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The impact of social media in campaigning. Sacha Anthony, Mobilisation Manager @sachlett Ruth Clements, The Pink Whisk @thepinkwhisk Rosie Childs, Digital Media Manager @savechildrenpr. Hunger & Malnutrition Campaign. 1 in 4 of the world’s children are stunted
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The impact of social media in campaigning Sacha Anthony, Mobilisation Manager @sachlettRuth Clements, The Pink Whisk@thepinkwhisk Rosie Childs, Digital Media Manager @savechildrenpr
Hunger & Malnutrition Campaign • 1 in 4 of the world’s children are stunted • In 1/3 of all child deaths malnutrition is the underlying cause • Adults who were malnourished as children earn at least 20% less on average ‘I might get egg or meat once a year for special occasions’ Maritu, 9, Ethiopia
What’s happened so far • Lobbying • Social Media • Petition • Meeting David Cameron
@thepinkwhisk1: Breakfast twitter chat tomorrow 830 - 930 GMT to help #nameaday to end hunger, w @agnesbinagwaho @jayrayner1 @thepinkwhisk #hiddencrisis @jayrayner1: We're taking over the @savechildrenuk global twitter chat for next hour. @agnesbinagwaho: @jayrayner1 Welcome, Jay. #Malnutrition in #Rwanda is more challenge of behavior choosing nutritious food than lack of food. #hiddencrisis The Rwandan Health Minister and her team of tweeters
@bbcr4today: On air now: Mike Thomson reports on malnutrition in the slums of India #r4today Read @savechildrenuk report: bit.ly/yL4KkJ @klassmyleene: Launch of #SaveTheChildren campaign. Come on Mr Cameron, #nameaday when you will unite the worlds leaders to help feed the children. @laurenlaverne: There’s enough food in the world for everyone. Help ensure the poorest children get their fair share #nameaday bit.ly/nameaday @stephenfry: There’s enough food in the world for everyone. You can help ensure the poorest children get their fair share #nameaday bit.ly/nameaday @raymond_blanc: Time to do something to give children everywhere the food they need to grow up healthy #nameaday for @savechildrenuk bit.ly/nameaday @jamieoliver: There’s enough food in the world for everyone. You can help ensure the poorest children get their fair share #nameaday bit.ly/nameaday High-profile tweets
Breaking the chains of hunger in May • May’s G8 Summit • Making sure David Cameron frees millions of children from the life sentence of hunger • What we’ll be doing over the next few weeks