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LinkedIn has been growing over the last few years. It has over 500 million users. And it is the Worldu2019s largest professional network. So, most michigan small business owners are working hard to perfect their LinkedIn marketing strategy. Read More...<br>
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5 Essential LinkedIn Strategies for Small Businesses by Kimberly Jean Fricke LinkedIn has been growing over the last few years. It has over 500 million users. And it is the World’s largest professional network. So, most michigan small business owners are working hard to perfect their LinkedIn marketing strategy. If you are a small business owner, you may be doing several things such as customer service, content marketing, sales, bookkeeping, and many other things. However, it is hard to accomplish all these tasks. If you want to grow your business quickly, you need to set small and achievable business goals. One of the best ways for growing a small business is LinkedIn. In this article, you will learn 5 essential LinkedIn strategies for small business. 1. Consistent Posting Schedule You are using LinkedIn because you want results, so posting regularly increases your followers. It is easy to get more views when you have more followers. Post at least once a week. Regular posting keeps your followers engaged. You can set up a posting schedule. And stick to that schedule. People forget things easily. So, they will forget about your small business if you stop posting on LinkedIn. 2. Post the Right Content This is where most small business owners fail. They do not know the type of content that works best on LinkedIn. And some of them do not even know their target audience. How do you improve your LinkedIn content? Include a descriptive caption that provides extra content. Include eye-catching images to help your posts stand out. Include hashtags to increase your reach. And you can add bullet points, questions, and emojis. 3. Promote Your Business Page beyond LinkedIn Do not rely on LinkedIn alone. If you want to see consistent growth over time, use LinkedIn and other digital platforms. In fact, there are cross-promotion strategies that work best. For example, you can promote your LinkedIn Business Page on your blogs, email signatures, and marketing communications. Add a LinkedIn “Follow” button to your landing pages, blogs, or websites.
4. Establish Your Authority People follow business and brands they know, like, and trust on LinkedIn. It is easy to win the trust of your target audience, especially if you are willing to do the work. How do you establish your authority? Demonstrate that you are an expert in what you are doing. Create and share original content and resources with your target audience. Curate content that solves problems of your ideal customers. 5. Upload Native Video Nowadays, videos are popular. And LinkedIn favors native video. What is a native video? It is video that is uploaded directly to the platform. So, LinkedIn hosts the video. You will not share links of videos that are hosted somewhere else. You can record a short video talking about the content you are sharing. If you have video testimonials, upload them. If you a long video, create a trailer and upload it to LinkedIn. Then, link to the full video. You now know 5 essential LinkedIn strategies for small businesses. If you have been thinking about promoting your business on LinkedIn, follow the tips mentioned above. It is hard to fail when you have the right marketing strategy.
