Connecting New Customers With These Exclusive Social Media Strategies

1. Connecting New Customers With These Exclusive Social Media Strategies What Next? It is the next big question quite relatable to every marketing agency across the globe. Videos done, info-marketing done, SMART marketing technique implemented, entertainment done, then, What Next? Well, embracing change is the necessity of time. As rightly said by ​Greg Sarris​, ‘everybody’s connected to everybody”, leads to the thought that the effectiveness of social media is likely to observe a rise. The social media networks have been important and unifying internet platforms and would continue to be so. However, another thing to add to the purpose is, consumers expect more from brands on social media and would continue to do so in the future.

2. Almost 81% of consumers confirmed that social media increased brand accountability, 75% confirmed the increase in consumer power, and 70% said that social media encouraged transparency from the ​marketing agency Toronto. Customers are hungry, and they crave for a better connection with the brands for building empathetic relationships. The brands who remain stagnant and do not change with the changing trends, find themselves frustrated at the end. One needs to stand ahead of the trends for implementing rewarding social media marketing strategies. All the platforms have become increasingly competitive, and it is the need of the hour for you to plan logical and interesting social media connection campaigns today itself, for confirming your successful next year. Do you wish to explore the options to build up a strong customer connection over social media platforms? Keep reading… Develop an Authentic Brand Image: On social media, brands need to be transparent, authentic, and relatable at the same time. People trust the brands more that have authentic content over the branded content. Building up trustworthiness can really do wonders for your business image and hence try posting realistic and relatable topics that match with the reading pattern of your targeted audience. They should be able to enjoy reading or watching whatever you post over the social media platforms. Over social media, authenticity always wins, and people wish to do business with someone with whom they know and can trust better. And in order to gain acceptance amongst them, you truly have to show them who you are.

3. You should not alienate people and concentrate on your brand’s well being; however, you should only focus on creating informative, inspirational, and addictive posts to attract them more. Say, for example, not everybody loves Cadbury, but the social media interaction of the brand with its consumers have compelled many to try it at least once. Connect more by allowing people to talk more about themselves: Allowing people to talk about themselves on your platform is like an incentive way of connecting with the audience. If given a chance, your valuable customer base loves embracing the brand and its products, and we would say, it is like a “never before” connecting process. If your customers are happy with your products, they will show and uplift the brand name. The “Storytelling” strategy connects more customers with the brand and, in return, increases the conversion. Say, for example, Starbucks. It initiated a public campaign named “Who makes your world a little brighter?” encouraged the customers to buy a coffee glass with the name of their favorite person and post it on their platforms, giving an interesting reason for liking. This method of allowing people to convey their “stories” built a beautiful connection with the people, and the brand observed a tremendous rise in the fan following.

4. Let people know what makes you so strong? Your team is the backbone of your success, and if you do not show the audience who you are, you are missing out on a huge part. Utilize the social media platforms to project your brand and the culture you follow. The audience feels more connected and content by knowing that they are dealing with a brand that treats the employees well and follows what they promise. By knowing this, they feel comfortable in approaching you without hesitation and express how and what they actually expect. The customer should be able to recognize your brand every time they see you or your team members on social media. For the audience, a brand goes much beyond the logos, or cover photos. Revealing the employees behind the success builds up more trust and drives tens of thousands of clicks over the brand. At the same time, you can also implement “employee advocacy,” which increases brand popularity by 10x. This has the power to enhance sales, communication, and social recruitment. Few examples to prove the strategy are: 1. Electronic Arts; 2. Dell (Tech company); 3. Genesys; 4. Kelly Services; 5. Ciena(Networking Equipment); 6. Coupa; 7. HPE.

5. Connect through giveaways and free goodies: Do you wish to churn up more followings over social media? Well, here is the secret recipe. It would be best if you always remembered that people value freebies more than the brand following. And hence, it is important to run giveaway contests to gain followers on the list and change the game quickly. Running an online contest has changed the way brands used to interact with their customers. Along with attracting new fan following, this technique, when well implemented by ​digital marketing agency Toronto ​raises brand remembrance and receives true customer feedback, thereby raising the brand value. This brand-building around incentive helps you target more audience by engaging them over the brand’s site. However, while doing this, remember to give only value-added and high-quality gifts that will build your brand’s credibility. Your giveaways are the products that you want people to purchase or spread the word about. If it fails in impressing them, the audience is likely to unfollow you within days.

6. It is the right time to give your audience insights into your business and branding. Everything served to them over social media will make a more human connection. Hire an agency to find endless possibilities for engaging the customer on social media. Contact Us Company Name: ​ Chameleon Digital Media Address: ​667 King Street West, 3rd floor Toronto, Ontario, M5V 1M9, Canada Phone:​ +1(416) 644-8597 Email id:​info@chameleondigitalmedia.com Website:​​https://www.chameleondigitalmedia.com/