Impact Of Social Media In SEO In Lead Building

1. IMPACT OF SOCIAL MEDIA IN LEAD GENERATION AND IN SEO Presented by: Anushka Chakraborty

3. How To Generate Leads Through Social Media? Know your Audience- People join social networking websites to socialise. Be personal, be engaging and be human. Give them what they want- Be interesting, be entertaining and be informative with your content Pick the Right Channel- One of the worst mistakes you can make right from the start is trying to get leads from the wrong social media channel. This step is all about knowing your customers. With over one billion users, it’s easy to assume that Facebook is the go-to choice. But that’s not always the case. Share Engaging Content-  Be interesting, be entertaining and be informative with your content. Be reliable, be dependable and don’t ask for anything in return. Soon your prospective customers will find you.

4. Follow A Timetable- Be strategic when deciding the timing and frequency of social media posts. BECOME THE GO-TO PERSON- You should be addressing current issues that your customers are facing, updates on your business and daily ramblings. MEASURE YOUR SUCCESS- There are many free tools to monitor your social media engagement but they do not tell you if people clicked through to your website. Google Analytics is a great tool for learning about your customers. Pro Tip: Studies show that 75% of businesses generate leads on social media. Productively use social media and your business will see an increase of brand awareness, website traffic and conversation.

5. Social media Engagement tactics that will grow your audience Social media is one of the most effective ways to increase exposure of your brand

6. Start With Simple Social Media Engagement Tactics Create and join groups/forums. -In 2016, there are more than 106 million LinkedIn groups according toStatista.com. -You can create groups or join groups that are relevant to your industry on several social networks, including LinkedIn, Facebook, and Google+ -Your primary reason to be on a forum is to participate in other people’s discussions -Keep groups small and intimate to keep them active

7. Hold Q&A sessions. - Providing answers on Q&A forms can help you connect with people in your market, build your reputation, and generate leads. -Have your audience send in questions beforehand so you can be prepared for what they want to know -Be prepared for any tough questions by chatting with your PR team and knowing how you’ll respond quickly. -An “Ask Me Anything” on Inbound.org, gets anywhere from 50 to 350+ upvotes. People love the honest, down-to-earth conversation, that’s why AMAs are so popular Host social media contests. - free giveaways Conduct polls and surveys. - Surveymonkey Join Twitter chats. CoSchedule Twitter chat #CoChat

8. Offer incentives for shares and conversions. Free content from CoSchedule, such as providing how-to downloads in their posts, generates more than 5,500 new subscribers every month. -What kind of content could you give away? Something that is fun and comes regularly. Something the promotes education. Something that gives you a reputation. Something that you can continue to build on. Increase Your Social Media Engagements Ask followers to engage- -According to research by Ellen Langer, reasoning may pump your acceptance rate to as high as 94%. - Your tweets have a 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually spell out the word “retweet.”

9. Make it easy for people to engage -Encourage your customers and website visitors to find you on social media and to follow or like you by using social media plugins on your blog. - create a pop-up for your website. Respond quickly and thoroughly - “Research shows that customer emotions become permanent with time. It’s best for an effective intervention to take place as close to the experience as possible,” says Baba Shiv, Stanford Professor of Marketing at Stanford’s Graduate School of Business. -when you do respond, do so thoroughly. -If you respond right away.......?

10. Credit/tag commenters or sharers -87% of the recognition programs at companies today focus on tenure, where people get rewarded simply for sticking around. The same can be applied to loyal customers on your content. -Give them credit as people love to receive recognition. -Curated content. -When you use curated content, make sure that you tag the original writers. - Get them exposure -something they will definitely appreciate and they will most likely return the favor by sharing your content with their followers.

11. Share other content and comments - 80% of marketers share 3rd-party content in order to improve company visibility and buzz -Win-Win Situation for both the parties: Trade comments in order to help boost each other’s engagement. -Define where you will curate the content? Determine what types of content you will curate?Define how you will reach out to the folks from whom you curate content withmarketing outreach tactics? Engage through social issues -69% share information because it allows them to feel more involved in the world, and 84% share because it is a way to support causes or issues they care about - Consumers relate more with companies that take a stance on important social issues

12. Find new followers. - Nearby Tweets is a tool that helps you find followers based on a combination of keywords and location. - Then there’s InboxQ, which is a Web app that allows you to find Twitter conversations in real time based on certain keywords. You can join these conversations and contribute in meaningful ways to engage new followers. - Twitdom and Tweepi are also helpful for finding new followers. - Publish lots of awesome content in your niche to be a credible source in your field to increase shares and follows.

13. Keep the conversation going - Respond to comments in an in-depth manner - Try to end your comments with open-ended questions - Even if there’s no way to keep the conversation going, end with something like, “Let us know if there’s anything else we can help you with,” or “If you have any more questions, please feel free to ask.” - Share related content and ask for feedback. Optimize Your Content For Social Media Engagement Respond in a personal and conversational manner -Social media is… social. Show your brand is run by humans -Use first names when you are responding -In order to engage consumers in an effective manner, they need to be able to relate to your brand. -Monitor social media to see what is being said about you and interact with your audience.

14. -Use proper grammar and spelling - make sure to reduce chances of being flagged as spam. • Use images. - Sharing images on Twitter increases retweets by 150%. • posting a large image, infographics and charts. • Images are much more likely to be liked and shared than text-based content • Posting a large image along with a short summary on Twitter is on average 78% more likely to be shared than a text-only post. • Keep in mind that images include everything from pictures and screenshots to infographics and charts • Images on LinkedIn get 98% more comments than posts without images. • Don’t even try Pinterest unless you have awesome visual content

15. Use emotions. • Using emotions will boost the share and comment rate of your posts, and can help increase likes by as much as 57%. -Smiling faces boost conversions because people feel like the really are talking to a real person. -Emoticons add human emotions, and it comes across positively with your audience. -When responding to a negative comment or critique, emoticons soften the blow. • Use #hashtags. - A good hashtag is memorable, unique, and relevant to your campaign. - Try not to use more than 2 hashtags per post (otherwise it looks like spam). • Research the hashtag before you use it.

16. Get your timing right - In the social media world, timing is everything There are a lot of social media tools out there that help you figure out the best time to post content. For Example: Tweriod for Twitter, Buffer has some helpful facts to help you get your social posting timing right There are basic peak usage times for each social media channel to keep in mind as well Peak time to post on Facebook is at 3 p.m. on Wednesdays but the worst time to post on Facebook is on weekends before 8 a.m. and after 8 p.m - As per Buffer, for Facebook, post on Thursday and Friday for 18% higher engagement rates. Retweets have been shown to be highest around 5 p.m.

17. Post frequently and consistently. CoSchedule grew social media traffic by 3,150% because of their social media editorial calendar. That helps them plan and post consistently and in a timely manner. If you expect people to engage with you, then you need to be maintain a consistent presence by posting frequently. Google takes into consideration the Freshness Score of your website when ranking your website. Use Social Media Tools. - Tools such as Twitter Analytics, Google Analytics, TweetDeck, and Sprout Social can provide you with valuable information such as social activity numbers and follower demographics in addition to making it easier to track and monitor social conversations. - By using these analytics tools, you’ll make it easy to see how effective your social media engagement tactics are, thereby letting you adjust your techniques accordingly. - Use the headline analyzer to ensure that your content is appealing and emotional. - Customize your posts to each tool, don’t use the same tagline for Facebook and Twitter

18. What Social Media Engagement Tactics Work For You? Social media is a valuable tool set because it helps you directly engage with your customers. The more effective you are at engaging with consumers, the more successful you will be at growing your subscriber rate, which in turn will help provide you with more leads to conversions.

19. This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192% Step1: Write Compelling Social Media Messages That Get Clickthroughs Quote Know The Best Times To Share: Use this Google Analytics custom report to find when your own audience is most active on your social networks. Map Your Messages To The Social Media Posting Schedule Template Step2: Know How Often To Post On Social Media Every Day How Often To Post On Social Media According To Buffer How Often To Post On Social Media According To Constant Contact So What Really Is The Best Number For How Often To Post To Social Media For Every Network?

20. Step 3: Set Up A New Social Media Posting Schedule For Your Most Successful Older Blog Posts Plan To Share Your Best-Performing Recent Content Share Even Older Stuff That’s Still Awesome How To Research Hashtags For Your Social Media Messages -Find Hashtags For Twitter On Twitonomy -Discover Hashtags For Twitter And Facebook With RiteTag -Twitter Hashtags With Hashtagify.me

21. How To Find Hashtags Directly On Each Network? -Finding Hashtags On Twitter- There is a list of what is currently popular and a link to all the related tweets on your main feed on the left hand side of your Twitter newsfeed.

22. You can also use the search bar to find hashtags to know what folks are currently using.

23. How to find Hashtags on Instagram? -When you open the Instagram app, you should see a magnifying glass on your home screen:

24. How To Find Hashtags On Facebook? -You can search hashtags in the Facebook search bar:

25. How To Find Hashtags On Google+? -When you go to insert a hashtag in your post, Google+ proceeds to give you a list of top hashtags related to your post.

26. How To Find Hashtags On Pinterest? -When you search a hashtag, pins with similar keywords in the description will show up in the results (along with pins that have the same term in the URL, photo name, or product page tied to the Pin). How To Use Hashtags On YouTube? -YouTube uses hashtags in comment sections. Try searching for videos related to the topic of your video to see which hashtags appear popular

27. How To Use Hashtags On Every Social Network?

28. How To Use Hashtags On Facebook? A better question might be, “Should I use hashtags on Facebook at all?” -Data shows hashtags on Facebook do nothelp boost engagement. That means you might be better served by leaving hashtags off entirely. In one study, posts with hashtags received only .80% viral reach, while posts without hashtags had 1.30% viral reach. -Plus, Facebook doesn’t recognize hashtags in the search bar. The only way to find hashtags is to directly click on the hashtag in a post Pro Tip: If you do use hashtags in your Facebook posts, the bare minimum is the way to go. Digital Information World found that posts with just one or two hashtags got the most interactions.

29. How To Use Hashtags On Twitter? -Stick to one or two hashtags per post since that tends to grow engagement on your content by 21%. When you start using 3 or more hashtags per message, you lower engagement by almost 17%. Pro Tip: When it comes to your Twitter bio, use hashtags sparingly. In other words, avoid filling your entire bio with hashtags. How To Use Hashtags On Instagram? -Photos with 11+ hashtags seem to get the most interactions. However, they can also look like spam when they’re overdone.

30. How To Use Hashtags On Pinterest? -Pinterest hashtags lead to search results for the keyword in your hashtags. That means if you have a hashtag in your Pin description, your Pinners can click through to find similar content for those keywords, not necessarily only for that hashtag -There’s also no guarantee Pinterest will index the hashtags you choose to use. Pro Tip: If you do decide to use hashtags on Pinterest, then less is more

31. How To Use Hashtags On Google+? -Google+ hashtags are automaticallyassigned to your posts. However, you can edit them, or add your own. -Google+ lets you include them in your comments as well. This gives your posts more opportunity to be seen. -Usually, a total 2 or 3 hashtags is a good target here How To Use Hashtags On YouTube? According to SproutSocial, hashtags on YouTube are most widely used in the comment section. You can use hashtags to categorize your content to be found by topic, using your keywords as the foundation for your hashtags. Pro Tip:Increase the visibility of your YouTube videos by leaving a comment with relevant hashtags. This will then click through to a page with videos that contain that hashtag in their title

32. How To Create Your Own Hashtag? -There are times when you might want to create your own hashtag. You might want one to  complement an event so attendees can track social posts. Or, you might have a unique marketing campaign that needs its own hashtag (rather than jumping on one that already exists).

33. 1. Be Mindful of Proper Hashtag Etiquette on Each Specific Network -Instagram hashtags are often more geared toward topics or descriptions. However, Twitter hashtags tend to be more focused on a topic or conversation. Get familiar with how your specific audience uses hashtags on their networks. Then, participate in the conversation accordingly. 2. Use Hashtags That Fit Your Brand -It’s tempting to jump on every hot trending hashtag out there. However, it’s better to stick to using hashtags that fit your brand. Use some common sense and ask yourself if a hashtag actually fits your image, message, content, and audience. For example, if your brand primarily serves customers over 40, then using a hashtag heavy on youth slang will probably look awkward. 3. Create Hashtags For Promotions -Running a promotion? What better way than to spread the word through hashtags.

34. 4. Keep Them Short And Memorable -Twitter only allows you 140 characters, so if your hashtag takes up too much room, people won’t want to use it because it will take away from their content and links. By overcrowding your tweet, you’re going to lose attention, not grab it 5. Capitalize The First Letter Of Each Word -#whenyouputmanywordstogether in a single hashtag, the letters can become all jumbled up and difficult to skim through. -#ButIfYouCapitalize the first letter of each word, it’s easier to distinguish each word and read at a glance. Hashtags are not case sensitive, so when you combine multiple words together in your hashtag, distinguish them by capitalizing the first letter of each word. 6. Use Hashtags In Twitter Chats -Twitter chats are online events centering an entire conversation around a hashtag. They’re a great way to build relationships with your audience, and encourage engagement with a branded hashtag.

35. Avoid These Common Hashtag Mistakes 1. Don’t Use Spaces Or Special Punctuation Use #SuperBowl not #super bowl 2. Don’t Use The @ Symbol In Hashtags 3. Don’t Go Overboard With Too Many Hashtags 4. Don’t Spam 5. Make Sure Hashtags Mean What You Think They Do 6. Make Sure Your Hashtags Work

36. IMPACT OF SOCIAL MEDIA IN SEO Sharing Can Lead to Links …and Higher Rankings - Increases the visibility of a page. - It may get noticed by a creator of content, such as a blogger, journalist, or author.

37. Social Actions and Outcomes -The social activity (sharing) affects rank only if it increases visibility among content creators AND those people found it so useful they linked to it. - If rankings are important to you, relationships with creators of content are important to you. Content creators are a hidden, but important, target audience for most businesses.

38. The Correlation Between Social Media and “User Interaction Signals” - Likes, shares, +1s, tweets, and comments are indications that people thought the page was good. And pages that people like tend to rank higher. Social media interactions correlate with quality and quality correlates with higher rankings.

39. How Google+ Activity Directly Affects Rankings - Google+ posts rank in Google - +1’d content ranks higher in personalized search results

41. Rank is Driven by Links… A Link is a Social Thing