcipe

24. How it works with NUTRIcipe Cooks the right meal with NUTRIcipe’s help Cindy is hungry Lives a healthier life Uses NUTRIcipe Buys the right food with NUTRIcipe’s help Has better food choices Knows how to eat right with NUTRIcipe’s help Blue Team - NUTRIcipe

25. What does Cindy need to eat? Cindy … Cindy has available ingredients… Is a female Is 30 years old Is Moderately active Needs to consume more Vitamin C Needs to consume less Cholesterol Has a family history of cancer Has a family history of heart disease Fish Potatoes Blue Team - NUTRIcipe

26. After using NUTRIcipe, Cindy is going to eat… Great Great Great Great • Food Combinations • Avoid eating concentrated proteins with concentrated carbohydrates • Fish and potatoes are best eaten separately Recommendations 1. Salmon and garlic reduce the risk of cancer. 2. Salmon also has high levels of omega 3 fatty acids which help prevent heart attack. 3. Just 1 serving of Broccoli adds Vitamin C, more Fiber, Zinc, and Potassium! Blue Team - NUTRIcipe

27. NUTRIcipe process flow Customer accesses NUTRIcipe Customer creates profile Database ALGORITHMS WEEKLY MEAL PLAN NUTRIcipe Algorithms LIST OF RECIPES FOOD COMBINATIONS SHOPPING LIST Blue Team - NUTRIcipe

28. GUI: Welcome Back Blue Team - NUTRIcipe

29. GUI: Profile Blue Team - NUTRIcipe

30. GUI: Preferences Blue Team - NUTRIcipe

31. GUI: Profile overview Blue Team - NUTRIcipe

32. GUI: Plan Meals Blue Team - NUTRIcipe

33. GUI: Shopping List Blue Team - NUTRIcipe

34. Technical Discussions Blue Team - NUTRIcipe

35. Major component diagram Blue Team - NUTRIcipe

36. Software milestones Blue Team - NUTRIcipe

37. Software milestones: Database Blue Team - NUTRIcipe Appendix A, B, C, D

38. Software milestones: Algorithms Blue Team - NUTRIcipe Appendix E, F, G, H, I

39. Softwaremilestones: Interfaces Blue Team - NUTRIcipe

40. Marketing analysis Blue Team - NUTRIcipe

41. Who are the customers? People who need this solution have a number of problems when creating a balanced diet. These problems include: • Portion control • Craving a particular food component such as sugar or salt • Skipped meals • Eating too many snacks • Lack of time to chart out a healthy balanced diet from week to week Blue Team - NUTRIcipe

42. Why it matters Unhealthy diets can lead to: • Osteomalacia • Obesity • Deficiency diseases • Cardiovascular disease • Goiter • Type 2 diabetes • Osteoporosis • Higher cholesterol levels • Increased risk of stroke • High blood pressure • Lower lifespan • Increased risk for certain types of cancers Blue Team - NUTRIcipe Ruth A. Roth, Nutrition & Diet Therapy

43. The financial costs Blue Team - NUTRIcipe US Department of Health and Human Services

44. What does the customer currently spend? • Americans spend an average of $6,100 per year or 12% of their income on food. 1 • 46 Billion dollars per year are spent on diets. 2 1. US Department of Labor 2. Leah Hoffman and Lacey Rose Blue Team - NUTRIcipe

45. Benefits to the customer • The final cost of the product would be a little fraction of what they currently spend on food and diet programs. • Medical costs are the number one reason for declaring bankruptcy. A healthy diet avoids many of the causes for seeking medical treatment. 1 • A greater awareness of what makes a balanced, healthy diet is achieved. • Time is saved planning meals, and making grocery lists. 1. The American Journal of Medicine Blue Team - NUTRIcipe

46. Potential problems • This solution requires access to the internet. • Some people, who have a need for this product, will not have access to it. • Though much of the “work” is handled by this product, the user does still have to take the time to input data. • If ad revenue is generated, how can the customer know for sure that our results are not compromised? Blue Team - NUTRIcipe

47. Marketing plan Primary customers Secondary customers Fitness centers Working class citizens People over 60 Students Insurance companies Student cafeterias Blue Team - NUTRIcipe

48. Fitness industry overview IHRSA (‘International Health, Racquet and Sportsclub Association’) Blue Team - NUTRIcipe

49. Focus on a healthier life "The use of tracking and online training and scheduling tools will increase in the coming year with more people looking to better gauge their progress by accessing and monitoring details of their fitness programs... and meal plans that people can access 24-7.“ American Council on Exercise "The primary reason health club members work with club staff is to develop and maintain a level of overall fitness." Active Marketing Group Blue Team - NUTRIcipe

50. Competition matrix Blue Team - NUTRIcipe