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Interception of User’s Characteristics on the Web

Interception of User’s Characteristics on the Web. Michal Barla. PeWe Group @ FIIT STU BA. Adaptation process loop. Peter Brusilovsky. Methods and techniques of adaptive hypermedia. User Modeling and User-Adapted Interaction , 6(2-3):87–129, 1996. Collection of Data.

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Interception of User’s Characteristics on the Web

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  1. Interception of User’s Characteristics on the Web Michal Barla PeWe Group @ FIIT STU BA

  2. Adaptation process loop Peter Brusilovsky. Methods and techniques of adaptive hypermedia. User Modelingand User-Adapted Interaction, 6(2-3):87–129, 1996. Interception of User's Characteristics on the Web

  3. Collection of Data • Modeling based upon observing the user’s actions • Server side log • Full control of the server  we are sure to gain data • We can lose the time-related information – caching, back button usage • Client side log • We are not sure whether the logging would be executed • detailed information about user’s actions Interception of User's Characteristics on the Web

  4. Click - Client-side action recorder • Using JavaScript • Standard Web technology • Asynchronous communication with server (Ajax) • Native access to the DOM • Using DOM2, dynamically hooked event handlers • Communication with web service on the server side • Adds semantic to the log Interception of User's Characteristics on the Web

  5. Data Analysis • Transformation of actions into knowledge about user in the user model • Results are not 100% certain • Only estimation of the characteristic • User may perform in contrast with real goals and preferences Interception of User's Characteristics on the Web

  6. Heuristics Interception of User's Characteristics on the Web

  7. Comparing concepts • Reasons of different reactions are in differences of concepts • Comparison of concepts can reveal the characteristics (ir)relevant to the user • ConCom tool Interception of User's Characteristics on the Web

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